1. Mobile Branding
Why you should care, What it is, What you can do
Crystal Anderson
SEER Interactive
www.SEERInteractive.com
2. 30 Second Background:
• Spearhead PPC Team at SEER Interactive
– AdWords & adCenter Qualified Company
– PPC, SEO, Analytics
• Began PPC career in 2006
– SEO, Media, Analytics & Biz Dev Background
• International Experience in B2B, B2C,
E-comm PPC Accounts & budgets from a
few thousands to six figures
This is Hoagie. He’s made me
miss a few recent #PPCchats
4. “Insight Express research shows that mobile
campaigns offer an average 14% increase in
brand favorability and 21% increase in
purchase intent.” - Google
9. What You Should Think About:
What messaging do you use offline & can you
use it (or variation of) for PPC efforts?
What is the goal?
Think outside the world of AdWords
Admob options
13. It’s About Engagement
How do you engage prospective
customers with your Brand?
Is it a video?
Is it an expandable banner?
Is it within a Mobile game?