The document discusses various aspects of social media including defining social networks and their goals, popular social networks and their user statistics, using hashtags and retweeting on Twitter, searching for content using tools like Google alerts and search, podcasting and livecasting, cloud storage, search engine optimization techniques, and developing a social media strategy including analyzing demographics.

1. #UCREXT
Cheryl Lawson

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What is Social Media
Say hello to Networking
Everyone is a Publisher
A Picture is Worth a Thousand Words
RSS
Mobile Strategy
Strategy: Five step Strategy

4. Word of Mouth at
the Speed of Light

6. THE GREATEST CUSTOMER SERVICE STORY EVER
TOLD, STARRING MORTON'S STEAKHOUSE

12. • A social network, trusted network, virtual
community, e-community, or online
community is a group of people who interact
through online networks, blogs, comments,
sharing, checking in, reviews, and who use
text, audio, photographs, and video for social,
professional, and educational purposes.
• The social network’s goal is to build trust in a
given.

13. • Facebook - RenRen
• Twitter
- Weibo
• Linked In
- Xing
• Foursquare - WeChat
• Flickr - Pinterest - Instagram
• YouTube
- Vine

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Facebook.com/Facebook
819 million monthly active users who used
Facebook mobile products as of June 30, 2013.
699 million daily active users on average in June
2013.
Approximately 80% of daily active users are
outside the U.S. and Canada.
1.15 billion monthly active users as of June
2013.

19. • LinkedIn operates the world’s largest professional
network on the Internet with more than 238
million members in over 200 countries and
territories.
• Professionals are signing up to join LinkedIn at a
rate of more than two new members per second.
• There are over 30 million students and recent
college graduates on LinkedIn. They are LinkedIn's
fastest-growing demographic.

21. http://www.linkedin.com/in/cheryllawson

23. An information network
• Twitter is a real-time information network
that connects you to the latest stories, ideas,
opinions and news about what you
find interesting.
• Simply find the accounts you find most
compelling and follow the conversations.

24. • Mention Once you've signed up and chosen a Twitter
username, you and others can mention an account in your
Tweets by preceding it with the @ symbol, eg: "Glad your
shipment arrived @janesmith!“
• Retweet When you see a Tweet by another user that you
want to share, click Retweet below it to forward it to your
followers instantly.
• Message f you want to privately Tweet to a particular user
who's already following you, start your Tweet
with DM or D to direct-message them, eg: "DM
@joesmith234 what is your order number?"

25. • Hashtag Users often prepend # to words in
their Tweets to categorize them for others eg:
"Check out our new products for the Fall
http://t.co/link2 #fallsale"
• Think of hashtags as the theme of your Tweet.
• Users can then click on a hashtag to see other
similarly-themed tweets and find yours in
search.

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Google alerts
Facebook.com/srch.php
Hootsuite
Search.twitter.com
Youtube search
Tweetchat.com

40. Remember you can always hit reply to write
back to me directly, and if you feel like
sharing the
contents of this letter, the tiniest little bite of it
is posted up on Owner Magazine right here.
And if you really
really really REALLY liked this and found it
useful, please tweet it out!
And thank you! I’m glad you’re here.
--Chris...

54. Google Images

60. Live-casting Livestream.com

62. Podcasting Spreaker

66. Leaders
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Challenge the status quo
Build a culture
Curiosity
Connect ppl to one another
Commit
Create a movement!

67. RSS
Really Simple Syndication

68. A way to feed your web pages, blogs, audio, video, photographs
automatically to people who subscribe to your feeds.

69. Are Small Icons found on nearly all
blogs, websites, news sites, sports sites …

70. The Cloud

72. VS

73. • Techniques by which you optimize your web pages,
photos, and even videos to maximize search engine
rankings.
• When people are conducting an online search for the
type of product or service you provide, they will use
their favorite search engine. Type in one or two
words.

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Expense/Conversion (ROI)
Internal or External?
Analyze Your Demographics
Identify Your Demographic Groups
– How Many Groups are there and what are they?
• Who Are You?
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What is the description for each demographic group
What is your style for each
What is your persona
What is your Frequency
What is your call to action

83. • Blogs
• Microblogging
(Twitter, Weibo)
• Social Networks