New Leaders Council Des Moines Social Media Branding

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Christoph Trappe

These are slides from a May 17, 2014, presentation to the New Leaders Council in Des Moines.

Technologie Business

(Nonprofit) Social Media
Branding
By @ctrappe
New Leaders Council
May 2014
@ctrappe
TrappeDigital.com

Living Authentically
and Publicly
By @ctrappe
New Leaders Council
May 2014
@ctrappe
TrappeDigital.com

Hi … this is interactive :)
● Tell me about yourself - your job, family,
etc.
● What’s your story?
@ctrappe
TrappeDigital.com

Rules
Please ask your questions: This will increase
the chance to get an answer.
Feel free to share opinions.
Tweets, Blog, etc. - That’s all allowed. (Send
a link, please!)

Today...
Not talking about..
● Social media
marketing
● Messaging
● Manipulation
Talking about:
● Inclusive strategy -
including social
● Storytelling
● Meaningful sharing
● Solving people’s
problems
● Connecting
@ctrappe
TrappeDigital.com

People connect with organizations…
● they believe in.
● they have a connection to.
● they trust.
@ctrappe
TrappeDigital.com

How do you build those?
● Stand for something
● Be transparent
● Be responsive
@ctrappe
TrappeDigital.com

Not rocket science: All interactions
100 percent
@ctrappe
TrappeDigital.com

What percentage online?
@ctrappe
TrappeDigital.com

Usual guesses:
Online
50-70 percent
Offline
50-30 percent
Source: Jonah Berger’s “Contagious: Why Things Catch on.”
@ctrappe
TrappeDigital.com

Actual breakdown ...
But the perception …
And people are online!
Online:
7 percent
Offline:
93 percent
@ctrappe
TrappeDigital.com

We connect and deal with people we like,
trust and who add meaning to our lives!
@ctrappe
TrappeDigital.com

What to do first…
Why?
I do what I do because ...
@ctrappe
TrappeDigital.com

Why?
Share that… publicly.
Scary?
@ctrappe
TrappeDigital.com

Benefits?
Connections
Business
Meaning
@ctrappe
TrappeDigital.com

How to get there?
Decision time: Do you want to?
Commit the time
Decide what to share!
Constant, relevant, new!
“On Facebook much?”
@ctrappe
TrappeDigital.com

Tools
Make it a habit
Pick the right tools
Go
Measure what works and what doesn’t
@ctrappe
TrappeDigital.com

Will you share?
What do you stand for?
Why do you do what you do?
What’s your expertise?
What can you say about this?

Let’s discuss...
Christoph Trappe
@ctrappe
TrappeDigital.com
319-804-9853
ctrappe@gmail.com

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New Leaders Council Des Moines Social Media Branding

1. (Nonprofit) Social Media Branding By @ctrappe New Leaders Council May 2014 @ctrappe TrappeDigital.com

2. Living Authentically and Publicly By @ctrappe New Leaders Council May 2014 @ctrappe TrappeDigital.com

3. Hi … this is interactive :) ● Tell me about yourself - your job, family, etc. ● What’s your story? @ctrappe TrappeDigital.com

4. @ctrappe TrappeDigital.com

5. Rules Please ask your questions: This will increase the chance to get an answer. Feel free to share opinions. Tweets, Blog, etc. - That’s all allowed. (Send a link, please!)

6. Today... Not talking about.. ● Social media marketing ● Messaging ● Manipulation Talking about: ● Inclusive strategy - including social ● Storytelling ● Meaningful sharing ● Solving people’s problems ● Connecting @ctrappe TrappeDigital.com

7. @ctrappe TrappeDigital.com

9. @ctrappe TrappeDigital.com

10. People connect with organizations… ● they believe in. ● they have a connection to. ● they trust. @ctrappe TrappeDigital.com

11. How do you build those? ● Stand for something ● Be transparent ● Be responsive @ctrappe TrappeDigital.com

12. Not rocket science: All interactions 100 percent @ctrappe TrappeDigital.com

13. What percentage online? @ctrappe TrappeDigital.com

14. Usual guesses: Online 50-70 percent Offline 50-30 percent Source: Jonah Berger’s “Contagious: Why Things Catch on.” @ctrappe TrappeDigital.com

15. Actual breakdown ... But the perception … And people are online! Online: 7 percent Offline: 93 percent @ctrappe TrappeDigital.com

16. We connect and deal with people we like, trust and who add meaning to our lives! @ctrappe TrappeDigital.com

17. Simon Sinek: Start with why

18. What to do first… Why? I do what I do because ... @ctrappe TrappeDigital.com

19. Why? Share that… publicly. Scary? @ctrappe TrappeDigital.com

20. Benefits? Connections Business Meaning @ctrappe TrappeDigital.com

21. How to get there? Decision time: Do you want to? Commit the time Decide what to share! Constant, relevant, new! “On Facebook much?” @ctrappe TrappeDigital.com

22. Things you share ● Brand voice ● Topics of expertise ● Fit into business goals

23. Tools Make it a habit Pick the right tools Go Measure what works and what doesn’t @ctrappe TrappeDigital.com

24. Be prepared: Everyone starts at 0

25. Exercise What do you stand for?

26. Exercise Why do you do what you do?

27. Exercise What’s your expertise?

28. Expertise What can you say about this?

29. Will you share? What do you stand for? Why do you do what you do? What’s your expertise? What can you say about this?

30.

31. Let’s discuss... Christoph Trappe @ctrappe TrappeDigital.com 319-804-9853 ctrappe@gmail.com