How to get the most out of LinkedIn 3-Essentials of Personal Branding How to create a digital footprint for yourself? How do you make your profile effective? Why treat LinkedIn as a search engine? How do you get an ALL STAR Rating? How do position yourself to both get found and get recommended?

1. SOCIAL
MEDIA FOR
JOB SEARCH
CHRIS TELLING
CHIEF MARKETING TECHNOLOGIST
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2. GOALS TODAY -
(WILL SHARE THESE SLIDES AFTERWARDS)
• 3-Essentials of Personal Branding
• How to create a digital footprint for yourself?
• How to get the most out of LinkedIn
• How do you make your profile effective?
• Why treat LinkedIn as a search engine?
• How do you get an ALL STAR Rating?
• How do position yourself to both get found and get
recommended?
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3. May 22nd, 2014
Customer Loyalty
In A Digital World
www.cincinnatiama.org
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5. SOCIAL NETWORKING
Chris,
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7. SOCIAL NETWORKING
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8. CREATE YOUR DIGITAL
FOOTPRINT
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9. CREATE YOUR DIGITAL
FOOTPRINT
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10. FOCUS ON YOUR SKILL
NOT AGE
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11. FOCUS
ON YOUR
SKILL
NOT AGE
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12. FOCUS ON YOUR SKILL
NOT AGE
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13. SOCIAL MEDIA FOR JOB SEARCH
84% employers use social media for recruitment
90% of them use social networks to screen a candidate
69% have rejected candidates based on their findings
LinkedIn, Twitter, and Facebook are widely used tools
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14. WHY DO RECRUITERS & HIRING
MANAGERS USE SOCIAL MEDIA?
Save time and cost
Fact checking
Uncover inconsistencies, resume fluff
Discover passive talent
Culture fit
Recommendations
Can I trust this candidate?
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15. HUMAN PSYCHOLOGY
Concept of “Mere Exposure Effect”
psychological phenomenon by which people tend to develop a
preference for things merely because they are familiar with them
KNOW, LIKE, TRUST
Use social media as your personal brand advocate
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16. FUNDAMENTALS…
What type of job are you looking for?
What’s your area of expertise?
Which industry/s?
What’s my target location?
What are my target companies?
Who are my industry influencers?
Ask these fundamental questions BEFORE you start your social media
journey
Align your social media goals with your networking strategy
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17. PERSONAL BRANDING…
Show your passion
Show your personality
Value proposition
Top of mind association, keywords
Your physical appearance
Make a brand statement, create a brand that’s uniquely YOU
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18. PERSONAL BRANDING…
Things to avoid saying in social media
Expressing strong opinions
Controversial Matters
Religious Beliefs
Negative Comments
Party Pictures
Anything that is not appropriate in a work environment, is also not
appropriate in social media
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24. SOCIAL MEDIA FOR JOB SEARCH
Get found, get noticed
Networking/build connections
Be informed, follow/like companies
Research the profile of recruiters/ hiring manager
Develop visibility in your community
Start a conversation
Social media is not a magic bullet to get a job but it can give you a
competitive advantage
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25. BE CONSISTENT WITH YOUR
STORY
About me section
Business cards
Email signature
Job portals
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26. BE VISUAL
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27. SOCIAL MEDIA IS ABOUT
SHARING
Social and personal personas converge
Be helpful, be eager to share your knowledge
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29. SOCIAL NETWORKING
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30. CONTENT MATRIX
What type of content should I post?
Marketing/ Skills Management/
Entrepreneurship
Passion
LinkedIn 70% 20% 10%
Twitter 50% 30% 20%
Facebook 20% 20% 60%
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31. CREATE YOUR DIGITAL
FOOTPRINT
LinkedIn
FaceBook
Twitter
Google Plus
Blog
Indeed Resume
About.me
Meet Up Groups
YouTube Videos
Commenting on blog posts
SEO Basics
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32. PERSONAL BRANDING USING
SOCIAL MEDIA IS A JOURNEY,
NOT A DESTINATION
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33. LINKEDIN EFFECTIVENESS
Linkedin as a search engine
Prime space, heat maps, eye tracking
Measure Results. Are recruiters contacting me?
ALL-STAR Rating
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35. LINKEDIN EFFECTIVENESS
Place Keywords at the right places:
Headline, Summary, Job Titles, Skills, Education,
Publications, Links and Samples
Customize URLs: Use your profile name
Summary & Specialties
List your skills & expertise
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36. BUILDING AN EFFECTIVE
PROFILE ON LINKEDIN
• Profile photos (Physical appearance)
• Reverse Engineering
• Search for others’ profiles using your top keywords
• Don’t show irrelevant assignments
• Skills versus chronological order to cover gaps
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37. BUILDING AN EFFECTIVE
PROFILE ON LINKEDIN
Get training, update skills
Undertake pro bono assignments/internships
Be strategic in choosing your volunteering assignments
Highlight your strengths
Don’t go for perfection
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38. ALL STAR PROFILE
Complete your profile
Skills, Prime Space, Photos
Get at least 3 recommendations
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39. LINKEDIN EFFECTIVENESS
Keep measuring make changes and see what
works
“Looking” – “Job Seeking”
Showing personality on LinkedIn
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40. MAKING CONNECTIONS
Being active on LinkedIn means:
• Posting articles, participating in groups, commenting on status
updates, congratulating, and most importantly, connecting
• Updating, endorsing, getting endorsements, getting and giving
recommendations
• Following companies/brands, influencers, commenting on their
blog articles and their status updates
Networking:
• Include a personal message
• Join groups
• Paid membership: INMAILS
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41. LINKEDIN CONNECT
MESSAGE
Personalization
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42. LINKEDIN CONNECT
MESSAGE
Personalization
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43. LINKEDIN INTRODUCTION
Personalization
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44. LINKEDIN INTRODUCTION
Personalization
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45. THE ULTIMATE LINKEDIN
POWER USER SECRET
You can reach almost ANYONE on LinkedIn without paying for
inMail or having any 2nd or 3rd connection to them...
How?
GROUPS!
But it is hidden and takes a few steps....
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49. EMAIL - PROFESSIONAL
Please don’t use:
@aol.com, @fuse.net, @cinci.rr.com, @hotmail.com,
@yahoo.com
NEVER use
sexybaby721@anything.com
DO USE (and get) if you can something easy to remember:
firstname.lastname@gmail.com (chris.telling@gmail.com)
@outlook.com
@icloud.com
Or for $12/year get your own - I have chris@graphicvillage.net
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