2. Agenda
• History of Business
• Vision, Mission, Values
• Location
• Business Operations:
– Cash & Carry
– Distribution
– Quality Meats
– La Cava de Oscar
– Supermercados El Criollazo
– Direct Store Delivery (DSD)
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3. History
• Frigorífico y Almacén del Turabo, Inc. was founded in 1974 as a grocery wholesaler.
• In 1982, Oscar Súper Cash & Carry opens its doors.
• In 1996, exporting to the Caribbean Islands began.
• In 2000, Quality Meats, Inc. commenced operations.
• In 2001, La Cava de Oscar opened its doors.
• In 2006, El Criollazo was launched as an innovative marketing program for small and medium-
sized grocery retailers.
• In 2010, Supermercados El Criollazo was incorporated and began operations.
• In 2012, Grocery Exporters is incorporated and export sales are reorganized.
• In 2013, the 1st Food and Trade Show is conducted with great acclaim.
• In 2014, we opened a new Direct Store Delivery (DSD) Division
• In 2015, the new solar panel system became operational
• Our warehouse is 80,000 square feet
• We have over 8,000 SKUs available in inventory
• We are full-line supplier in all the important categories for food and GM retailing and food service
• Our clients:
– Independent shops and supermarkets
– Convenience stores
– Bars, pubs, cafeterias, restaurants, street vendors
– Independent pharmacies
– Food Service Distributor
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4. Vision, Mission, Values
• Vision = To be the best full-line wholesaler in Puerto Rico and
the Caribbean
• Mission = Provide retailers the best variety of products, at
competitive prices, at the right time.
– Our two main taglines are:
» We don’t compete with the retailer
» More variety, better prices, better service, only at Oscar’s
• Values = Our values are: excellence in all that we do, with the
highest degree of respect, integrity, and service
towards our clients, our employees, our community,
our suppliers and our owners.
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8. Meat Processing Plant (USDA)
Manufacturing Tax Exemption from
Puerto Rico Government
Marketing & Promotional Program
for Small and Medium Grocery Stores
Our main business
Serving about 2,500 active commercial clients
Main Purchasing and Selling entity (80% of sales)
Nice little (profitable)
wine shop
Distribution
Business to
Puerto Rico
Corporate
Structure
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Distribution
Business to
Caribbean and
United States
Direct Sales & Distribution
(DSD) Division
9. General Manager
Operations
Cash & Carry
Front End
Grocery
Non-Food
Meat, Dairy,
Produce
La Cava de Oscar
Warehouse &
Distribution
Receiving
Shipping
Storage
Convenience
Store Direct Sales
Meat Processing
Plant
Purchasing &
Marketing
Supermercados El
Criollazo
Club Criollo
Sales &
Information
Systems
Information
Systems
Puerto Rico
Distribution
Caribbean Islands
Distribution
Merchandisers
Accounting &
Administration
AP
AR
HR
Head Cashier
Functional
Chart
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10. Market Environment
Frigorífico y
Almacén del
Turabo (OCC,
QM, GE)*
Competition
•Local Wholesalers
•Multinational
Clubs
•Local Retail Chains
Puerto Rico
Suppliers
•Importers
•Manufacturers
United Status
Suppliers
•Multinational
Corps
•Wholesalers
International
Suppliers
•Manufacturers
United States
Clients
•Retailers
Caribbean
Islands Clients
•Retailers
•Wholesalers
Puerto Rico
Clients
•Retailers
•Food Service
* OCC = Oscar Cash & Carry, QM = Quality Meats, GE = Grocery Exporters
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19. Distribution Puerto Rico
• Legacy sales routes throughout the Eastern
part of Puerto Rico
• Credit terms are Net 15 or Net 30
• Currently serve 113 clients, with 3 person
salesforce, 1 merchandiser, 3 support
personnel at office
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22. Grocery Exporters - Caribbean
• All clients are offered Cash & Carry prices and
conditions
• We help clients with their transportation
arrangements
• Currently serve 110 clients, with 1 traveling
salesperson and the 3 support personnel at office
• Credit terms are Pre-Paid
• Export Tax Concession by Puerto Rico
Government
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23. Grocery Exporters – United States
• Sales to independent grocery stores or chains
located near large ex-patriot Puerto Rico
population:
– Orlando, Florida
– Tampa, Florida
– Worcester, Massachusetts
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24. Direct Sales and Distribution (DSD)
• “Cash Vans”
• 9 salespersons
• 10 refrigerated 14 foot vans
• Sales are COD from what is available in the
van
• 600 clients
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26. Quality Meats
• USDA inspected Meat Processing Plant
• It’s main clients are:
– Oscar Cash & Carry
– Large Food Service Distributor in Puerto Rico
• Manufacturing Tax Concession by Puerto Rico
Government
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27. La Cava de Oscar
• Our only retail operation
• Over 750 wines
• One of the largest craft beer departments of
any retail store in Puerto Rico
• Wine tastings twice per month
• 6 wine circulars per year with special prices
• Almost 3,500 email mailing list
• 2,500 direct mail addresses
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29. Supermercados El Criollazo
• Chain store program for small and medium-sized independent
grocery stores.
• We serve as a “central office and warehouse” for our customers:
– Preparation of circular “flyer” every two weeks
– Supplier negotiations
– Distribution of marketing and promotional materials
– Publicity in major newspaper
– Store sign
– Pre-order and preparation of weekly supply orders
• There are 75 independent retail store operators that are
participating in the program with whom we have signed
agreements
• There are 9 major suppliers in Puerto Rico with whom we have
signed specific negotiations for the chain.
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32. Recent News
• Governmental:
– Exemption on charging sales tax in transactions with properly certified businesses
– Awarded Maritime Transportation Grant for Export Sales
• Business:
– Held 5th Food & Trade Show in September, 2015
– Surpassed 80 participants in Supermercados El Criollazo (20 order via web)
– Awarded grocery distribution contract to local wholly-owned small-format 52-store chain via
web-orders
– 7th consecutive year of Head Start program food distribution contract (New York Foundling)
– Founder, Oscar Rivera, awarded the 2013-2014 Puerto Rico Food Industry’s highest honor, the
Vicente Suárez Award
– Awarded Wholesaler of the Year by the Small Business Retailers Association (Centro Unido de
Detallistas) for 2014
– Purchased assets of convenience store distributor to launch Convenience Store Direct Sales
Division for convenience stores, gasoline stations, and pharmacies – December 2014
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33. Recent News
• Capital Improvements projects 2013-2015
– Installation of Big Ass Fans - COMPLETED
– Exterior Painting of Building (new colors) - COMPLETED
– Upgrade of Refrigeration System - COMPLETED
– Remodeling of Meat Processing plant (capacity increase) - COMPLETED
– Installation of New Cash Register Countertops - COMPLETED
– New high ceiling refrigerated and frozen sales and storage area
(substitute of basement operation) – COMPLETED
– Installation of Solar Panel System (decrease electricity bill by 45%) –
AWARDED GOVERNMENT INCENTIVE - COMPLETED
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34. Links to more information
• www.oscarcc.com
• www.elcriollazo.com
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Land area is 30,126.63 square meters (7.665 cuerdas)
Zoning is Commercial
Footprint is 74,600 square feet; total construction area is 85,100 square feet (building to land ratio is 19.5%)
Footing is reinforced concrete, columns and beams are concrete, exterior walls are precast concrete panels, plaster and paint, floor is reinforced concrete slab, roof is metal deck over steel joists and precast concrete panels; inside clearance is 27 feet
Original section – 1982; Expansion – 1986; Expansion – 2005
Meat processing plant (USDA approved) is 2,500 sq. ft.
Administrative Offices in 2nd floor Mezzanine is 3,500 sq. ft.
Wine Store is 3,500 sq. ft. on two floors
Loading dock (covered) is 160 feet by 16 feet wide capacity 14 trucks
Loading dock (uncovered) is 120 feet by 20 feet capacity 11 trucks
Shipping area is over 11,000 sq. ft. with capacity 6 trucks
Two power generators (450kW Caterpillar & 600kW Caterpillar) and four diesel tanks totaling 3,300 gallons; one electrical substation
Two above ground 640 gallon water tanks with electrical pumps; one 525 foot water well rated at 25-30 gallons per minute