6. 1450
Germany
Johannes Gutenberg
Invention of the Printing Press
Protestant Reformation
7. 1450
Germany
Johannes Gutenberg
Invention of the Printing Press
Protestant Reformation
8. 1450
Germany
Johannes Gutenberg
Invention of the Printing Press
Protestant Reformation
2004
Harvard
Mark Zuckerberg
Invention of the Facebook
Social Media Revolution
12. (just follow the yellow brick road.)
...it’s about telling YOUR story
13. • You’re still the expert
on your business
• ...and it’s still
Marketing
• Pieces of the Pie:
Public Relations,
Advertising, Social
Media
14. Traditional vs. Social Media
Traditional Media Social Media
(Newspapers, Static (Blogs, Facebook,
Webpages, Magazines, Twitter, YouTube,
Broadcast) Flickr)
• Monologue • Dialogue
✓ Comments
• Push Information • Pull Information
✓ RSS Feeds, CMS
• One-way Communication • Multi-way Communication
✓ Viral, Shareable Content
16. Leading The Conversation
• The game is changing...and it’s changing fast.
• It’s no longer enough to be present
• You must learn to engage and lead the conversation.
• Customer Service via Social Media
17. Matching the Means
• How is your audience currently receiving their information?
• Traditional Media: Newspaper, TV, Books
• New Media: Email, Twitter, Facebook, Blogs
• Collaborative Media: Word of Mouth
• Provide multiple, familiar, streamlined, efficient means for them to
receive your message
• Delivery method reflects upon your brand
22. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism
4. Respect the Process
23. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism
4. Respect the Process
5. Open Up
24. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism
4. Respect the Process
5. Open Up
6. Tone down sales pitch
25. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism
4. Respect the Process
5. Open Up
6. Tone down sales pitch
7. Commit and Repeat
26. Ready? Set.
Socialize.
1. Have a Strategy
2. Define Your Voice
3. Prepare for to address criticism
4. Respect the Process
5. Open Up
6. Tone down sales pitch
7. Commit and Repeat
27. Who Are YOU?
• Tell YOUR story
• Don’t let someone else tell it....
• Take control of your Brand & Message
• Turn Defense into Offense
• Combat biased Media
• Create an information Home Base
28. New Tech in the Workplace
Both Employers and
Employees are figuring out
how to navigate in the world
of Social Media.
Personal adoption came
before Business
29. “a renegotiation of the
agreement between
employers and employees
forced upon everyone by
outside circumstances”
- Ed Schipul,
The Personal Brand Era Cometh
30. Engagement vs. Promotion
• The Torpedo Business Card
• Seek out audience through creative engagement
• Audience characteristics, other interests
• Provide complementary information
• Listen and Respond
• Don’t Use New Media in an Old Media stratgey
31. Your Social Salesforce
• Empower your supporters to
spread your message
• Content Management Systems
• RSS Feeds & Shareable Content
• Beef up your SEO
• Viral Potential
• Make it EASY for your supporters
to share your message
you’re probably wondering what the Tudors has to do with viral social media, or maybe you’re not, maybe youre a huge fan like i am.\nit hit me a few weeks back while watching season 2 of the tudors, \nno this device on the right is NOT a midevil torture device.\nwhat it is?\n