This document discusses a digital solutions company that provides rich media delivery and new consumption models to maximize returns on media assets. The solution enables high-quality experiences across devices and channels. It protects content through authentication, geo-blocking, and DRM while delivering audio, video, photos and interactive experiences through adaptive streaming and progressive download. Usage data is collected to provide insights.

1. DIGITAL SOLUTIONS
RICH MEDIA DELIVERY
ENABLING NEW CONSUMPTION MODELS AND HIGH-QUALITY EXPERIENCES

2. AGENDA
Consumer Experience
Digital Landscape
Value Proposition
Solution Architecture
Solution Components
Customer References
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 2 ]

3. New Digital Lifestyles
Devices Channels Content
• Migration of content to digital devices • Interaction with users through applications, • Rapid expansion of digital content and
• Growing number of device types and form factors branded sites, off-site presence, advertising formats across all platforms
and community engagement • Emerging hybrid formats – convergence
• Users expect a seamless experience across
devices • Growing user acceptance of new online of ads, content and applications
media channels
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 3 ]

4. I want…
“…enhanced video
“…great media” experiences” “…choice of time &
location”
Maximize the return on media assets by providing high-quality
media experiences and enabling new consumption models
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 4 ]

5. I want great media
Immersive Panoramic Experiences
Photosynth experiences invite users to spend more time interacting
with photos, as they move around within these 3D scenes and zoom-
in to see details
Stunning High-Resolution Photos
Deep Zoom experiences, with ultra smooth panning and zooming,
engage consumers by letting them examine, explore and discover
details within photos
High-Quality Adaptive Streaming
Deliver the best quality video experience possible – with fast start-up
and minimal stuttering, by dynamically adapting to each user’s
bandwidth and CPU conditions
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 5 ]

6. I want enhanced video experiences
Enriched Video Content
Annotated time markers, subtitles and information panes can
augment the video content
Interactive Video Experiences
DVR-style controls, slow motion/trick play (even rewind during live events!) and multiple
streams to choose from, provide engaging ways for consumers to interact with video
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 6 ]

7. I want choice of time & location
…when I want it …where I want it
New consumption models maximize return on existing digital assets Providing content across multiple form factors & devices
by providing new delivery channels increases opportunities for users to consume content
“Make it possible for me to watch live
events, even if I’m away from a TV”
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 7 ]

8. Technology Driven Innovation
Digital Marketing Product Management
Data Intelligence & Insights
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 8 ]

9. Solution Scenario Landscape
Personalized
Experiences
Delivery of data driven and
customized user experiences
Audience Targeting Rich Media Delivery
Enabling audience based media buys Maximize the return on media assets by
providing high quality experiences
Multi-Channel Marketing Content Publishing
Increasing campaign effectiveness through Efficient delivery of compelling editorial
an integrated marketing platform content across channels and devices
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 9 ]

10. VALUE PROPOSITION
Monetizing Online Content is Complicated
 Media libraries are underutilized
 Unsatisfactory user experiences drive consumers away
 Digital distribution is vulnerable to unauthorized copy and redistribution
Maximize Content
Based Revenue
New Consumptions Models
Create New
Provide alternatives to linear broadcasting
including VoD, catch-up TV, video clips and Monetization
live web casts Channels
High-Quality Experiences
Create rich immersive experiences that Increased Media
integrate media, data and high-quality
streaming (i.e. play-by-play, statistics, true Consumption
HD, quick start-up, adaptive streaming)
Optimized Use of Digital Assets
Maximize return on digital assets by taking
Effective
advantage of licensing windows, preventing Exploitation of
licensing violations and reducing losses
from content ripping and rogue clients Media Libraries
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 10 ]

11. MAXIMIZE CONTENT BASED REVENUE
1
1. Prepare digital assets for online delivery. Identify licensing
windows and usage restrictions
2
2. Ensure content is only accessible how, when, where, and to
whom you intend it to be accessible
Syndication
Conversations
Communities
3
3. Deliver high-quality media Advertising
4
4. Provide rich experiences for viewing and interacting with Web Sites
your content
5
5. Collect usage data Applications
4
Personalized
Experiences Rich Content Experiences
Content 2 3
Publishing 5
Content Protection Media Delivery Content Usage
Monetization Monitoring
Rights & 1
Royalties
Management Media Preparation
Media
Production DAM
& Acquisition
PROCESS WORKFLOW
USER & UX INTELLIGENCE
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 11 ]

12. SOLUTION ARCHITECTURE
TV
PC
Rich Content Experiences
IIS Smooth Silverlight
Streaming Media Mobile
PDK Framework
Player and application services
Content Protection Media Delivery In-Store
Partner
Licensing
Services PlayReady
License distribution Player validation & Streaming & progressive download; Content Usage Monitoring
& serving user authentication image serving
Silverlight
Analytics
Framework
Media Preparation
Collect media delivery & usage data
Partner
Encoding & Silverlight Media
Encryption Tools
Deep Zoom Tools Framework
Transcoding, encrypting, & image pyramid/tile generation
DAM
PROCESS WORKFLOW
USER & UX INTELLIGENCE
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 12 ]

13. MEDIA PREPARATION
Live Encoding & Encryption
Encode live stream to VC-1 or H.264; generate multiple bit rates for Live
Live Smooth Streaming; encrypt (optional) Data Insertion
Capture
• Partner live encoding & PlayReady encryption tools/services are available
Insert ad markers, key play info,
etc. (via custom app)
Silverlight Media Framework
Encoding
Encode media to VC-1 or H.264; generate Encryption (optional)
multiple bit rates for Smooth Streaming
Audio Encrypt and package media to
& Video • Can be automated using the Expression Encoder SDK
enable content access protection
• Partner encoding tools and services are also available
Transfer licensing information to
License Server Media
Image Tile Generation Delivery
• Partner PlayReady encryption tools
and services are available
Generate tiles for Deep Zoom images
and collections
• Can be automated using Deep Zoom Tools
• Use the Smooth Streaming format to optimize deployment Content Protection
Images Generate Pivot collection data
3D Panorama Generation
Generate a 360-degree panoramic
experience from a collection of photos,
DAM using the interactive synther tool
Launch automated Deploy media
Content processes Define custom apps/scripts to Windows files to content
automate media preparation tasks PowerShell delivery
Publishing environment
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 13 ]

14. CONTENT PROTECTION
Media Delivery
Content Protection Strategies
Content Licensing
User Authentication Terms Compliance Player Validation DRM
Determine who can access Determine what content is Prevent media from being Protect media from
your media available depending on played back in rogue clients unauthorized copy and
when, from where, and and bypassing monetization distribution
through which channel they models
are requesting access
PlayReady
Windows Live ID Dynamic Electronic
Web Authentication 1 Programming Guide (EPG);
include only content that can
be served in compliance with
Client prompts user for business rights (respecting Typically some form of token Encrypted media delivered
credentials; Server validates blackouts, territories, etc.) request and exchange, to client;
requiring both client and Client requests license and
Partner CDN server development decrypts content
Geo-Blocking Solution
Deny all HTTP media requests
outside authorized regions
1 For services that integrate with other Windows Live services
Rich Content
Experiences
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 14 ]

15. CONTENT PROTECTION: DRM
Media Delivery
User requests encrypted media
1 (WMDRM10 or PlayReady AES)
Supported DRM scenarios Client Media Player 1
Domains
Enable consumers to
enjoy protected content Silverlight DRM, Microsoft PlayReady
on multiple devices Silverlight plugin requests DRM
Powered by PlayReady software, if necessary (1-time
Individualization Service
process)
Online content PlayReady IBX Provides client/device-specific
2 executable and certified keys that
Streaming (live and on- identify the client
Client-side DRM installed
demand), progressive DRM software (IBX)
component downloaded to client
download
Content decryption for
Downloaded content playback
5
(Local playback) PlayReady License Server
download-to-own, Player requests license to
download-to-rent decrypt the media
License can be saved to
3 PlayReady Server SDK
Subscription services persistent store on
4
client device for offline License is returned (if Receives content licensing requests
playback (optional) user has access) • Partner PlayReady Application Service
Providers are also available
1PlayReady decryption can be implemented for Windows applications, using the PlayReady PC SDK
PlayReady decryption for non-Windows platforms/devices can be implemented using the PlayReady Device Porting Kit
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 15 ]

16. MEDIA DELIVERY: AUDIO/VIDEO
Adaptive Streaming (Live or On-Demand)
HTTP adaptive bit Apple &
IIS Smooth Streaming Extension rate streaming Other 3rd
Party Clients
Dynamically adapts stream quality based on the user’s momentary
connection speed 2
Protected Interoperable File Format (PIFF)
HTTP
Traditional Streaming (Live or On-Demand) 1
Windows Media Services
Real-Time Streaming Protocol or
Stateful session-based streaming MS-WMSP (Windows Media HTTP)
Intelligent Progressive Download
HTTP
IIS Bit Rate Throttling Extension
Detects encoded bit rates, and throttles client response down to the same bit
rate as the content (WMV, FLV, MP4, …) HTTP
IIS Web Playlists Extension
Other Media
Use server-side playlists to enforce content sequence and protect media URLs Players &
Browser Plug-ins
HTTP
Progressive Download
HTTP
Media downloaded as fast as possible to client; playback started as soon as
sufficient data has been buffered on the client 1 Smooth Streaming playback for Silverlight requires the SmoothStreamingMediaElement,
delivered via the IIS Smooth Streaming PDK
2 Smooth Streaming playback is included natively in Xbox and Media Room 2.0 and above;
support for other platforms can be implemented using the Smooth Streaming Porting Kit
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 16 ]

17. MEDIA DELIVERY: PHOTOS/IMAGES
Silverlight Deep Zoom
Using IIS Smooth Streaming Format
IIS Smooth Streaming Extension
Protected Interoperable File Format (PIFF)
Using the IIS Smooth Streaming format to deliver Deep Zoom image pyramids
and tiles greatly reduces the number of files/folders that need to be deployed HTTP
Silverlight Deep Zoom 1
HTTP Seadragon
Mobile
iPhone app
Optimized download based on image tiles
Only downloads pixels visible to the user HTTP
Standard HTTP Download
HTTP
User must wait until the entire image has been downloaded before they can
interact with it
Microsoft Photosynth Service 1
HTTP
Deliver 3-D, 360-degree panoramic views, based on a collection of photos
1 The Seadragon iPhone app provides a client experience for viewing these delivery options.
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 17 ]

18. RICH CONTENT EXPERIENCES
High-Quality Audio / Video Experiences Hybrid Innovative Experiences
IIS Smooth Streaming Silverlight Media Framework
Player Development Kit
Slow Motion
Replay
Fast Forward
Rewind Multi-touch experiences,
Speed Dial
using gestures
DVR-style controls.
Easily combine audio,
Can even rewind live events!
video and photos
Full HD video (1080p)
Multi-track streams (audio/video, Integrate
data, text, etc.). e.g. Providing webcams and
multiple camera angles microphones… …with sensor and
location data from
local peripherals
Immersive Photo Experiences Professional tools for designing &
developing the full range of custom
Deep Zoom branded, rich content experiences.
Out-of-Browser Experiences
Offline support
Access to local
Smooth zooming & Documents, Photos,
panning of hi-res photos New visual paradigm for Web Browser control, and Videos folders
and collections 3D panoramas exploring collections of for integrating HTML
images and/or data
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 18 ]

19. CONTENT USAGE MONITORING: PREPARING & GATHERING DATA
Media General Content User interaction Silverlight
Metrics quality web analytics views (click analysis) installation
Prepare Webpage Silverlight (In or Out of Browser) Web Server
Page Tracking Application Event Tracking Web Server Logging
Implement Data Silverlight Analytics Framework
Collection Points
• Clear GIFs (pixel) • Applications call tracking service on Configure web server to log
• JavaScript calls on specific app events desired HTTP request data
specific page events • Can use behaviors to associate collection
events with UI events
Gather
Collect Data at
Runtime
Publish UI and rich media events Log web server HTTP requests
Publish
Send HTTP Silverlight IIS Advanced
page
requests Analytics Framework 1 Logging Extension
events
Accumulate Data
External Analytics
Providers Log files
1 Cache event data locally when offline; transmit when connected
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010 [ Slide 19 ]

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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
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