King’s Candy Crush Saga
Caleb Yoon

What is it?
Basic Match-3 game
Hundreds of levels
Limited lives

Supported Devices and Prices
iOS
Android
Facebook application
Free on all applications

So what?
Most popular app on Facebook
Top grossing app on iOS and Android
King – Fastest Growing UK Company
Media Momentum Digital Awards
Best Social Game - International Mobile Gaming Award

Wait… I thought the app was free?
Incorporating in game purchases
Lives, Charms, Moves, Boosters

Show me the money!
Estimated at $1-3 Million/day
Sales to top $1 billion
Received >$47 Million from investors
IPO to value business 5-7 billion

Secret Sauce
Addicting game play
Updates regularly with new levels
Facebook Integration
Technically Free

Competition
Anyone can compete in this market

My Prediction
Going public
Not entirely repetitive
like other huge hits
It never ends

My Prediction
Going public
Not entirely repetitive
like other huge hits
It never ends