Presentation given at Solace Masterclass 29.03.11

1. Solace Masterclass Social Media and the network society 29 th March 2011 Catherine Howe

2. What are we trying to do today?

3. The most important thing to remember about the virtual world is that it is actually very real People have a digital wrapper around their lives

4. Communication is moving online T1/T2/R1/IN1/M1 Can any of your TV sets receive additional channels other than BBC, ITV, Channel 4,S4C, and (where available) Channel 5? Do you have a recorder for your TV service which can record and store TV programs onto an internal hard drive, and also pause and rewind live TV ? In which of these ways do you ever listen to radio in your own home? Does anyone in your household have access to the internet at home through a computer or a laptop ? Do you personally use a mobile phone? (Prompted responses, single coded) Base all adults aged 16+ (3244 in 2005, 2905 in 2007, 812 in 2009) Significance testing shows any change between 2007-2009. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2009 Digital Radio Mobile Phone* Digital TV Internet DVR NB combination of internet/digital TV/DAB radio access *Personal use 29 March 2011

5. And social media is the fastest growing trend Oxford Internet Surveys: http://www.oii.ox.ac.uk/microsites/oxis Online communication and social networking 2005-2009 29 March 2011 Social networking sites are not only growing in terms of people – they also have an increased share of online time

6. What will they be doing? 29 March 2011 http://www.forrester.com/empowered/tool_consumer.html

7. What will they be doing? 29 March 2011 http://microsites.oii.ox.ac.uk/oxis/

8. 29 March 2011 http://www.techcrunch.com/2008/12/31/top-social-media-sites-of-2008-facebook-still-rising/ International growth of social media usage

9. The World Wide Web was born with the mosaic browser in 1993 Children born the same year are now 18

11. This would be someone else’s problem if not for the fact we are seeing increases in all demographics 18-24 years olds are only 12% of the active online audience

12. Everyone is networking more 29 March 2011

14. With a distinct culture 29 March 2011

15. How should Government respond? How should we respond as organisations?

17. Previously you controlled the resources and so you knew you would be involved How will you make sure you are an essential part in the process?

18. Open “Publicity”

19. Open 29 March 2011 http://creativecommons.org/

20. Open 29 March 2011 http://www.flickr.com/

21. Playful

22. Playful 29 March 2011 http://placekitten.com/

23. Playful 29 March 2011 http://www.twitpanto.co.uk/

24. But really…..why should I care when I am facing massive budget cuts?

26. Because the conversations will happen anyway It’s government’s responsibility to make sure the outcomes are democratic

29. Collaborative Crowdsourcing? Co-production?

30. Collaborative 29 March 2011 http://www.businessweek.com/innovate/content/feb2007/id20070201_774736.htm

32. Co-production 29 March 2011 http://www.smartjustice.org/

33. Co-production 29 March 2011 http://timebank.org.uk/

34. To do this you need a co-productive space LOCAL CIVIC SPACE 29 March 2011

35. For example….. Citizenscape: a product by Public-i

36. This is a good moment to talk about hyperlocalism

38. And there are a variety of conversations going on 29 March 2011

39. Using free mainstream tools Citizenscape a product by Public-i

40. Hyperlocalism 29 March 2011 http://www.buckshawvillage.com/

41. Hyperlocalism 29 March 2011 http://www.harringayonline.com/

42. Hyperlocalism 29 March 2011 http://anke.blogs.com/

43. None of these have been created or run by the government though they may have been helped

44. As your communities start to self organise more effectively you need to understand where you add value to this process It’s not about resources anymore

45. Transparent

46. Transparent 29 March 2011 http://mirror.wikileaks.info/

47. Transparent 29 March 2011 http://openlylocal.com/

49. How is it used? Citizenscape a product by Public-i

50. Open Data 29 March 2011 http://data.london.gov.uk/

51. Audit Example: Kings Cross Hyperlocal stats 29 March 2011 Successful hyperlocal community who is regularly digging into the London Data Store http://www.kingscrossenvironment.com/2010/08/islington-crime-clean-up-rates.html

53. Data is complex – you need context and you need conversation to make it meaningful to the public This is where hyperlocal and open data come together

54. Innovative

55. Innovative 29 March 2011 http://www.spareplace.com/index.html

56. Innovative 29 March 2011 http://www.landshare.net/

57. Innovative 29 March 2011 http://www.mumsnet.com/

58. Innovative 29 March 2011 http://www.patientslikeme.com/

59. CityCamp Brighton – Bringing it all together 29 March 2011 CityCamp Brighton brought together local government, businesses, community organisations and academia to reimagine the ways in which collaboration and web technologies will shape the future of our city. We had fantastic support from BHCC, Sussex Police and £10K prize from the Aldridge Foundation Day one: Learning, Day two: Brainstorming, Day three: Building and Developing All of the team drew from skills across the city and across sectors to develop 13 ideas to present the judges http://citycampbtn.org/

60. Winning Project: My Urban Angel My Urban Angel was an idea brought to City Camp Brighton . In just two days, the idea was discussed, developed and presented to a panel of judges and was one of 9 other presentations which were all aimed to improve services and lives in Brighton and Hove. My Urban Angel won the £10,000 prize to bring the idea to reality. The app will be used by anyone who is going out and wants flexible options for keeping in touch with friends and staying safe. The overriding aim is to make it easy for anyone to keep themselves safe. http://myurbanangel.org/

61. Agile

62. Digital Activism 29 March 2011 http://bccdiy.co.uk/

63. Digital Activism 29 March 2011 http://www.avaaz.org/en/

64. Digital Activism 29 March 2011 http://ukuncut.org.uk/

65. Consider what this means with respect to organisational change

71. Your event horizon should be 5…10…15..20 years in the future What kind of relationship with citizens will you have then? How will you help shape that now?

72. Three things to remember: 1) Change the process 2) Build the architecture 3) Understand your relevance

73. Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x Thank you for your time …… and more importantly….what do you think??? [email_address] Curiouscatherine.wordpress.com www.public-i.info Presented by Catherine Howe, Chief Executive Public-i

74. Don’t ask people to come to your space Citizenscape a product by Public-i http://askbristol.wordpress.com/

75. Coventry: Doing Facebook really well Citizenscape a product by Public-i http://www.facebook.com/Coventry.West.Midlands

76. CovJam 29 March 2011 http://www-935.ibm.com/services/uk/bcs/pdf/Covjam_SEO_PDF.pdf

77. Twitter Gritter 29 March 2011 http://danslee.wordpress.com/2010/01/01/twitter-gritter-case-study-gritting-and-social-media/

78. YouChoose?? 29 March 2011 http://youchoose.yougov.com/centralgov

79. Your Freedom 29 March 2011 http://webarchive.nationalarchives.gov.uk/20100823122417/http://yourfreedom.hmg.gov.uk/ Did we really crowdsource the Freedom bill?

80. Open 29 March 2011 http://www.walsall.gov.uk/walsall24.htm

81. Identity Matters Even if it is malleable online 29 March 2011