1.
#LocalUp
DR. PETE MEYERS
PIGEONS, PACKS, &
PAID: GOOGLE
LOCAL 2015
@dr_pete
Moz

2.
1.CHICAGO,IL
2.US
3.HARTFORD,CT
4.US
5.PORTLAND,OR
6.US
7.JACKSONVILLE,FL
8.US
9.SANDIEGO,CA
10.US
10,000KEYWORDS,5CITIES

3.
©2009Kurkul(ShutterStock)
NIGHTOFTHEKILLERPIGEONS

4.
http://mz.cm/pigeon

5.
USPACKLOSSAFTERPIGEON

6.
USPACKRECOVERYINJANUARY

7.
USPACKSIZESAFTERPIGEON

8.
USPACKSIZESINJANUARY

9.
47%TOTALLOSSESIN7-PACKS

10.
ONEMAN,29,736TACOS
©2009Nitr(ShutterStock)

11.
LOCALENTITIESAREDYNAMIC

12.
7-PACKIN#1

13.
3-PACKIN#2

14.
ONE-BOXIN#1

15.
NEW3-PACK

16.
TACOSAREBESTIN3-PACKS

17.
PACKRANKINGSVARY…ABIT

18.
%OFLOCALBYPOPULATION

19.
LOCALENTITIESBYPOPULATION

20.
©2008stockcreations(ShutterStock)
ATTACKOFTHESNACKPACKS

21.
SEP3,2014

22.
JAN8,2015

23.
NEWPACKS
AREDESIGNED
FORMOBILE.

24.
©2013Lightboxx(ShutterStock)
INVASIONOFTHEPAIDRESULTS

25.
LOCALKNOWLEDEPANEL

26.
LOCALANSWERBOX

27.
LOCALKG+PAIDHOTELS

28.
KGONBROADQUERIES

29.
LOCALKGTEST(JULY)

30.
ONCEAGAIN,
ITCAMEFIRST
TOMOBILE.

31.
TEST–AUG11,2014

32.
THEONLYCONSTANTISCHANG

33.
DON’TFIXATE
ONYOURSITE.
BEMOBILE.

34.
DON’TFIXATE
ONYOURSITE.
BEMOBILE.

35.
DON’TBEEVERYWHERE,BEFOCUSED

36.
DON’TPLAYLOCAL,BELOCAL

37.
#LocalUp
THANK YOU!
DR. PETE MEYERS
@dr_pete
Moz