1. King’s Candy Crush Saga
Caleb Yoon

2. What is it?
Basic Match-3 game
Hundreds of levels
Limited lives

3. Supported Devices and Prices
iOS
Android
Facebook application
Free on all applications

4. So what?
Most popular app on Facebook
Top grossing app on iOS and Android
King – Fastest Growing UK Company
Media Momentum Digital Awards
Best Social Game - International Mobile Gaming Award

5. Wait… I thought the app was free?
Incorporating in game purchases
Lives, Charms, Moves, Boosters

6. Show me the money!
Estimated at $1-3 Million/day
Sales to top $1 billion
Received >$47 Million from investors
IPO to value business 5-7 billion

7. Secret Sauce
Addicting game play
Updates regularly with new levels
Facebook Integration
Technically Free

8. Competition
Anyone can compete in this market

9. My Prediction
Going public
Not entirely repetitive
like other huge hits
It never ends

10. My Prediction
Going public
Not entirely repetitive
like other huge hits
It never ends