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Planning and budgeting
in Vietnam

Top Challenges and Solutions
Agenda

                            • What
   Setting the              • Why
     scene                  • Challenges
                            • Overall concepts


       Best                 • Best practices
     practices              • Approaches



           Examples of how technology helps
        Your                • Question’s you asked
       Q&A’s                • … and some answers



                                       Question forms

PwC and TRG International                               2
Setting the scene


                            Bart Ziemerink
                            Associate Director Consulting, PwC Vietnam


                            Bart leads the Enterprise Performance
                            Management (EPM) team in Vietnam. He was
                            involved in the development of the global PwC
                            EPM framework and approach. Prior to
                            joining PwC in Vietnam in 2011, Bart worked
                            for PwC in the Netherlands and Malaysia. He
                            has advised clients in various industries,
                            published articles and spoken at different
                            events on performance management topics.


PwC and TRG International                                                   3
What is Planning, Budgeting and Forecasting?



                            • Top down development of 3 to 5 year plans to deliver long term value
                              creation
     Planning               • Considers a balanced set of financial and non financial measures
                            • Provides the basis for targets cascaded to the BU and OU level
                            • Enabled through modelling technology to evaluate consolidated business as
                              usual and project scenarios


                            • Annual budgets are the financial representation of the organisations
                              activity based business and project plans expressed as a profit & loss,
    Budgeting                 balance sheet and cash flow statement
                            • Focused on the activities required to deliver against strategic targets



                            • Forecasting focuses on actions to bridge performance gaps
                            • It is largely driven out of the typical month end management reporting
   Forecasting                process
                            • In addition, it should encompass new knowledge regarding the external
                              environment and additional factors that may impact performance


PwC and TRG International                                                                                 4
Attributes of Planning, Budgeting and Forecasting

                                                    Strategic

                                                    Business
                            Activities
                                                    Financial

                                                Operational



                                               Fixed Horizon
   Planning, Budgeting
                             Cycles
     and Forecasting
                                               Rolling Horizon



                                                 Top-down

                                                 Bottom-up

                                                    Blended
                            Process                 Flexible

                                                 Zero-based

                                              Beyond Budgeting



PwC and TRG International                                        5
Why do we all Plan, Budget and Forecast?

                                               Planning & Budgeting for most organisations is the single most expensive of all Finance
                                                   processes, with a lot of hidden costs, too much detail and poor system support.
                                                                 However it doesn't need to be so expensive.

      To spend money?
                                                                                        Number of man days spend on creating the budget

                    To keep everybody busy?                                             An median company with $1 bio.         25,000


                                     To set targets for bonuses?                             Best in class company               700

                                                                                                                 (Numbers from Hackett group)

                                                      To adjust direction?

                                                                      To influence behaviour?

On the other hand Planning & Budgeting should lead to the                    To drive action?
value creation that is expected by the organisations owners.
 It is the most important of all Finance processes.
                                                                                     To beat the competition?
          In most cases > 50% of Enterprise
               Value is ‘Future Value’                                                          To create value more
            (= value that can not be explained based on future cash
                         flows from current activities)
                                                                                                effectively and efficiently?

   PwC and TRG International                                                                                                                6
What are the Top challenges you shared with us?



        Weak or no alignment
    between strategy, planning
    and budgeting. They are all
            done in isolation
                                  Lagging behind: a call for
                                  more rolling techniques

       Limited technology: the
        search for an effective
        planning & budgeting
                    system

PwC and TRG International                                      7
It starts with your Strategy

                                                                                   Planning & Budgeting
   Mission

                                                                           Target setting,
    Vision                                       Translate value                                    Forecasting
                                                                        planning & budgeting
                                                 drivers into driver
                                                 based plans &
             Strategic                           related budgets to
             objectives               Strategy
                                                 focus your
                                        Map      business planning
                   Value drivers                 on strategy               Analyse &
                                                                        evaluate results             Adjust planning
                                                                        versus planning               & forecasting
                                                                          and forecast

 Translate mission, vision &
 strategy & values into
 strategy maps showing what
 to focus on to manage your                      Translate value
 business performance                            drivers into KPI’s                              Dashboard (e.g.
                                                                                KPI’s
                                                 at several levels in                           Balanced Scorecard)
                                                 your organization
                                                 to focus your
                                                 business reporting     Periodic Management and Operational
                                                 on strategy                          Reports


    Organisation                   Processes              People                 Data             Technology


PwC and TRG International                                                                                         8
Key Value Drivers enable you to focus the entire
organisation on executing the strategy by consistently
asking one single question...

                                                Use as table of            Use as guide for
                                                 content for                 prioritising
       Strategy Map         Use as an                                   investment proposals
                                                business plan
                            agenda for
                             (yearly)
                             planning                                             Check projects on
                                                                                  their value add to
                                          What did you do to                         the strategy

                                         improve performance
                                         on one or more of the
                                                                                     Communicate
                                           drivers delivering                        strategy to all
                                            your strategy?
                            Use for appraisal                                 Use as guide for
                            and rewarding of                                    determining
                               employees                                     information need
                                                        Use as starting
                                                      point for reporting

PwC and TRG International                                                                          9
By translating value drivers to KPI’s, setting targets on those KPI’s
  and defining actions and related budgets to reach those targets,
  your budget will be entirely focused on strategy execution
Strategy Map
                           • A good strategy map “tells the story” of your strategy by showing the
                             cause-and-effect relationships between your value drivers and your
                             strategic objectives. It is the cornerstone of your Performance
                             Leadership potential.
                           • Joint development of your strategy map will enable your management to
                             immediately use the created insight in what drives your strategy to
                             manage the organisation.


 Value drivers                       KPI’s                       Targets                  Initiatives                 Budget
 Measurable factors               Measurement                 Level of desired          Main initiatives to       Financial mandate
that impact strategy          of success in realising       success or indication       realize objectives         needed/given to
execution and create               the strategy                improvement                                           execute these
        value                                                     potential                                           initiatives
                       1                                2                           3                         4
What do we really              How do we know if             How good do we              What initiatives         What do we need /
 have to excel at to             we are actually            need / want to be at        are needed to reach       want to invest to
reach our strategic             excelling at this?                 this?                    our target?           reach our target?
    objectives?



  PwC and TRG International                                                                                                    10
Keen on reading the rest of the slide!

    Please click HERE to
  download full version of
  the Presentation at TRG
     International Blog

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Planning and Budgeting in Vietnam - Top challenges and solutions

  • 1. Planning and budgeting in Vietnam Top Challenges and Solutions
  • 2. Agenda • What Setting the • Why scene • Challenges • Overall concepts Best • Best practices practices • Approaches Examples of how technology helps Your • Question’s you asked Q&A’s • … and some answers Question forms PwC and TRG International 2
  • 3. Setting the scene Bart Ziemerink Associate Director Consulting, PwC Vietnam Bart leads the Enterprise Performance Management (EPM) team in Vietnam. He was involved in the development of the global PwC EPM framework and approach. Prior to joining PwC in Vietnam in 2011, Bart worked for PwC in the Netherlands and Malaysia. He has advised clients in various industries, published articles and spoken at different events on performance management topics. PwC and TRG International 3
  • 4. What is Planning, Budgeting and Forecasting? • Top down development of 3 to 5 year plans to deliver long term value creation Planning • Considers a balanced set of financial and non financial measures • Provides the basis for targets cascaded to the BU and OU level • Enabled through modelling technology to evaluate consolidated business as usual and project scenarios • Annual budgets are the financial representation of the organisations activity based business and project plans expressed as a profit & loss, Budgeting balance sheet and cash flow statement • Focused on the activities required to deliver against strategic targets • Forecasting focuses on actions to bridge performance gaps • It is largely driven out of the typical month end management reporting Forecasting process • In addition, it should encompass new knowledge regarding the external environment and additional factors that may impact performance PwC and TRG International 4
  • 5. Attributes of Planning, Budgeting and Forecasting Strategic Business Activities Financial Operational Fixed Horizon Planning, Budgeting Cycles and Forecasting Rolling Horizon Top-down Bottom-up Blended Process Flexible Zero-based Beyond Budgeting PwC and TRG International 5
  • 6. Why do we all Plan, Budget and Forecast? Planning & Budgeting for most organisations is the single most expensive of all Finance processes, with a lot of hidden costs, too much detail and poor system support. However it doesn't need to be so expensive. To spend money? Number of man days spend on creating the budget To keep everybody busy? An median company with $1 bio. 25,000 To set targets for bonuses? Best in class company 700 (Numbers from Hackett group) To adjust direction? To influence behaviour? On the other hand Planning & Budgeting should lead to the To drive action? value creation that is expected by the organisations owners. It is the most important of all Finance processes. To beat the competition? In most cases > 50% of Enterprise Value is ‘Future Value’ To create value more (= value that can not be explained based on future cash flows from current activities) effectively and efficiently? PwC and TRG International 6
  • 7. What are the Top challenges you shared with us? Weak or no alignment between strategy, planning and budgeting. They are all done in isolation Lagging behind: a call for more rolling techniques Limited technology: the search for an effective planning & budgeting system PwC and TRG International 7
  • 8. It starts with your Strategy Planning & Budgeting Mission Target setting, Vision Translate value Forecasting planning & budgeting drivers into driver based plans & Strategic related budgets to objectives Strategy focus your Map business planning Value drivers on strategy Analyse & evaluate results Adjust planning versus planning & forecasting and forecast Translate mission, vision & strategy & values into strategy maps showing what to focus on to manage your Translate value business performance drivers into KPI’s Dashboard (e.g. KPI’s at several levels in Balanced Scorecard) your organization to focus your business reporting Periodic Management and Operational on strategy Reports Organisation Processes People Data Technology PwC and TRG International 8
  • 9. Key Value Drivers enable you to focus the entire organisation on executing the strategy by consistently asking one single question... Use as table of Use as guide for content for prioritising Strategy Map Use as an investment proposals business plan agenda for (yearly) planning Check projects on their value add to What did you do to the strategy improve performance on one or more of the Communicate drivers delivering strategy to all your strategy? Use for appraisal Use as guide for and rewarding of determining employees information need Use as starting point for reporting PwC and TRG International 9
  • 10. By translating value drivers to KPI’s, setting targets on those KPI’s and defining actions and related budgets to reach those targets, your budget will be entirely focused on strategy execution Strategy Map • A good strategy map “tells the story” of your strategy by showing the cause-and-effect relationships between your value drivers and your strategic objectives. It is the cornerstone of your Performance Leadership potential. • Joint development of your strategy map will enable your management to immediately use the created insight in what drives your strategy to manage the organisation. Value drivers KPI’s Targets Initiatives Budget Measurable factors Measurement Level of desired Main initiatives to Financial mandate that impact strategy of success in realising success or indication realize objectives needed/given to execution and create the strategy improvement execute these value potential initiatives 1 2 3 4 What do we really How do we know if How good do we What initiatives What do we need / have to excel at to we are actually need / want to be at are needed to reach want to invest to reach our strategic excelling at this? this? our target? reach our target? objectives? PwC and TRG International 10
  • 11. Keen on reading the rest of the slide! Please click HERE to download full version of the Presentation at TRG International Blog