Volunteers can make or break an event or organization. Finding the right volunteers and keeping them is one of the most difficult things an organizer can do. We will talk through some tips and encouragements as you build up your volunteer base for your online presence.

1. Managing Volunteers for Online Presence
Miriam Rossow
@MiriamRossow on Twitter
@mitziross on Instagram
@mrossow40 on Snapchat
mitzir92@gmail.com

2. Build a network of support
NOT a culture of control.

3. Know your roles and your cast!
 Copy editor, content editor,
theological editor, recruiting,
timeline manager, publicity,
writers
 Roles can shift.
 Some people are in every
show.
 Some people have cameo
appearances.
 Recruit from everywhere!
 Use a yes to build relationship!

4. Help Volunteers say YES!
 Look for people already using
the media you are trying to
staff.
 Actively seek referrals.
 Modify the ask based on the
situation.
 Use a no to build a
relationship.
 Use a no to get a referral.

5. Avoid Bottlenecks
Where does your super
highway turn into a one road
country lane?
How many people can…?
Edit
Post
Read for Theological content
Schedule
Approve
Add an image

6. Don’t be the horse!
 Quality content drives
engagement.
 Any quality content is good.
 When you become the horse
you slow the traffic.

7. Own the Playground; Not the play
Provide resources and boundaries and let them play!

8. Resources
 http://stlukeaa.org/writers/
 http://stlukeaa.org/top-articles-of-
2014/#prettyPhoto
 http://stlukeaa.org/discipleship-
online/