1) Applix is a mobile solutions company founded in 2010 that provides services and develops software platforms for apps, enterprises, and digital publishing. 2) It is divided into specialized business units focused on areas like digital transformation, education, gamification, and digital publishing. 3) Applix offers proprietary technologies like GrapeLit for digital signage, Fairplay for gamification, Mycromags for personalized news aggregation, and Bubble Viewer for 3D maps.

1. 1
1
Mobile solutions for
your business.
More value to your ideas.
Corporate Presentation 2017
MOBILE FORWARD

2. 2
2
ABOUT US
Founded in 2010, Applix is a company focused on
mobile solutions for brands, publishers and
institutions willing to create their own digital
presence in an innovative and relevant way.
Mobile Forward

3. 3
3
It plans and develops
so"ware platforms offering
end user and enterprise
solutions for the Apps
market. It provides services,
solutions and R&D for the
Group.
ORGANISATION
Applix is divided into specialised business units
with an innovative approach
Dedicated to the
enhancement of content,
Applix Digital Publishing
designs and develops
services and solutions to
support companies and
publishers in facing the
digital and mobile world.
Applix Education looks for
new paradigms and ways to
provide technology at the
service of teaching and
learning through advanced
solutions, contents and
tools.
Specialising in the digital
branded entertainment,
Melazeta enhances digital
contents through
gamification, edutainment
and advertainment
solutions.
Applix’ business unit that
support companies in the
digital transformation of
their products and services
offering professional
solutions through the
platform Appdoit.
Business Unit
It takes up any challenge
creating custom-made
applications, m-sites,
games and mobile projects,
also integrating immersive
VR experiences . It has
already received several
international awards.

4. 4
EXECUTIVES & BU DIRECTORS
Claudio Somazzi
Founder and CEO
Marco Cirilli
Founder and CMTO
Raffaele Dapiaggi
CFO
Salvatore Carta
BU Managing Director
Emanuele Putignano
BU Managing Director
Lara Oliveti
BU Managing Director

5. 5
MANAGEMENT & ADVISORS
Jean-Claude Dubuis
Business & Program Director
Federico Vittadello
Strategy & Business Developer
Giuseppe Farina
Art Director
Michela Barbieri
R&D Office
Marcella Albiero
General Manager
Paolo Giovine
Senior Advisor
Luciano Martucci
Senior Advisor

6. 6
6
February 2010
Applix birth
February 2012
Opening of Shanghai office
January 2012
Xorovo acquisition
November 2011
Financial round of €3 million
July 2011
Mycromags launch
February 2011
Viewerplus launch
December 2010
Appdoit launch
June 2014
Atex partnership
March 2015
Opening of Buenos Aires office
December 2014
bSmart acquisition (today Applix Education)
December 2015
Melazeta acquisition
MILESTONES
September 2017
Launch of Applix Education’s B2B offer
January 2017
New Appdoit launch

7. 7
7
From concept to delivery.
Applix’ main characteristic is its ability to manage all the different steps in
the creation of digital projects, with particular reference to those projects
which need a specific expertise in Customer Interaction.
Development, tech integration, front-end and prototyping are totally
followed by our team using existing technologies or inventing new ones.
WHY APPLIX?
+80 sector experts! A vertical company
focused on mobile!
Proprietary solutions!
Fast Prototyping!Managing all the
process!
Full management of
complex projects!

8. 8
8
WHAT WE DO
Digital Transformation
Education
Gamification
Digital Publishing
Special Projects

9. 9
9
WHAT WE DO
Digital
Transformation
Applix offers
professional
services for
companies’
digital
transformation.
In all industries, companies
are moving in a more and
more competitive
environment and they need
to connect their services
directly with their end
customers.
Applix supports them
through the proprietary
platform Appdoit.

10. 10
10
Applix’ business unit that support companies in
the digital transformation of their products and
services through the proprietary platform
Appdoit.
Appdoit has been conceived to be a middleware
platform for IT departments and, at the same
time, a useful tool for marketing offices.
It has been thought for companies interested in
creating in series, scalable and multi-channel
solutions in order to expand their services in a
simple and effective way.
For further information visit the website: www.applixgroup.com
DIGITAL TRANSFORMATION

11. 11
11
Applix develops
and promotes
digital solutions
for schools and
vocational
training.
We accompany professionals,
students and teachers in
educational paths through
innovative products
specifically studied for
modern schools and
companies.
Applix promotes the
evolution of training activities
contributing to the digital
transition of the education
industry.
WHAT WE DO
Education

12. 12
12
Applix’ business unit dedicated to the world of
Education and e-learning, an interpreter of
sustainable digital innovation for schools and
companies.
The deep knowledge and understanding of
teachers, students and professionals’ needs allow
Applix Education to search for new paradigms
and ways to provide technology at the service of
teaching and learning through advanced
solutions, contents and tools.
For further information visit the website:
www.applixeducation.com
EDUCATION

13. 13
13
WHAT WE DO
Gamification
Applix enhances
digital content
through
gamification,
edutainment and
advertainment.
We apply typical video games
dynamics in no playful
contexts.
A gamification project
provides targets to be
achieved, levels to be
completed, make the user
compete with others, share
his successes and earn
rewards.

14. 14
14
GAMIFICATION
Our business unit focused on the digital branded
entertainment.
It enhances digital contents through
gamification, edutainment and advertainment
solutions.
Melazeta exploits new media to promote, in a
multi-channel and interactive way, the client’s
brand, aiming to create stable relationships with
users and increase loyalty.
It has created Fairplay, a framework that enable
gamification mechanics and allows to optimize
the content strategy in order to motivate and
retain users.
For further information visit the website: www.melazeta.com

15. 15
15
Applix changes
publishing
products into
digital experiences.
We support publishers and
companies in turning their
business into digital.
From converting paper-based
versions into interactive editions
to creating web and mobile
projects, our proprietary
solutions allow to manage and
distribute publishing products
and content in a fluid and
innovative way, monitoring all
readers’ and customers’
activities.
WHAT WE DO
Digital
Publishing

16. 16
16
DIGITAL PUBLISHING
Our business unit entirely focused on designing
and developing services and solutions that
enable to enhance our clients’ content and
publishing products for the digital and mobile
world.
Applix Digital Publishing supports not only
traditional publishers, by ensuring that their
readers live a consistent user experience across
multiple channels, but also all the companies
that want to build a digital strategy from their
publications and create new business
opportunities.
For further information visit the website: www.applixgroup.com

17. 17
17
WHAT WE DO
Special
Projects
Applix offers
tailor-made
solutions for the
needs of each
client.
We make our experience, our
technologies and our
innovation skills available to
turn any project into a
customised mobile product.
Applix always devotes its
resources to the research for
and the development of
solutions that meet the
evolution of the any industry.

18. 18
18
SPECIAL PROJECTS
Applix’ main characteristic is its ability to manage
all the different steps in the creation of digital
projects.
Starting from technological and business
assessments we identify areas and methods of
intervention by offering complete packages of
services needed to expand sales and revenue
channels of our clients.
Strategy consulting, App development, m-sites,
gaming, integration of immersive experiences and
virtual reality, Proximity Marketing technologies.
For further information visit the website:
www.applixgroup.com

19. 19
19
ADD-ON SOLUTIONS
Our
technologies
Applix offers
proprietary add-on
technologies.
We have developed
technologies that can be
embedded into our solutions
and our clients’ products.
We create unique and engaging
mobile experiences providing
all the necessary tools to set
effective and successful digital
strategies.

20. 20
20
OUR TECHNOLOGIES
GrapeLit
An interactive world
around you
Applix’ solution specialising in Digital
Signage, IOT and Proximity
Engagement projects.
It transforms defined areas and
environments (such as shop windows)
and everyday tools into smart objects
to interact with via mobile devices.
Leveraging proprietary hardware and
so"ware, every environment and
physical object becomes interactive
and can be “handled” by the user.

21. 21
21
OUR TECHNOLOGIES
Fairplay
Gamification environment
It’s the ecosystem through which we
make possible our special initiatives
thanks to a robust technology
framework and a know-how of many
years employed for content creation.
The framework enables the use of
gamification mechanics also for other
channels and allows to optimize the
content strategy in order to motivate
and retain them, filling their need for
gratification.
This way loyalty can be achieved
through physical prizes, social
rewarding and badge, visibility.

22. 22
22
OUR TECHNOLOGIES
Mycromags
Personalised
white label
news aggregator
Mycromags is a proprietary
platform that operates as a news
aggregator and records users
preferences according to what
they read and search on national
and international web sources.
In this way users become
publishers and readers at the
same time, choosing the news in
order to create their own
customised stream with real-time
updates.

23. 23
23
OUR TECHNOLOGIES
Bubble Viewer
Dive into reality
The proprietary technology by
Applix which enables users to
plunge into detailed 3D
reconstructions of maps and
places.
A realistic and engaging
experience for smartphone and
tablet, showing unlimited digital
worlds: users only need to move
with their device to have a 360-
degree vision of the reconstructed
environment and interact with it.

24. 24
24
OUR TECHNOLOGIES
APP-BI
Know your readers
APP-BI is a business intelligence tool
that enables to select targeted KPIs
and set effective marketing strategies.
A unique suite based on a proprietary
analytics solution totally dedicated to
mobile digital publishing and that also
provides features for user profiling and
direct marketing, all in one integrated
platform.
For further information visit the website:
www.app-bi.com
App-BI è u prodotto sviluppato da Applix Xorovo,
Società di Applix Group.

25. 25
25
PARTNER
OUR MAIN CLIENTS

26. 26
26
Marco Cirilli
Founder and CMTO
marco.cirilli@applixgroup.com
MOBILE FORWARD
www.applixgroup.com
info@applixgroup.com
EUROPE
Milano
Applix
Centro Direzionale Magnolie,
Via Milano 37/c, 20064, Gorgonzola (MI)
Applix Education
via Pergolesi 11
20811 Cesano Maderno (MB)
Modena
Melazeta
Via Tacito 55
41123, Modena
Cagliari
Applix
Via Stanislao Caboni 3
09125, Cagliari
Applix Xorovo
Centro Direzionale Pittarello,
Ex. S.S. 131, 09028, Sestu (CA)
AMERICA
Buenos Aires
Applix
Defensa 1217
Piso 1, Depart. B
C1143AAA, Buenos Aires
ASIA & PACIFIC
Shanghai
Applix
Jin Hang Tower
Room 1007, Wan Hang Du Road 83,
Shanghai
Claudio Somazzi
Founder and CEO
claudio.somazzi@applixgroup.com