Prepared and presented as an employee development session, September 2011, to introduce Twitter as a tool for professional development.

1. MGCCC Employee Development September 2011 Twitter as a professional development tool cynthia wetzel licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

2. Social Networking is BIG http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx

3. 93% of social media users believe every company should have a social media presence http://www.businessesgrow.com/2009/07/17/social-media-in-numbers-too-big-to-ignore/

5. A form of text messaging; also called micro-blogging

6. Supporting 17 languages, it is used around the world

7. 100 million “active users” in just five years

8. More than half are daily users

9. 60% of users have joined in the last year (Pew 2011)

10. 40% of users only follow and do not tweethttp://blog.twitter.com/2011/09/one-hundred-million-voices.html

12. Limited to 140 characters including sender’s ID

13. Can be a reply, a retweet, or a direct message

14. Can include hashtag(s), link(s), or @mentions (“at mentions”)

16. Allows one to see a person’s “tweets” even if protected

18. Provides a means to follow topics, events, discussion

19. Often used as commentary: #couldbeworse, #soclever

21. Method to further distribute information

23. Newest messages are first“…research strongly suggests that two-thirds […] of Twitter users are really just using the service as a human-powered information distribution and filtering service”

25. May be hashtags or not “…research strongly suggests that two-thirds […] of Twitter users are really just using the service as a human-powered information distribution and filtering service”

27. A blog

29. 200 million accounts

30. Individuals—real & imaginary– professionals, politicians, artists

31. Businesses, corporations, non-profit organizations, governments

33. http://twitter.com/search or http://twitter.com/#!/search-home

34. http://twitter.com/#!/search-advanced

36. a Twitter user’s homepage

41. In this selection of Tweeters are librarians, libraries, authors, professors, illustrators, education & technology websites, book resources, professional organizations, conference streams, and… a “spiritual advisor.”

42. Creating your Twitter ID

43. http://twitter.com

44. Full Name Email Password Username Each of these items can be  changed in either the Account or Profile settings

45. The Fine Art of Tweeting Be concise. If you use all 140 characters, there’s no room for someone to retweet with their own comment Modifying your Tweets Use “MT” instead of “RT” if you edit the original tweet Links in your Tweets Use a link shortener, like bit.ly – which will also let you track traffic from your posted link Media in your Tweets Use a third-party service, like twitpic

46. Information Overload! Evaluate & Weed GOAL: highest yield for least investment minimize frustration maximize enjoyment

48. migrate from the middle-man

49. shelve the self-promoters

51. I recently found these interesting titles, too. They aren’t in the Library collections, but they’re in mine—or soon will be.

52. Another One, Just for Fun

53. HIGHLY 7 Things You Should Know About Twitter http://net.educause.edu/ir/library/pdf/ELI7027.pdf Academics & Colleges Split their Personalities http://chronicle.com/article/College-20-Academics-and/127936/ Twittering, not Frittering: Professional Development in 140 Charactershttp://www.edutopia.org/twitter-professional-development-technology-microblogging Twitter as a Personal Information Network http://whatsnewintheworld.net/2010/01/twitter-as-a-pln/comment-page-1/#comment-1599 100 Serious Twitter Tips for Academics http://www.bestcollegesonline.com/blog/2009/07/21/100-serious-twitter-tips-for-academics/ 50 Ways to use Twitter in the Classroom http://www.onlinecolleges.net/2009/06/08/50-ways-to-use-twitter-in-the-college-classroom/ RecommendedReading

54. Additional Reading http://librarianbyday.net/2010/10/15/10-ways-twitter-will-make-you-a-better-employee-better-at-your-job-and-benefit-your-library/ http://web20teach.blogspot.com/2007/08/twitter-tweets-for-higher-education.html An Educator’s Guide to Twitter http://www.livebinders.com/play/play/34291 My 13 Golden Rules of Twitter http://www.cnbc.com/id/40853842 http://twitterin10.com http://blogs.hbr.org/cs/2011/06/what_the_heck_are_we_doing_on.html http://mpbreflections.blogspot.com/2011/06/participation-yields-innovation-success.html http://www.businessesgrow.com/2009/08/29/why-i-block-on-twitter/ http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html

55. Resources http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx http://www.businessesgrow.com/2009/07/17/social-media-in-numbers-too-big-to-ignore/ http://blog.twitter.com/2011/09/one-hundred-million-voices.html http://www.pewinternet.org/Reports/2011/Twitter-Update-2011.aspx http://www.business.com/info/engaging-small-business-through-social-mediavia http://www.businessesgrow.com/2009/12/10/small-business-owners-struggle-with-twitter/ http://www.alchemyofchange.net/twitter-is-not-a-social-network/ http://www.sysomos.com/insidetwitter/ http://tannervision.blogspot.com/2009/10/twitteracy-twitter-as-professional.html

56. Thank you for attending! cynthia.wetzel@mgccc.edu@Pklibrarianslideshare.com/cswetzel