Presentation for the CUBCCE 2017 - Conference on Business-University Cooperation in Central Europe 2017

1. DR. ANNA SOÓS
VICE-RECTOR
Strategic Partnership between Babeș-
Bolyai University, Public
Institutions and Companies

2. Babeș-Bolyai University
 the bigest university of Romania
– 42000 students
 uninterrupted functioning since
1872
 3 lines of study: Romanian,
Hungarian and German
 250 bachelor programs
 260 master programs
 31 doctoral domains

3. Cluj-Napoca – an emerging Silicon Valley of Eastern Europe
 second largest city of Romania
 traditionally multicultural and multiethnic
 5 state universities
 11000 people employed in the IT sector
 investors like Bosch, Siemens, Emerson,
Bombardier, De’Longhi, Genpact, Steelcase, NTT
Data, Office Depot
 Cluj Innovation City: a plan for future collaboration
ecosystem between different research institutions,
local authorities and private companies (fields of IT,
health, bio-economy and renewable energies)

4. Babeș-Bolyai University – research reputation
 Best Global Universities Ranking 2018
 1250 universities from 74 countries
 it ranks the world’s top universities based on research indicators
 global research reputation
 regional research reputation
 publications
 books
 conferences
 normalized citation impact
 total citations
 number of publications that are among the 10 percent most cited
 percentage of total publications that are among the 10 percent most cited
 international collaboration
 percentage of total publications with international collaboration
 number of highly cited papers that are among the top 1 percent most cited in their respective field
 percentage of total publications that are among the top 1 percent most highly cited papers
http://www.usnews.com/education/best-global-universities/articles/methodology

5. Universities from Romania and Hungary in the ranking
 Eötvös Loránd University – 466
 University of Debrecen – 559
 Babeş-Bolyai University – 583
 Semmelweis University – 656
 Politechnic University of Bucharest – 730
 University of Bucharest – 753
 University of Szeged – 756
 Budapest University of Technology and Economics –
849
 University of Pécs – 956http://www.usnews.com/education/best-global-universities/search?country=hungary&country=romania&name=

6. Babeș-Bolyai University – research reputation
 Times Higher Education World University Rankings 2018
 1000 universities from more than 70 countries
 it ranks the world’s top universities based on 13 performance indicators grouped into 5 areas
 teaching
 reputation survey
 staff-to-student racio
 doctorate-to-bachelor’s ratio
 doctorates awarded -to-academic staff ratio
 institutional income
 research
 reputation survey
 research income
 research productivity
 citations (research influence)
 international outlook
 international-to-domestic student ratio
 international-to-domestic staff ratio
 international collaboration
 industry income
https://www.timeshighereducation.com/world-university-rankings/methodology-world-university-rankings-2018

7. Universities from Romania and Hungary in the ranking
 501 – 600 range
o Semmelweis University
 601 – 800 range
o Babeş-Bolyai University
o Eötvös Loránd University
o University of Pécs
o University of Szeged
https://www.timeshighereducation.com/world-university-rankings/2018

8. The context – percentage of GDP invested in research and development
http://ec.europa.eu/eurostat

9. Outstanding research results at UBB
N.T. Markov, M. Ercsey-Ravasz, D.C. Van
Essen, K. Knoblauch, Z. Toroczkai, H.
Kennedy, Cortical High-density Counter-
stream Architectures, Science, 342, 2013
Y. Ren, M. Ercsey-Ravasz, P. Wang, M.C.
Gonzalez, Z. Toroczkai, Predicting commuter
flows in spatial networks using a radiation
model based on temporal ranges, Nature
Communications, 5, 2014.

10. Outstanding research results at UBB
S. Jerez, I. Tobin, R. Vautard, J. P. Montávez,
J. M. López-Romero, F. Thais, B. Bartok, O.
B. Christensen, A. Colette, M. Déqué, G.
Nikulin, S. Kotlarski, E. van Meijgaard, C.
Teichmann, M. Wild, The impact of climate
change on photovoltaic power generation in
Europe, Nature Communications, 6, 2015.

11. How business-world contributed to these results
quality of
education and
research at
the university
highly trained
professionals
for the firms

12. Case study 1 – Faculty of Economics and Business Administration
 6.400 students
 20 BSc specializations
 29 MSc specializations
 6 PhD specializations
 Romanian, Hungarian, German,
English and French

13. Case study 1 – Faculty of Economics and Business Administration

14. Case study 1 – Faculty of Economics and Business Administration
 10% of the courses and seminars
were delivered by a company
 4% out of compulsory classes
 presentations, workshops and
company visit
 SMEs, multinational and large
companies
 topics: main business functions
(marketing, management, finances
and accounting)
B1. Into the courses B2. Extracurricular
 presentations (29%), company
visits (27%), workshops (22%)
 multinational companies
(35%), non-profit organizations
(18%), SMEs (15%),
governmental institutions
(13%), large companies (8%)
 bottom-up initiatives, coming
from individual teachers

15. Case study 1 – Faculty of Economics and Business Administration
 Case study = a description rich in information of
the situation and functioning of a real
company that contains an actual task,
problem or future challenge that the copany
actually faces.
 Companies that offer the cas study belong to the
partners of the university
 The problem or challenge is identified by the
students, they elaborate a possible solution
based on the economic knowledge they
acquired throughout their studies.
Complex cooperation: Case studies – Definition

16. Case study 1 – Faculty of Economics and Business
Administration
Complex cooperation: Case studies – Advantages
COMPANY
1. innovative ideas, new
suggestions from an external
point of view
2. get to know and test the
most talented students in a
quasi-real situation
3. part of the social
engagement of the company
4. strentghens the image
and visibility of the company
UNIVERSITY
1. practice-oriented
education, knowledge
aquired at the university can
be applied to real situations
2. current economic and
business challenges incor-
porated in university
education
3. strengthens collaboration
between university and
companies
STUDENT
1. can work on real-life
business issues during
his/her studies
2.can experiment with what
was learned in classes
without the consequences of
real-life decisions
3. experiences team-work
4. gets to know managers
(potential employers)
Case study 1 – Faculty of Economics and Business Administration

17. Case study 1 – Faculty of Economics and Business Administration
1.Curricular: the case study is
resolved incorporated to a class by
groups of students, and presented to
teacher and/or company
representatives
2.Case-study contests: groups of
students compete to resolve the case
study offered by one of the partner
companies and present it in front of
a jury of company representatives
Complex cooperation: Case studies
Case study of the MOL Group in the Suppy chain class of the Business
management masters programme (May 2016)
Presentation at the Case Study Competition Cluj . Topic offered by SaladBox

18. Case study 1 – Faculty of Economics and Business Administration
Complex cooperation: Case Study Competition Cluj 2017
22 years tradition in Cluj
(1995-2008 national Management Case Study Competition, student organisations)
44 contestants, 11 student teams
~150 participants
highschool case study contest in
parallel
19 jury members representing the
supporting companies
20 partner and sponsor companies

19. Case study 1 – Faculty of Economics and Business Administration
Complex cooperation: outsanding results
April 2017, Harvard University (USA)
Harvard International Consulting Competition (finals)
October 2017, Norwegian School of Economics (NO)
NHH Case Competition (finals)
March 2017, Corvinus University, Budapest (HU)
National Case Study Competition (1st prize)
Invitation to the most prestigious management case study competition
February 2018, Concordia University, Montreal (CAN)
John Molson Undergraduate Case Competition

20. Case study 2 – Branding college
 students, teachers and professionals work together
 both theory and practical skills
 real-life issues: orders from firms, organizations
 students gain experience needed for job enrolment
 firms, organizations get their brands developed by young professionals
with the mentoring of experienced mentors

21. Case study 2 – Branding college – from the portfolio

22. Case study 3 – Faculty of Mathematics and Informatics
37 partners

23. Case study 3 – Faculty of Mathematics and Informatics
 most complex co-operation
 education
 summer practice for students (2 weeks)
 projects for diploma-work (coordonator at the university, mentor at the firm)
 projects for courses
 curricula development (new courses held by professionals from the firms – ex. Bitdefender,
Accenture)
 courses at the firm for BBU students (Bitdefender, Codespring)
 contests for students (Codespring)
 research
 PhD research themes – Siemens, Bosch
 PhD scholarships
 sponsorship for conferences

24. Case study 3 – Faculty of Mathematics and Informatics
 the effect of the co-operation – students
 experience the competitive milieu, have to participate at
job interviews;
 practice both soft skills (responsibility, humor, empathy,
teamwork, leadership, communication, social skills) and
hard skills (professional skills);
 networking, getting in contact with future employers;

25. Case study 3 – Faculty of Mathematics and Informatics
 the effect of the co-operation – Faculty
 adjustment of the training programs (new master program: Software engineering in
English; new courses: Java, Python)
 receiving feedback on the quality of students and alumni;
 partner companies support the participation of students at competitions and projects;
 companies organize tutorials for students;
 companies organize workshops at international scientific conferences organized by the
Faculty;
 companies stimulate research by identifying themes of special interest;
 companies facilitate student research by offering awards at different contests or for
excellent BA theses and MA dissertations;
 companies can offer topics for BA theses and MA dissertations.

26. THANK YOU FOR YOUR
ATTENTION!