How using Return on Marketing Investment (ROMI or MROI) and ROMI calculators can be used to evaluate your past campaign success and make predictions about future campaigns.

1. • Session recording will
be available after the
presentation.
• ROMI calculators are
available for download.
• Slides will be available
on SlideShare.
• Q&A to follow.
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• Please type your
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2. Return on Marketing Investment
(calculators)
Presenter:
Cyndie Shaffstall, founder,
Spider Trainers

3. WHAT IS YOUR ROMI?
How using Return on Marketing Investment (ROMI)
and calculators can be used to evaluate your
campaign success.

4. The value of
Return on Marketing Investment
— or ROMI —
is in its simplicity.
— Wikipedia
MROI or ROMI

5.  In most cases, a simple determination of
revenue per dollar spent
for each marketing activity
can be sufficient to help make important
decisions to improve the entire marketing
mix.
ROMI (or MROI)

6.  Many people define marketing as the
spenders and sales as the earners.
 It’s no wonder marketing and sales are
often at odds.
Sales vs. marketing

7. The closers (sales and CSRs) are in a better
position to recognize a specific customer
need — the company can meet — and help
us marketers craft a marketing strategy to
solve the problem.
Bottom-up marketing

8. Closers believe marketing sends leads that
have not been properly qualified.

9. When closers are involved,
they are much more likely to provide
the type of follow-up they know
from experience is needed to
close the sale.

10.  ROMI calculators help sales and
marketing better understand the marketing
and lead-qualification processes.
 Marketing — with help from sales — can
develop targeted campaigns and thus
deliver more-qualified leads who go on to
become customers.
Better understandings

11. http://www.spidertrainers.com/revenue-attributable-marketing-
calculators/
 Online ROMI Calculator
Demo

12. [DEMO]
[http://www.spidertrainers.com/spider-resources/MROI-calculators.zip]
Estimate campaign projections
based upon past performance.
Demo

13. Email automation can be critical to achieving
a positive ROMI:
 Enables more efficient use of your resources
 Automation reduces overhead
 Enables easy A/B and multivariate testing
 Provides analytics to show success/failure
 Provides historical data for year-to-year review
Email automation

14. In this presentation we discussed:
 The definition of ROMI.
 How ROMI is important to both marketing and
sales.
 How to use Spider Trainers’ online calculator to
determine ROMI.
 How to use Spider Trainers’ other ROMI
calculators for projections.
 The importance of drip and nurture campaigns.
Summary

15. Spider Trainers designs,
develops, and deploys custom
drip and nurture campaigns.
The participating client is the
successful client.
Check out our blog for the
detailed article and learn how you
can improve your automated
marketing efforts.
http://www.spidertrainers.com/blog
Contact us:
Chuck Meyer
Client relations manager
651 702 3793
cmeyer@spidertrainers.co
m
http://www.spidertrainers.c
om
PO Box 280487
Lakewood, CO 80228
United States
Spider Trainers