1. SOCIAL MEDIA PRESENTATION FACEBOOK FOR NON-PROFITS CAROL SPACH AUGUST 2, 2010

2. Benefits of Facebook 2 Easily interacts with other social media tools, like Twitter, blogs, Flickr, YouTube and others. Gives organizations a venue to quickly broadcast a message to a large list. Organizations can advertise events easily, efficiently and for “Free” Over 75 million people are supporters of non-profits on Facebook.

3. Best PracticesBe Personal Use first person voice vs. third person to show supporters you are active. Share information directly to educate supporters about new or past issues and programs. ASPCA Encourage supporters to post feedback. Share updates related to the impact of your organization. American Red Cross Don’t only focus on fundraising. 3

4. Best PracticesCreate Content Worth Sharing Create content that’s Facebook-specific. Encourage supporters to take photos/videos from your events and upload to your page. (RED) Upload “behind the scenes photos” or “inspiring videos” from your organization. High Hopes Therapeutic Riding Inc. Publish insightful and interesting information in status updates. 4

5. Best PracticesCreate Conversations Poll supporters on Facebook with a question occasionally in your status update. Show you’re listening by making comments to supporter posts. View negative comments as an opportunity to start a dialogue and convert new supporters. Talk back - building a community on Facebook requires conversation. LIVESTRONG 5

6. Promotion on Facebook Promote events – post details on profile page or under “Events” tab so people can RSVP. Love Lane Special Needs Riding Program Promote your blog or newsletter – either on profile page or import your external blog. World Wildlife Fund Use Causes to tell friends about causes and ask for a donation. Windrush Farm Therapeutic Equitation Inc. 6

7. Common Mistakes Made on Facebook Not understanding the value of community building. If you are not getting “Likes” or “Comments” reevaluate your content. Not knowing how to use “Apps” on Facebook page. Susan G. Komen for the Cure Posting too many status updates. May cause supporters to “Hide” your posts. Not establishing objectives/goals for using Facebook then not measuring results. Measure Everything 7

8. Sources Facebook Best Practice Non-Profits (http://www.box.net/shared/tgft7ujmsp) TechSoup.org(http://www.techsoup.org/community/facebook/index.cfm) INSIDE FACEBOOK 10 Tips for Non-Profits on Facebook Feb 12, 2010 Sara InésCalderón http://www.insidefacebook.com/2010/02/12/10-tips-for-non-profits-on-facebook/ WILD APRICOT BLOG - A beginner's guide to Facebook for non-profits http://www.wildapricot.com/blogs/newsblog/archive/2007/05/23/put-your-non-profit-on-facebook.aspx Non-Profit Tech 2.0: A Social Media Guide for Non-Profits (http://nonprofitorgs.wordpress.com/2009/09/01/five-most-common-mistakes-made-by-nonprofit-admins-on-facebook/) Truthy PR (http://www.truthypr.com/2010/04/measure-social-media-nonprofit-facebook-page-analytics.html) 8

9. Personal Learning Network https://twitter.com/kanter https://twitter.com/Network4Good http://twitter.com/nonprofitorgs http://beth.typepad.com/beths_blog/ http://www.nonprofitmarketingblog.com/ 9