5. What is Internet Marketing
The application of the internet and
related digital technologies to achieve
marketing objectives.
It requires a comprehensive strategy
that combines the company's business
model, sales goals and customer
relationship management with its web
presence, focusing on its target market
through proper choice of design,
functionality and media.
6. What is Internet Marketing
Limitations
⢠Digital literacy
⢠Internal capabilities
⢠Intangibility
⢠Security
7. What is Internet Marketing
Uses of Internet by companies
⢠Be
⢠Show
⢠Promote
⢠Sell
⢠Support
8. What is Internet Marketing
Advantages
⢠Cost
⢠Convenience
⢠Simplicity
⢠Effectiveness
⢠Measurability
⢠Target / relevance
17. Internet Marketing Mix
eProduct
â˘Specific internet based services
and products
â˘Improving the core product
⢠Mass customization
⢠Customer driving
⢠Customer feedback
19. Internet Marketing Mix
eProduct
⢠Specific internet based services
and products
⢠Improving the core product
⢠Augmenting the core product
⢠Servicing
⢠Recommendations
20. Internet Marketing Mix
ePlace
⢠Ano(the)r sales channel
⢠Main company site
⢠Third party sites
⢠Affilate sites
⢠Social Network
⢠Digital Stores/Markets
29. Internet Marketing Mix
ePromotion
⢠Ways to promote your product
/service online:
⢠Use new media
⢠Support the buying process
⢠Social Networks
⢠Integrate with offline
campaigns