The document discusses personalized customer service at Yogi Bear's Jellystone Park in Van Buren, Missouri. It defines customer service and personalized customer service. It provides examples of what other Jellystone Parks are doing to provide personalized service, such as escorting campers to sites and having a better reservation system. The document also discusses potential benefits like customer satisfaction and costs like training. It provides two examples of how the park could improve service by delivering free breakfast and helping customers park their RVs. It concludes that personalized customer service is important to stay competitive by exceeding customer expectations.
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