3. WHAT IS CYBER
BULLYING?
"Cyber bullying" is when a child, preteen or teen is
tormented, threatened, harassed, humiliated, embarra
ssed or otherwise targeted by another child, preteen
or teen using the Internet, interactive and digital
technologies or mobile phones.

4. Situational Analysis
It is only called cyber bullying when instigated by a minor. Once done by
an adult it turns into cyber stalking or cyber harassment.
Methods are limited only by the child's imagination and access to
technology.
A cyber bully one moment may become the victim the next.
Students often go from victim to bully and back again.
• Sexual harassment, verbal abuse, public humiliation, rape and
death are all examples of what can be followed afterwards.
(http://www.stopcyber bullying.org/what_is_cyber bullying_exactly.html)

5. Statistics
 In a random sampling of 10-18 year olds in a large school
district in 2010, nearly 20% reported having been cyber
bullied at some point in their life and 7.5% responded they
had been bullied within the previous thirty days.
 A 2008 study of children in grades 4-8 found that 42% had
been bullied while online and that one in four had it happen
more than once.
 A recent study showed that 81% of cyber bullies think that it’s
funny. Other responses indicated that nearly all cyber bullies
think it’s no big deal.

6. Primary Audience
 Teens They must know the definition and effects of cyber bullying
to then know which steps to take should they find themselves in
this situation.
 Parents With children as key targets, they too should be
knowledgeable of cyber bullying and monitor their children’s
usage of the internet.
 Teachers Avoid ignoring the obvious tell-tale signs; be vigilant of
odd behavior exhibited by their students, and provide guidance
and support to them.
 Social Networking Sites Educational purposes as children use
them to build names for themselves/reputation.

7. Case
 Tyler Clementi (18) was a Rutgers student who
hadn’t made his homosexuality public. On
September 19, 2010 he was videotaped having
intercourse with another male student in his
dorm by Clementi’s roommate, Dharun
Ravi, and friend, Molly Wei.
 Ravi posted this encounter twice via Twitter and said
“Roommate asked for the room till midnight. I went into
Molly's room and turned on my webcam. I saw him making
out with a dude. Yay." And “Anyone with iChat, I dare you to
video chat me between the hours of 9:30 and 12. Yes it's
happening again."
 They were charged with 2 counts of invasion of privacy.
 Clementi put his suicide note as his Facebook status. It read
“jumping off the gw bridge sorry”.
http://abcnews.go.com/US/victim-secret-dorm-sex-tape-commits-
suicide/story?id=11758716#.TsSo90OInqE

8. The Goal
 Keep yourself constantly
 Raise awareness reminded of your goals by
reviewing them at a specific
to lower the rising time each day. Write down all
goals in a notebook, or store
rate of suicidal them in computer software.
deaths among
 Check your current
teenagers. progress, understand what
you did to move it
forward, find out what else
you still need to do.
 One of the easiest ways to
track your goals is to see how
much time you spend on
them. The longer we spend
on cyber bullying the more we
will know how we are doing
with it.

9. Strategies and Tactics
Strateg
y2 Strategy 3
Leverage 3rd Seek face-to-face opportunities to
Strategy 1 party inform community leaders about cyber
partnerships bullying
Extend media outreach for broader impact
and
technology to
add credibility
Tactic 1 Tactic 2
Tactic 1 City Council Reach out to
and Duval middle/high
Create media school
kits for local County School
Tactic 1 Tactic 2 Tactic 3 Board-organize administrators-
LGBT construct school
Build Community organizations meetings/news
PSAs assemblies with
Facebook & outreach i.e. and other conference to
adcouncil.org implement guest speakers,
Twitter page special events known groups. student pledges,
UNF, wiredkids. teacher
awareness and pamphlets for
org admin, teachers
training anti-
bullying and parents
policies involve IT depths
in school with
computers for
cyber safety

10. Media Kit

13. Taking Community Action
 Educators:
 Youth sign internet safety pledge promising not to cyber bully.
 Establish anti-cyber bullying policies in school.
 Law Enforcement:
 Stay up-to-date on cyber safety issues and laws.
 Learn technology teen use and network sites visited.
 Speak with educators, parents, and students to promote cyber
safety.
 Talk to school officials about creating an enforceable anti cyber
bullying policies on school grounds.
 Community Leaders:
 Organize a cyber safety forum or community discussion.
 Sponsor an internet safety awareness day for kids to learn about
safe internet use.
 Provide information to parents, educators, law enforcement officers
on how teens use the internet, what websites teens frequently
visit, how to contact site moderators and ISPs if teens are cyber
bullied. Also when to contact law enforcement. Work with school
technology depths to assure teens are being cyber safe.

14. Solutions
When schools try to get involved by disciplining a student for cyber bullying
actions that took place off-campus and outside of school hours, they are often
sued for exceeding their authority and violating the student's free speech right.
They also often lose.
However, schools can still be helpful in preventing cyber bullying:
• Educate those at an early age against bullying.
• Teach the law and right from wrong.
• Schools end at 3, but the internet is available 24/7.
There are only three states without an anti-bullying law
•South Dakota, Michigan and Montana
(http://www.bullypolice.org/)
It all starts in the home. Teaching children early on that bullying is wrong will
decrease the chance of them being a bully.
•Leading by example and watching what is said around kids and the message parent’s
show.

15. Community Outreach
Set up 2-3 focus groups in order to evaluate general knowledge of the
population in the area
- How do you feel about cyber bullying?
-What could be some ways to help kids who have been cyber bullied?
-What could be some ways to stop kids from doing cyber bullying?
Arrange presentations at local middle and high schools to inform students
-Create interaction, getting students involved
Form partnerships with both local and national organizations
Utilize social media outlets available—such as facebook

16. JPWMC Vision
Ultimately, the agency hopes to create awareness
that can lead to an end of cyber bullying. Not
every human is being monitored and not every
child will be able to speak up under fear of
repercussions. However, those who can speak
up, those who are aware, with our friends and our
families together, cyber bullying can be reduced
to a minimum.
“Do not let circumstance
control you, you change
your circumstances.”

17. For further research JPWMC Co. suggests the following informational
and support sites:
Don’t Stand By – Stand Up! Campaign
Stopcyber bullying.org
This website is created by Parry Aftab, one of the leading experts, worldwide, on
cybercrime, internet privacy and cyber-abuse issues. There is information for
students, separated into three age-groups, as well as for parents. The campaign also
includes informational material, such as how to report abuse on a variety of
technologies.
National Crime Prevention Council’s Cyber Bullying Campaign
NCPC.org/cyberbullying
This national campaign includes information on ways teens are cyber-bullied, reactions
of victims and how to help, as well as links to external secondary sites.
There are also moderated support forums for those who have been both the
victim—and the bully, to share their stories freely, and get information on
cyberbullying in a safe, interactive environment:
Bullying, Be Gone!
Bullying-begone.Livejournal.com

18. If you or someone you know, is in suicidal crisis or
emotional distress please call 1-800-273-TALK
(8255) or visit suicidepreventionlifeline.com

19. JPWMC Co.
Caitlin Rulien
Janet Haubein
Whitney Walters
Preston Brown
Michelle Arena
PUR3000
Chunsik Lee
MWF 10-10:50
“I believe the world is
one big family and
we need to help each
other.”