This document discusses providing personalized digital experiences through search, recommendations, and community engagement capabilities. It outlines solutions to deliver tailored content, enable relevant searches, provide qualified recommendations, and allow connections with friends. The value proposition is increasing user attention and engagement by meeting user demands for rich, personalized experiences. The solution includes adaptive search, recommendations, user profiling, content publishing and community enablement components.

1. DIGITAL SOLUTIONS
PERSONALIZED EXPERIENCES
ENABLING DATA DRIVEN, CUSTOMIZED AND SOCIAL USER EXPERIENCES

2. AGENDA
Consumer Experience
Digital Landscape
Value Proposition
Solution Architecture
Solution Components
Customer References
DIGITAL SOLUTIONS
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3. New Digital Lifestyles
Devices Channels Content
• Migration of content to digital devices • Interaction with users through applications, • Rapid expansion of digital content and
• Growing number of device types and form factors branded sites, off-site presence, advertising formats across all platforms
and community engagement • Emerging hybrid formats – convergence
• Users expect a seamless experience across
devices • Growing user acceptance of new online of ads, content and applications
media channels
DIGITAL SOLUTIONS
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4. I want…
“…content that resonates with
me” “…to find exactly what I’m
searching for”
“…to connect with my friends” “…to receive qualified
recommendations”
Increase engagements, conversions and revenues by connecting users
and content within compelling user experiences
DIGITAL SOLUTIONS
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5. I want content that resonates with me
Featured
Products
Featured products
related to previously
viewed items help
drive promotional
campaigns
User-Specific Content Personal Recommendations
Dynamically generated menu links and pages Recommendations related to previously
based on usage history ease navigation and viewed items help users find new and
deliver tailored content to users relevant products
DIGITAL SOLUTIONS
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6. I want to find exactly what I’m searching for
Linguistic Search suggestions, spelling, related words, and
semantic matching improve result accuracy
Mobile
Optimized rendering of
search results for mobile
devices maximizes usability
Social Ranking & Tagging Location
Social ranking and tagging Location-based services direct
improves relevance of search consumers to the physical location of
results relevant products
DIGITAL SOLUTIONS
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7. I want to receive qualified recommendations
Community
Integration
Receive reviews and
recommendations from
trusted social networks
and communities
Related Items Blended User-Generated Content
Recommendations based on what other Integration of reviews and ratings with
consumers have viewed or bought help content from external sources helps users
users find related products make informed purchasing decisions
without leaving the site
DIGITAL SOLUTIONS
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8. I want to connect with my friends
Instant Messaging
Provide the ability to chat with friends in real-time and
invite them to share current viewing experience
Activity Sharing
Enable users to share activities with friends on social
networks, resulting in organic brand promotion
DIGITAL SOLUTIONS
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9. Technology Driven Innovation
Digital Marketing Product Management
Data Intelligence & Insights
DIGITAL SOLUTIONS
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10. Solution Scenario Landscape
Personalized
Experiences
Delivery of data driven and
customized user experiences
Audience Targeting Rich Media Delivery
Enabling audience based media buys Maximize the return on media assets by
providing high quality experiences
Multi-Channel Marketing Content Publishing
Increasing campaign effectiveness through Efficient delivery of compelling editorial
an integrated marketing platform content across channels and devices
DIGITAL SOLUTIONS
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11. VALUE PROPOSITION
Increased Competition for User Attention
 Users demand rich, graphical, interactive experiences relevant to their digital lifestyles
 Users want to quickly find what matters to them
 Growing appetite for community enabled interactions and feedback
Relevant User Experiences
and Conversations
Integrated Offsite Engagement
Integrate owned properties with relevant
Win New
off-site communities Audiences
Relevant Search & Recommendations
Provide advanced search and
recommendation capabilities to enable a Maximize Revenue
more personal, efficient experience
Adaptive Rich Experiences
Employ user profile & behavioral data to Increase
enable interactive & personalized user Engagement
experiences across devices
DIGITAL SOLUTIONS
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12. RELEVANT USER EXPERIENCES AND CONVERSATIONS
1 Provide users with relevant content through adaptive search and
1.
targeted recommendations
2 Deliver experiences customized for each user providing seamless
2.
discovery and consumption of content Syndication
Conversations
3 Integrate owned properties with communities from social
3. Communities
Advertising
networks to promote communication and sharing
Web Sites
Applications
Content 1 2
Publishing Adaptive User
Experience
Rich Media Search &
Delivery Recommendations 3
Community
Multi-Channel
Enablement
Marketing
PROCESS WORKFLOW
Content Data User Data
USER & UX INTELLIGENCE
DIGITAL SOLUTIONS
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13. SOLUTION ARCHITECTURE
Other Search
Services
Search Federation TV
PC
Search & Recommendations Adaptive User Experience
Fast ESP Mobile
5.3 SP3 Interaction
Enterprise search solution Fast Management Services
Search Scalable application
Results Manage query and results components to dynamically In-Store
processing generate personalized UX
Content
Transformation
Services
Enrich and transform
content Community Enablement
Social
Other Social Networks
Ranking &
(Ex: Facebook Connect)
Tagging Connect your app, content &
customers to 500M WL users
User profile Content WL Connect (Messenger,
data data Publisher Community
Feed, Contacts), Simple Share
3rd Party Internal
User Data Systems
PROCESS WORKFLOW
USER & UX INTELLIGENCE
DIGITAL SOLUTIONS
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14. SEARCH AND RECOMMENDATIONS
Visually develop, debug,
and profile flows with
Search Fast Designer Fast Search Designer (in
Visual Studio)
Processing Content Structured and
Engines Transformation Unstructured Content
Search
Content
Requests Search and Content Processing Pipeline • Web
Navigation Engine
Content Transformation API
CTS Flow • Files, Documents
Content
1 Index • Multimedia Content
Content Transformation
Rec. • Databases
Services (CTS)
Queries Recommendation
• Custom Applications
Engine Process, integrate &
Content transform structured &
Relationships
Adaptive Advanced scalability, unstructured
flexibility, connectivity information Social Content
User
Experience 1 and linguistics • Perform linguistic • User Generated Content
• Items: Related items, processing (spell check,
User lemmatization, etc…), • Social Ranking and Tagging
Results based on usage Profiles
semantic match,
patterns of all users
2 classification, fuzzy
• Personalized: based matching, etc..
on the user profile and • Flows consist of operators
behavior
Social Networks
and connections and
enable execution controls
• Social: informed by like branching, loops,
connections between parallel processing.
linked or similar users.
1The web framework passes requests to Fast Interaction Management Services (IMS) which then queries
the Search and Recommendations engines. Then IMS applies intelligence to the results and renders them.
DIGITAL SOLUTIONS
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15. ADAPTIVE USER EXPERIENCE
Design Tools
IMS UI Toolkit Search Fast Designer
Extensible controls like results filters, Visually develop and debug
visual navigators, search-as-you-type IMS flows within Visual
(for Ajax, ASP .NET, SharePoint) Studio
Web App Framework Interaction Management Services
Search or
1 Recommendations
request
Page request Interaction Business Manager
2 Management
Cookies Business Managers control
Services Engine IMS Flow
how content appears on
Query and results processing the site
Search and framework for rapidly developing
Recommendations • Rules and triggers to
Web application frontend search-powered web applications orchestrate the UX and
results customized for
UX contains FAST IMS UI different UI • Easy to enhance inbound queries deliver relevant content
controls and enrich results • Configure pages visually
5 4 • Perform A/B testing
• Federation capabilities
Page results
customized for
each UI
User Profile Federate queries using
3 OpenSearch and web services
Community
Enablement
Search and
Other Search
Recommendations Services
DIGITAL SOLUTIONS
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16. COMMUNITY ENABLEMENT
Messenger Connect Services “a la carte”
User information Communication & sharing
Sign in – Sign-in to the publisher site using Live ID. Control Newsfeed – Publish your activities to the WL Newsfeed
access to individual resources using OAuth WRAP (rendered on Hotmail, Msgr and others). Also view your
activities within the publisher’s site
Friends – Invite WL friends to join you on the publisher’s
site. View your WL friends on the site
Photos – access to photos (tagging capabilities) and to files Personal Status Message –Set your PSM from within the
stored in WL SkyDrive publisher’s site
Profile – Bring WL profile info to the publisher’s site, incl.
user’s picture Instant Messaging – Immersive experience enabling users
to real-time share the site’s content /services with their
Calendars – Enable site to read/ write events to your WL friends (web based, JavaScript)
calendar
Messenger Connect
Messenger Connect APIs expose a full suite of community services
If the user grants permission, a token is returned to the site for
The window access to WL data & communication capabilities. The site can then
User logs in to Publisher consent.live.com 3 5 associate this token with the user’s websiteID so she does not have
web site (websiteID) pops up to log in to WL next time she comes to the site
1 User clicks the
4
‘Messenger Connect’
button User enters his WL
2 credentials and
chooses to authorize
the site
Search &
User-generated content + tagging/ranking used to Recommendations
facebook
connect improve search & recommendations relevancy
Other community enablement options
DIGITAL SOLUTIONS
release 1.0.0
05 / 2010
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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.