These slides will give you a quick idea about logo and branding relation, what's a good logo and how to make an effective logo. In the last few slides also discussed guides and the golden ratio.

1. & BRANDING SESSION
Sahil Dev
B R A N D I N G & U I / U X D E S I G N E R

2. Let’s talk about:
• LOGO
• BRANDING
• LOGO x BRANDING
• LOGO VALUE
• EFFECTIVE LOGO
• LOGO DESIGN PROCESS
• GUIDES & GOLDEN RATIO
• LET’S DESIGN

3. What’s a Logo?
L O G O I S N O T A B R A N D
Logo is a graphical element (mark, symbol, icon,
or character) that represents an organization.
It could represent the services, characteristics,
value of the business but the key purpose of logo
is Identification & Recognition and to provide a
competitive advantage to the business.
Example: Logo serves the same purpose a business
what face does for a person.
A person has a lot distinctive body parts & features but
other than face we hardly use any of them to identify
the person. Similarly, logo are also used to identify the
brand among all the other brands.
DESIGNERBANDASTUDIO
N E V E R M A K E T H E L O G O B I G G E R

5. Branding
W H A T T H E Y S A Y A B O U T Y O U
Branding is a customer’s feeling towards a brand.
It’s not limited to designing the brand elements,
marketing collaterals, and ads. It should reflect in
all the communication or interaction that a
person has with the brand.
Example: If a business is a person then what
people think about that about that person, what
they say about him/her, defines the branding.
Y O U D O N ’ T C R E A T E O N E B R A N D B U T M U L T I P L E B R A N D S F O R Y O U R E A C H
C U S T O M E R S
DESIGNERBANDASTUDIO

6. Logo & Branding
DESIGNERBANDASTUDIO R E L A T I O N B E T W E E N
My Definition:
“If the brand is a circle then the logo is the center of that circle.
One can’t draw a circle without defining the center first.”
Brand could be smaller or larger in the size but the
importance of the logo remains the same.

7. Logo Value
• Business Nature
• Business Size
• Business Valuation
• Requirements
• Designer’s Value
DESIGNERBANDASTUDIO
P R I C I N G ~ V A L U E
https://idapostle.com/what-is-the-value-of-a-logo/

8. Effective Logo
W H A T M A K E S A L O G O G O O D
©SahilDev|DesignerBanda

9. Logo Design
Process
H O W T O D O I T ?
• Design Briefing
• Research
• Brainstorming
• Ideas Exploration
• Digitization
• Presentation
• Revisions
• Final design
© Sahil Dev | Designer Banda

10. © Sahil Dev | Designer Banda

11. Guides &
Golden
Ratio
Guides & Golden Ratio
G U I D E S O R G R I D S Y S T E M
• Proportional
• Visually Consistent
• Scalable
• Reconstruction
1x
2x
6x
H O W T O M A K E I T B E T T E R ?
©SahilDev|DesignerBanda

12. G O L D E N R A T I O
• In mathematics two no. are said to be in golden ratio if (a + b)/a = a/b = Φ ~ 1.618
• Fibonacci Sequence: 1 1 2 3 5 8 13 21 34 55 89……
• Watch Nature by Number (3min) on YouTube by Cristobal Villa
© Sahil Dev | Designer Banda

14. Sahil Dev
Branding & UI/UX Designer | Instagram: @designer.banda
“A brand is just a name on a piece of paper but branding
makes us believe that it exists in reality.”
-
Sahil Dev aka Designer Banda
Let’s Design!
Thank You