A presentation about navigating the current social media scene, circa 2013. This presentation deeply utilizes data from an infographic presented in this blog post. http://socialbarrel.com/how-brands-can-choose-the-right-social-media-platforms-for-their-goals-infographic/52084/

1. LinkedInstatwitbooktrest
Navigating the Social Seas

2. Why we are here today
• Social Media Dos
and Don’ts
– Always post an
image
– Talk “with” not
only “at” your audience
– Be human
• Add value to the conversation
• Develop a Social Media Strategy

3. Justify My Existence
• Christopher Spencer, 15 years in the communication
game: Print, online, analytics
• Former newspaper reporter for the Arkansas
Democrat-Gazette (1999 – 2004), Morning News of
Northwest Arkansas (2005 – 2009), El Dorado News
Times (1998 – 1999)
• Founded Ozarks Unbound (2009 – 2011) and
WordCamp Fayetteville (Fourth year this weekend)
• Work currently as a digital media strategist for the
University of Arkansas (2011+). Taught digital
journalism class last semester

4. Develop a social media strategy
• Know your message
– Does what I say contribute value to the
conversation?
• Know your audience
– What does my audience want?
• Know your channel
– Is this the right channel for your message?
• Know your success
– Measure your performance and monetize it.

5. Know your channel
Source: Social Barrel

6. Know your channel
Source: Social Barrel

7. Know your channel
Source: Social Barrel

8. Know your channel
Source: Social Barrel

9. Know your channel (Shorthand
version)
• Facebook: The new Yellow Pages for businesses
• Twitter: The place for quick-hit engagement
• Instagram: Feeds Facebook and Twitter with
visuals
• LinkedIn: For your professional set
• Reddit: A community that rewards thoughtful
discussion
• Pinterest: A place to show images

10. Know your success
• Choose a Key Performance Indicator (KPI) and set
goals based on it
– I’ll have a 200 followers on Twitter in two months; I’ll
generate 1000 like in three months
• Look at types of data available and begin to
create a strategy from that data
– Facebook has insights, websites have Google
Analytics. All sites have some statistics
• Determine the monetary value of your activity
– What’s a conversion for you? Aka, what’s meeting
your goal.

11. Add value to the conversation
• Say the right thing
• … to the right people
• … in the right place
• … and read their reaction