博物館科技前瞻報告摘要

博物館科技前瞻
TRENDS & CHALLENGES 2010-15
The Horizon Report: 2010 Museum Edition

Dr. James Quo-Ping Lin 林國平
Deputy Chief, Division of Education, Exhibition, and Information
Services, National Palace Museum, Taipei, Taiwan 國立故宮博物院教育展資處副處長
Secretary-General, Chinese Association of Museums 中華民國博物館學會秘書長
Vice-President, MCN-Taiwan MCN-Taiwan 副會長

演講綱要 Outline
 2010 視野報告博物館專刊
(The Horizon Report: 2010 Museum
Edition)
 What?
 Why?
 How?
 Outcome
 關鍵性科技 (Key Trends)
 未來的趨勢 (Technologies to watch)

What?
 The internationally recognized series of Horizon
Reports is part of the New Media Consortium’s
Horizon Project, a comprehensive research
venture established in 2002 that identifies and
describes emerging technologies likely to have a
large impact over the coming five years on a
variety of sectors around the globe.

 This volume, the 2010 Horizon Report:
Museum Edition, examines emerging
technologies for their potential impact on
and use in education and interpretation
within the museum environment.

 This report, the 2010 Horizon Report:
Museum Edition, is the first in the
series focusing on museum education
and interpretation.

 To date, companion editions have been
prepared that center on Australia and
New Zealand, the region known as
Iberoamerica, the K-12 sector, and
small- to medium-sized businesses.

Higher Education
K12 Education
Museums
Australia/New Zealand
Ibero-America
SOON! - Singapore/Asia & UK

Global Audience

 The flagship Horizon Report, focused on
higher education, is translated into
multiple languages every year. Over all
editions, the readership of the reports
is estimated at over 500,000
worldwide, with readers in more than
70 countries.

2007 2008 2009 2010
English English English English
Catalan Catalan Catalan Arabic
Spanish Spanish Chinese Catalan
German Chinese
Japanese Farsi
Spanish Hebrew
German
Japanese
Spanish

Translations
cc licensed flickr photo by !borghetti http://www.flickr.com/photos/borghetti/37543204/

Why?
 The hope is that the report is useful to
museums worldwide, and the international
composition of the Advisory Board reflects
the care with which a global perspective
was assembled.

 While there are many local factors affecting
the adoption and use of emerging
technologies in museums, there are also
issues that transcend regional boundaries
and questions we all face. It was with these
in mind that this report was created.

 The 2010 Horizon Report: Museum Edition is
the first in what will be an annual series of
museumfocused reports.

How?
To create the report, the Horizon Project’s
Museum Advisory Board, an international
body of experts in museums, education,
technology, and other fields, engaged in a
discussion around a set of research
questions intended to surface significant
trends and challenges and to identify a wide
array of potential technologies for the
report.

This dialog was enriched by a wide range
of resources, current research, and
practice that drew on the expertise of
the NMC community and the
communities of the members of the
board.

These interactions among the Advisory
Board are the focus of the Horizon
Report research, and this report details
the areas in which these experts were
in strong agreement.

HORIZON REPORT
2010 Museum Edition

The Marcus Institute for Digital Education in the Arts | a program of the New Media Consortium

 The highest ranked of those trends had
significant agreement among the Advisory
Board members, who considered them to be
key drivers of museum technology adoptions
for the period 2010 through 2014. They are
listed here in the order in which the
Advisory Board ranked them.

KEY TRENDS:

‘Rich’ media — images, videos, audio, augmented reality, and
animations — are becoming increasingly valuable assets in
digital interpretation.


KEY TRENDS:

Digitization and cataloguing projects will continue to require
a significant share of museum resources.


KEY TRENDS:

Increasingly, museum visitors (and staff) expect to be able to
work, learn, study, and connect with their social networks in
all places and at all times using whichever device they
choose.


Technologies to Watch
2010 Horizon Report - Museum Edition


ONE YEAR OR LESS:

Mobiles


行動裝置
 新特色﹕觸控面板、運算第三方軟體、高速
網路傳輸、已能取代部分手提電腦的工作範
圍

僅為示意用

Portland Museum | 波特蘭博物館

開啟 App 讀取畫面如上＞讀取後變成右圖。 ( 需要連網來做資訊更新 )


影片＞部分影片均含有影片介紹 & 展間引導。


展場平面圖＞展圖有縮放功能。


博物館資訊＞聯絡資訊，時間，門票 & 免費入場時段。

American Museum of Natural History
美國自然史博物館

American Museum of Natural History | 美國自然史博物館

開啟 App 讀取畫面如上＞讀取後畫面逐漸消失轉變成右邊畫面。


縮放功能＞來控制用照片拼出來的恐龍化石。並可點選其中一張照片來觀賞。


可與朋友或家人分享照片。

照片拼出來的恐龍化石＞點選後的介紹。 ( 可轉成橫式或直式 )


相關介紹 (Stories) ＞點選後的介紹畫面 ( 右圖 ) 。

ONE YEAR OR LESS:

Social Media


關鍵科技在博物館
一、博物館虛擬空間 Museum On-Line

 美國大都會博物館：多個社群網路
 英國 V&A 博物館﹕ Facebook
 澳洲科學與設計動力博物館 : 語意網

大都會博物館建置多個社群網站
Flickr/ Facebook/ YouTube/ Twitter/ Delicious links/ MySpace

大都會博物館舉辦攝影比賽
約有 999 件作品上傳至
Flickr

大都會博物館在 YouTube 上放置各種短片 , 有博物
館幕後鏡頭、策展人的展場導覧、各項宣傳活動

大都會博物館於今年 5 月 18 日開幕的新美國
廰 , 邀請美國第一夫人至開幕式演講

V&A 在 Facebook 上有展覽訊息、星期五週末
夜活動訊息等，已累積 10,534 個粉絲會員。

TWO OR THREE YEARS:

Augmented Reality


Museum Augmented Reality Quest - Expedition
Schatzsuche

TWO OR THREE YEARS:

Location-Based Services


 http://museum.wiki.nmc.org/2010+Sho
rt+List+Location-Based+Services

FOUR TO FIVE YEARS:

Gesture-Based Computing


德國自然史博物館 : 互動桌 71

FOUR TO FIVE YEARS:

Semantic Web


 The idea behind the semantic web is that
although online data might be easily
available for searching, their meaning is
not: computers are very good at returning
keywords, but very bad at understanding
the context in which keywords are used.

 A typical search on the term “turkey,”
for instance, might return traditional
recipes, information about the bird,
and information about the country; the
search engine can only pick out
keywords, and cannot distinguish
among different uses of the words.

 Semantic-aware applications allow meaning
to be automatically inferred from content
and context and structured in a useful way.
 The promise of these applications is to help
us see connections that already exist, but
that are invisible to current search
algorithms.

澳洲科學與設計動力博物館
文物典藏後設資料標籤 (contextual tag) 於語意網的應用

 Any discussion of technology adoption must
also consider important constraints and
challenges, and the Advisory Board drew
deeply from a careful analysis of current
events, papers, articles, and similar
sources, as well as from personal
experience in detailing a long list of
challenges museums face in adopting any
new technology.

SIGNIFICANT CHALLENGES:

Far too few museums are crafting and following a
comprehensive strategy to ensure that they can keep pace
with even the most proven technologies. Funding for
technology projects is too often done outside operational
budgets.



Documentation of the impact of programs delivered via
digital technologies is often expected as a prerequisite for
adoption or even pilot efforts, creating a “chicken versus
egg” conundrum.



Advances in workflow and content production techniques
common in business and industry are largely absent in
museum content creation — and too many museum
professionals lack the needed training, resources, or support
to address that.


Conclusion
 Ever changing
 Environment
 Role of museums
 Change is normal
 The meaning of Horizon report to you
 A roadmap to achieve competitiveness?
 A mirror to reflect your position?

Comment on the 2010 Report
http://www.nmc.org/publications/2010-horizon-museum-report
Tag Resources hz10mu
http://delicious.com/tag/hz10mu
http://museum.wiki.nmc.org/Tagging
See the work behind the report
http://museum.wiki.nmc.org
Sign up for Future Advisory Board
http://go.nmc.org/horizon-board

Jump In!
cc licensed flickr photo by Marina Cast.: http://flickr.com/photos/marinacast/3878053449/

To learn more, visit
museum.wiki.nmc.org


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