This document contains information about PT. Fajar Sejahtera Mandiri, including their territory management, revenue, employee numbers, and focus areas. It also describes a recent job in marketing planning and territory management for PT. XL Axiata Distributor. The duties included assisting the branch manager, coaching sales teams, and developing and implementing marketing strategies. Specific achievements improving market share in the UKSW area are highlighted. Finally, it outlines a vision and strategy if joining PT. Wismilak, focusing on increasing market share for their Diplomat brand in Salatiga through awareness, distribution, and trial programs.

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MyRecentJob–CompanyProfile
Company Name
Field
Office Address
Employee
Area
Revenue
: PT. Fajar Sejahtera Mandiri
: PT. XL Axiata Distributor
: Ruko Permata Karangjati KM. 26 Bergas
: 78 (cluster Semarang)
: Salatiga, Kab. Semarang, Kab. Kendal
: 12 Billion/ month

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Team
MyRecentJob–TerritoryManagement
Teman
FocusArea
BackboneArea
50%
40%
5%
5%
T-Sel Indosat Three XL
FocusArea Market Share

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Team
MyRecentJob–JobDescription
Co- Branch Manager
• Assist branch manager to create KPI sales base on KPI dealer
• Coach sales team to achieve their goals
•Work as marketing planner
Marketing Planner
• As a guardian to develop and implement marketing activities, both thematic and
tactical, by marketing strategy effectively
1. Strategic & Planning
2. Resource & Coverage management
3. POS & Merchandising management
4. Consumer & Information management
5. Relation

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MyRecentJob–JobDescription
Marketing Planner Circle
MARKETING
PLANNER
PROMO
AWARENESS
YOUTH
MDS
CHANEL
TRADE
EVENT
COMMUNITY

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Team
MyRecentJob–JobDescription
Selling Strategy
• Spreading is number 1
• Share target to sales team base on KPI historically
• Focus on Point of Income
Achievement
• Achieve average 12,5 billionW2W per month in 2015
• Principle commission for 8 times KPI dealer achievement 2015
• Sample of my achievement : Focus Area - UKSW
Target
• SellingW2W up to 15 Billion per month
• Activity to support sales achievement through trade and non trade marketing

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MyRecentJob–JobDescription
Achievement- UKSW
Basic Description
Source of Business's Volume To measure the market potential to increase market share
Consumer Profile Market target = consumer profile
Location Profile Strategic area as “Centre of influence”
Traffic Busy hour, more than 5,000 students
Volume /Penjualan To measure the market contribution, especially for Salatiga
•XL Ambassador
•Education Point
•Mini XL Centre
•Lucky Draw
T-Sel
47%
Indosat
36%
Three
6%
XL
11%
AFTER
T-Sel
50%Indosat
40%
Three
5%
XL
5%
BEFORE

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Team Managing
MyRecentJob–JobDescription
Low Positivity High Positivity
High
Performance
Low
Performance
DelegateMotivate
Direct Advise

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IfIJoinWismilak
Vision
Increase Diplomat market share, both trade and direct consumer, especially in
Salatiga.
• survey 3 retail
• stock less then 9%
• only one brand, Diplomat
Background

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Strategy
3 Pilar Recovery Plan :
IfIJoinWismilak
Massive
Awareness
 Positive Perseption ( Cafe, Retail & Campus )
 Branding Eksklusif
 Outlet Model ( trade & cafe)
Massive
Distribution
 Avability & Spreading
 Consistent Distribution by RMP
 Invasion distribution
Massive Trial t
 Direct Selling & Community
 Trade program : mystery guest, stick selling
 Broadcast

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