Data ethics in the time of perceptive media
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At FutureFest, Ian Forrester will explore the cutting edge research the BBC is conducting into the future of media. Ian will discuss a media which fuses the best of the internet with the rich history of storytelling. His session will investigate the contradiction of this new type of storytelling that borrows extensively from ancient methods of communication; one which uses different data to actively shift and change the media for the enjoyment of the unknowingly participating audience. This new world comes with a number of difficult ethical considerations, and BBC R&D is working with university partners to explore the constraints in an open way. Ian will set the scene of what's currently possible, some of the moon shot ideas and where they have drawn the line to date.
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Data ethics in the time of perceptive media
- 1. https://www.flickr.com/photos/nickpiggott/5212959770 Data ethics in the time of perceptive media Ian Forrester Senior Firestarter, BBC R&D @cubicgarden
- 6. The objects make the story https://www.flickr.com/photos/halfbeak/5541818517
- 10. Media has far more potential Wired magazine Top trends for 2013
- 12. Attention is a scarce commodity https://www.flickr.com/photos/dani_vazquez/12644326014
- 13. The attention economy http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en” “Wanting people to listen, you can’t just tap them on the shoulder any- more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
- 14. Just a tickle will do http://www.flickr.com/photos/d_lee/2394548742
- 15. Perceptive Media “Breaking Out” http://www.futurebroadcasts.com
- 17. Perceptive drama
- 18. How does it work and why? https://www.youtube.com/watch?v=iXKu-b4Afh4
- 20. Variations not versions http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
- 22. Manipulation of audiences feelings https://www.youtube.com/watch?v=thNvpubJir8
- 23. Film has been doing this for decades http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
- 24. The umami | emphatic factor? https://www.flickr.com/photos/dollarside/5026135055
- 25. Memorable narratives experiences http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
- 26. Highly relevant http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
- 27. Relevance https://www.flickr.com/photos/leweb3/6471629995 It will be very hard for people to watch or consume something that has not in some sense been tailored for them - Eric Schmidt, Google
- 28. What are you missing? http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html
- 29. Preference & Bias http://www.zeit.de/digital/internet/2015-12/bbc-filme-smartphone-perceptive-media
- 30. Tastes played out in media http://thenextweb.com/media/2015/12/03/the-bbc-is-testing-tv-shows-that-adapt-to-your-tastes-and-personality/
- 31. No more shared experiences? http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
- 33. A different shared experience https://www.flickr.com/photos/cjc/3140642627
- 34. Media that watches you? http://www.beyond.red/tag/visual-perceptive-media
- 35. Media that watches you? http://www.pocket-lint.com/news/130437-smart-tvs-are-watching-you-which-shares-your-private-data-most-samsung-lg-sony-and-more
- 36. Media that watches you? http://ethics.virt.ch.bbc.co.uk/privacy.htm There’s an example of a prominent social network that’s released an application that, that basically listens to what’s going on in the room to try and work out what TV shows might be going on in the background. In actual fact, it’s, that’s in LG’s privacy agreements as well saying that if you, if you use the sound command features of the televisions, it wasn’t left to doubt, it actually said that private speech that occurs in the same room will be captured. - Jason Huntley
- 38. Data ethics research https://www.flickr.com/photos/noodlepie/7256071790 Trust is the foundation of the BBC: we are independent, impartial and honest
- 40. How people understand personal data and trust https://www.flickr.com/photos/cjc/3140642627
- 41. Understanding new models for data negotiation https://www.flickr.com/photos/dodnewsfeatures/28742900754
- 42. Making data visual, understandable & actionable
- 43. Quantified data + narrative + objects = ? https://www.youtube.com/watch?v=2RlGXcueDss
- 44. Perceptive Radio
- 45. Ethics of personal data
- 46. Ethics of personal data in the era of QS and IOT http://cubicgarden.com/2016/03/18/bbc-rd-ethics-of-data-videos-on-youtube/
- 50. Databox: personal data management platform Databox will form the heart of an individual’s personal data ecosystem http://databoxproject.uk/
- 53. Hyper reality experiences www.imdb.com/title/tt0119174/ - The Game (1997)
- 54. Storytelling always was/is participatory
- 55. https://www.flickr.com/photos/nickpiggott/5212959770 Thank you… any questions?Thank you… any questions? Ian Forrester Senior Firestarter, BBC R&D North @cubicgarden