1. Introducing the music video

2. Forms and Conventions

5. Music videos can accommodate all styles of filmmaking , including animation, live action films, documentaries, and non-narrative, abstract film. Bob Dylan - Subterranean Homesick Blues. Pop Music Video: Forms and Conventions

6. In the 1980s the music video became synonymous with the rock idiom and for this reason they are often referred to as rock videos . U2 - Where The Streets Have No Name Foo Fighters - Pretender Pop Music Video: Forms and Conventions

7. Institutions

8. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Kings of Leon – Sex on Fire Dizzy Rascal – Dance Wiv Me Pop Music Video: Institutions

11. Although the origins go back much further to music television programs like Top of the Pops (UK), Ready Steady Go (UK), American Bandstand (US) and Musikladen (D). The Beatles – All You Need is Love TOTP Dusty Springfield – You Don’t Have To Say You Love Me TOTP Pop Music Video: Institutions

14. Audiences

15. A common misconception is that pop music videos are aimed strictly at teen audiences . Kylie Minogue and Jason Donovan and the music produced by Stock, Aitkin and Waterman are classic examples of performers aimed at teenagers. Pop Music Video: Audiences

18. Digital TV Channels means that music videos are targeted at niche audiences . Pop Music Video: Audiences

19. Pop Music Video: Audiences Beyonce - Irreplaceable

20. Pop Music Video: Audiences 30 Seconds to Mars Attack – The Kill

21. Pop Music Video: Audiences Coldplay - Yellow

22. On the internet sites like www.myspace.com have enabled unsigned bands like the Arctic Monkeys to find mainstream success in part by providing an outlet for new music videos. Pop Music Video: Audiences

23. You Tube is a forum for online bands to show DIY video footage. The Foo Fighters – Live in Norway on Mobile Phone Pop Music Video: Audiences

24. Fans can also post archive clips from TV shows… Bucks Fizz – Making Your Min d Up. Pop Music Video: Audiences

25. As well as professional music videos from established artists. Madonna – Hung Up Pop Music Video: Audiences

26. And spoof versions of famous videos. Madonna – Hung Up On Crack Pop Music Video: Audiences

27. Representations

28. The popular music video certainly has its own clichés Spinal Tap – Hell Hole Pop Music Video: Representations

32. Race: in the early days of MTV in America black artists were not featured… until Michael Jackson’s high budget Thriller. Michael Jackson - Thriller Pop Music Video: Representations

33. Gender is another key issue. Successful female rock stars have both lived up to and parodied male fantasies Blondie – Detroit 442 Donna Summer – I Feel Love Kate Bush – Wuthering Heights Pop Music Video: Representations

34. Many directors now train to become music video makers and it is often considered to be an ‘auteurs medium’ with particular directors having specific styles of mise-en-scène , camerawork, editing etc. The Cardigans – Favourite Game Blink 182 – I Miss You Jonas Akerlund smashing pumpkins, iggy pop, madonna, cardigans, metallica, blondie, primal scream, jamiroquia, rammstein, blink 182, jan’es addiction. Pop Music Video: Representations

35. Interestingly Jonas Akerlund is also in high demand as the director of television advertisements for leading brands. Jonas Akerlund Pop Music Video: Representations

36. From an institutional perspective audience/user generated content has transformed the forms and conventions of music video introducing a more DIY aesthetic . Has the music video come full circle? OK Go – Here It Goes Again Moby and Deborah Harry – New York New York Pop Music Video: Representations