Lights, Camera, Advocacy: Digital Storytelling for Your Library
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This document discusses how libraries can use digital storytelling for advocacy and provides tips and examples of digital stories created by libraries for different goals such as raising awareness, gaining support for new buildings or programs, and encouraging voters to support library funding initiatives. It includes advice on developing story ideas, crafting scripts, choosing platforms, setting budgets, and marketing completed stories. Examples of 5 digital stories are provided for each of 4 advocacy types: awareness, action, political support, and library promotion.
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Lights, Camera, Advocacy: Digital Storytelling for Your Library
- 1. Lights, Camera, Advocacy: Digital Storytelling for Your Library #pla2016 #ts4libs Crystal Schimpf @crystalschimpf Ginny Mies @g1nny
- 3. Photo: Peter Trimming, http://www.geograph.org.uk/photo/2094742
- 7. Type Goal General Awareness Action-Driven Fundraising Political Vote Yes Library Advocacy
- 8. Pleasant Hill Public Library https://youtu.be/FVl4DSKNBOU
- 9. Setting an Advocacy Goal What are you trying to accomplish? What is the community need? Who is your audience? How can they help? Why does it matter?
- 10. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1. 2. 3. 4. 5.
- 11. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1. Awareness: Libraries Transform 2. 3. 4. 5.
- 12. Examples: Digital Storytelling for Advocacy Awareness: Libraries Transform Pickering Public Library
- 13. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1. Awareness: Libraries Transform 2. Awareness: Day in the Life 3. 4. 5.
- 14. Examples: Digital Storytelling for Advocacy Awareness: Day in the Life Anythink Libraries
- 15. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1. Awareness: Libraries Transform 2. Awareness: Day in the Life 3. Action: New Library Building 4. 5.
- 16. Examples: Digital Storytelling for Advocacy Action: New Library Pleasant Hill Public Library
- 17. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1. Awareness: Libraries Transform 2. Awareness: Day in the Life 3. Action: New Library Building 4. Action: Summer Reading Program 5.
- 18. Examples: Digital Storytelling for Advocacy Action: Summer Reading Program Seattle Public Library
- 19. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1. Awareness: Libraries Transform 2. Awareness: Day in the Life 3. Action: New Library Building 4. Action: Summer Reading Program 5. Vote Yes: Best Kept Secret in Town
- 20. Examples: Digital Storytelling for Advocacy Vote Yes: Best Kept Secret Southeast Steuben County Library
- 21. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1. Awareness: Summer Reading Program 2. Awareness: Libraries Transform 3. Action: New Library Building 4. Action: Summer Reading Program 5. Vote Yes: Best Kept Secret in Town
- 23. Tip #1: Storymining • Ask your patrons and staff • You might already know it • Focus on one impactful thing Image: The Magic Tuba Pixie, https://www.flickr.com/photos/the-magic-tuba-pixie/4137160460
- 25. Tip #3: Have a hero Dog Saves Library Image: https://www.flickr.com/photos/silent7seven/331535486
- 26. The Story of Self The Story of Us The Story of Now Tip #4: Know your story paradigm
- 27. Then you can start fixing it Tip #5: Put it on paper Tip source: Pixar
- 29. Collect, Organize, Script • Storyboard • Script • Production schedule • Log your shots
- 30. Pick Your Platform Image: https://awitchsdream.wordpress.com/2014/11/06/the-hogwarts-express/
- 31. Pick Your Platform Platform Video Limit Vine 6 seconds Instagram 60 seconds YouTube 15 minutes Facebook 20 minutes Vimeo Free: 500 MB/wk Plus: 5GB/wk Pro: Unlimited
- 32. Equipment Checklist ü Camera ü Microphone ü Tripod ü Lights ü Storage
- 35. Budget #1: Low ($) Camera Personal Smartphone MoviePro/FiLMiC Pro App $0 $5-$10 Tripod DIY Binder Clip Tripod $3-5 Microphone Movo PM10 Lavalier $15-20 Lights Clamp Light/Halogen Bulb Reflectors $13 $11 TOTAL $35-60
- 36. Budget #2: Medium-High ($$$) Camera Point-and-shoot DSLR $200-500 $400+ Tripod Joby GorillaPod $15-50 Microphone Shotgun microphone $80-$200 Lights DIY Lighting Kit Fancierstudio $100 $140 TOTAL $400-$900
- 37. Video Editing Tools Free Paid Windows Movie Maker Adobe Premiere Elements Apple iMovie Corel VideoStudio Pro YouTube’s Video Editor Final Cut Pro Lightworks Free Lightworks Pro
- 39. Marketing and Promotion • Share on social media • Reach out • Ask others to share • Tweet it at celebrities • Contact websites and newsletters
- 40. M. N. Spear Memorial Library Shutesbury, MA
- 42. Storytelling & Advocacy Resources Turning the Page – PLA Citizens-Save-Libraries Power Guide – UfL Vote Libraries – EveryLibrary TechSoup for Libraries