Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Linked instatwitbooktrest navigating the social seas 

A presentation about navigating the current social media scene, circa 2013. This presentation deeply utilizes data from an infographic presented in this blog post. http://socialbarrel.com/how-brands-can-choose-the-right-social-media-platforms-for-their-goals-infographic/52084/

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Linked instatwitbooktrest navigating the social seas 

  1. 1. LinkedInstatwitbooktrest Navigating the Social Seas
  2. 2. Why we are here today • Social Media Dos and Don’ts – Always post an image – Talk “with” not only “at” your audience – Be human • Add value to the conversation • Develop a Social Media Strategy
  3. 3. Justify My Existence • Christopher Spencer, 15 years in the communication game: Print, online, analytics • Former newspaper reporter for the Arkansas Democrat-Gazette (1999 – 2004), Morning News of Northwest Arkansas (2005 – 2009), El Dorado News Times (1998 – 1999) • Founded Ozarks Unbound (2009 – 2011) and WordCamp Fayetteville (Fourth year this weekend) • Work currently as a digital media strategist for the University of Arkansas (2011+). Taught digital journalism class last semester
  4. 4. Develop a social media strategy • Know your message – Does what I say contribute value to the conversation? • Know your audience – What does my audience want? • Know your channel – Is this the right channel for your message? • Know your success – Measure your performance and monetize it.
  5. 5. Know your channel Source: Social Barrel
  6. 6. Know your channel Source: Social Barrel
  7. 7. Know your channel Source: Social Barrel
  8. 8. Know your channel Source: Social Barrel
  9. 9. Know your channel (Shorthand version) • Facebook: The new Yellow Pages for businesses • Twitter: The place for quick-hit engagement • Instagram: Feeds Facebook and Twitter with visuals • LinkedIn: For your professional set • Reddit: A community that rewards thoughtful discussion • Pinterest: A place to show images
  10. 10. Know your success • Choose a Key Performance Indicator (KPI) and set goals based on it – I’ll have a 200 followers on Twitter in two months; I’ll generate 1000 like in three months • Look at types of data available and begin to create a strategy from that data – Facebook has insights, websites have Google Analytics. All sites have some statistics • Determine the monetary value of your activity – What’s a conversion for you? Aka, what’s meeting your goal.
  11. 11. Add value to the conversation • Say the right thing • … to the right people • … in the right place • … and read their reaction

×