4. Generation eXercise Gabby
• Strives to have a busy life
• A busy mum but works part-time
• A non-smoker - rarely drinks during the week
• Likes to exercise - trying to lose weight but doesn’t need to
• Eats a mainly Mediterranean diet
• Likes to travel with her family and holidays abroad
• Tries to recycle
• Uses the internet for a range of tasks
8. Generation eXercise Gabby
• Health checks appeal because of her busy lifestyle
• Less likely to use sexual health checks at a local pharmacy
• Primarily uses The Co-operative Pharmacy for prescriptions
• Surgery is the first port of call for ailments
• Pharmacy is a secondary source of advice
10. Generation eXercise Gabby
• May impulse buy household products or items for holidays
• Prefers to buy well-known brands of toiletries and uses only
premium make-up brands
• Happy to look online for medical information
• Uses competitor pharmacies because of their later opening hours,
wider range of branded goods and the appeal of getting everything in one place
