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Matter & Mass of Social Media The Science of Social Networking
What We’ll Discuss Definition of Social Media Why it’s important to YOU The make-up of social media Social Networks Microblogs Share Discuss Publish Lifestream Livecast Virtual Worlds ,[object Object]
   Links & Resources,[object Object]
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.This interaction, and the manner in which information is presented, depends on the varied perspectives and building of shared meaning among communities, as people share their stories, and understandings.Wikipedia
Or more simply…“Social Media is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.” From Groundswell by Charlene li and Josh Bernoff
Even More Simply….. People having online conversations.
Social Media vs. Social Networking ,[object Object],   ,[object Object]
You can use Social Media to facilitate Social Networking.  Or, your can network by leveraging Social Media.  Social Media vs. Social Networking: What’s the difference? – www.examiner.com – Mark Stelzner
Why Should I Care
Because 3 Out of 4 Americans Use Social Technology. Forrester, The Growth Of Social Technology Adoption, 2008
Because 2/3 of the Global Internet Population Visit Social Networks. Nielsen, Global Faces & Networked Places, 2009
Because Visiting Social Sites is Now the 4th Most Popular Online Activity – Ahead of Personal Email. Nielsen, Global Faces & Networked Places, 2009
Because Your Students Are  Using It… Right Now. Especially the Students You Teach
Because Today’s Education Requires More Than the Classroom Today’s pre-k student was born during the invention of the iPad While… 10 years ago, a pre-k student would be born during a time when cell phone backgrounds were still not made in full color.
Jump On Everyone’s Doing It.
Let’s look @some numbers
412.3 YEARS  The length of time it would take to view every YouTube video.
13 HOURS The amount of video uploaded to YouTube every minute.
100,000,000 The number of YouTube videos viewed per day.
3,000,000 The average number of Tweets per day on Twitter.com
 500,000,000 The number of people using Facebook.
What is CCISD’s Policy on Social Media? A certified or licensed employee, or any other employee designated in writing by the superintendent or a campus principal, may communicate through electronic media with students who are currently enrolled in the district. However… Employee cannot text message a student. Employee must create a separate social network page (professional page) to communicate with students. Employee will not communicate w/students between the hours of 10:00 p.m. & 5:00 a.m. Employee continues to be subject to applicable state and federal laws, local policies, administrative regulations, and the Code of Ethics & Standard Practices for Texas Educators Public Information Act & Family Educational Rights and Privacy Act
Social Networks
Social Networks Publish Social Media Microblog Discuss Share
Facebook A social utility that connects people with friends and others all over the world.  Facebook.com  ,[object Object]
 Chat openly on people’s walls, or behind closed doors in a    Facebook message. ,[object Object]
 Write status updates on your own profile – what you’re doing, will do, or have already done.
  Keep “track” of your friends through the newsfeed.,[object Object]
 You have to have something interesting to say to post a status on Facebook.
Facebook destroys your social skills.
Facebook is going to sell your pictures.,[object Object]
 Make classmate connections
 Provide direct communication
 Create study groups
 Brainstorm
 Multimedia uploads
 Showcase student projects
Make literature real Like this class,[object Object]
www.Linkedin.com  Launched in the Fall of 2002 A business-oriented social networking site – mainly used for professional networking.  ,[object Object]
 Profile is set up like a resume – previous jobs, current job, education etc.
 Network with experts to find new ideas and opportunities in the field of your interest.
 Find colleagues and friends all across the professional world. ,[object Object]
 Invite everyone or make it exclusive.
Not Free. Price ranges from $2.95 /month to $49.94 / month depending on the size of your network.www.ning.com Launched in October 2004
www.cafemom.com Launched in 2006 A community where moms come together to get advice and support on topics like pregnancy, health, fashion, food, entertainment, and more. ,[object Object]
 Create a profile page, join a group to chat withother moms, browse journals and photos from other moms, search for your mom friends. ,[object Object]
 In case you didn’t get it…it’sonly for moms.,[object Object]
  Works like email, but instead of sending a message along with its entire thread of previous messages , message documents (referred to as waves) are stored on a central server.
 Waves are equal part document and conversation.
  Any participant of a wave can reply anywhere in the message, edit any part of the wave, and add participants at any point in the process.
 All waves are live – replies/edits are visible in real-time, letter-by-letter, as they are typed. ,[object Object]
Twitter Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now. www.twitter.com/about
Twitter Twitter is like the very beginning of a phone conversation – the part where you ask “What’s up?”
Twitter You get 140 characters to tell your followers what you are doing.
Twitter You can follow people, people can follow you. It’s not stalking…it’s following. http://www.youtube.com/watch?v=ddO9idmax0o

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The Mass and Matter of Social Media

  • 1. Matter & Mass of Social Media The Science of Social Networking
  • 2.
  • 3.
  • 4. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.This interaction, and the manner in which information is presented, depends on the varied perspectives and building of shared meaning among communities, as people share their stories, and understandings.Wikipedia
  • 5. Or more simply…“Social Media is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.” From Groundswell by Charlene li and Josh Bernoff
  • 6. Even More Simply….. People having online conversations.
  • 7.
  • 8. You can use Social Media to facilitate Social Networking.  Or, your can network by leveraging Social Media.  Social Media vs. Social Networking: What’s the difference? – www.examiner.com – Mark Stelzner
  • 10. Because 3 Out of 4 Americans Use Social Technology. Forrester, The Growth Of Social Technology Adoption, 2008
  • 11. Because 2/3 of the Global Internet Population Visit Social Networks. Nielsen, Global Faces & Networked Places, 2009
  • 12. Because Visiting Social Sites is Now the 4th Most Popular Online Activity – Ahead of Personal Email. Nielsen, Global Faces & Networked Places, 2009
  • 13. Because Your Students Are Using It… Right Now. Especially the Students You Teach
  • 14. Because Today’s Education Requires More Than the Classroom Today’s pre-k student was born during the invention of the iPad While… 10 years ago, a pre-k student would be born during a time when cell phone backgrounds were still not made in full color.
  • 15. Jump On Everyone’s Doing It.
  • 17. 412.3 YEARS The length of time it would take to view every YouTube video.
  • 18. 13 HOURS The amount of video uploaded to YouTube every minute.
  • 19. 100,000,000 The number of YouTube videos viewed per day.
  • 20. 3,000,000 The average number of Tweets per day on Twitter.com
  • 21. 500,000,000 The number of people using Facebook.
  • 22. What is CCISD’s Policy on Social Media? A certified or licensed employee, or any other employee designated in writing by the superintendent or a campus principal, may communicate through electronic media with students who are currently enrolled in the district. However… Employee cannot text message a student. Employee must create a separate social network page (professional page) to communicate with students. Employee will not communicate w/students between the hours of 10:00 p.m. & 5:00 a.m. Employee continues to be subject to applicable state and federal laws, local policies, administrative regulations, and the Code of Ethics & Standard Practices for Texas Educators Public Information Act & Family Educational Rights and Privacy Act
  • 24. Social Networks Publish Social Media Microblog Discuss Share
  • 25.
  • 26.
  • 27. Write status updates on your own profile – what you’re doing, will do, or have already done.
  • 28.
  • 29. You have to have something interesting to say to post a status on Facebook.
  • 30. Facebook destroys your social skills.
  • 31.
  • 32. Make classmate connections
  • 33. Provide direct communication
  • 38.
  • 39.
  • 40. Profile is set up like a resume – previous jobs, current job, education etc.
  • 41. Network with experts to find new ideas and opportunities in the field of your interest.
  • 42.
  • 43. Invite everyone or make it exclusive.
  • 44. Not Free. Price ranges from $2.95 /month to $49.94 / month depending on the size of your network.www.ning.com Launched in October 2004
  • 45.
  • 46.
  • 47.
  • 48. Works like email, but instead of sending a message along with its entire thread of previous messages , message documents (referred to as waves) are stored on a central server.
  • 49. Waves are equal part document and conversation.
  • 50. Any participant of a wave can reply anywhere in the message, edit any part of the wave, and add participants at any point in the process.
  • 51.
  • 52.
  • 53. Twitter Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now. www.twitter.com/about
  • 54. Twitter Twitter is like the very beginning of a phone conversation – the part where you ask “What’s up?”
  • 55. Twitter You get 140 characters to tell your followers what you are doing.
  • 56. Twitter You can follow people, people can follow you. It’s not stalking…it’s following. http://www.youtube.com/watch?v=ddO9idmax0o
  • 57. CCISD Twitter Page: http://twitter.com/copperascoveisd
  • 58.
  • 62. Recent public updates – Study current events (CNN/ABC News)http://www.onlineuniversities.com/blog/2010/05/100-inspiring-ways-to-use-social-media-in-the-classroom/
  • 63.
  • 64. Same as Twitter – messages can only be 140 characters in length.
  • 65. Updates are then shown on the user’s home page using a timeline which lists all the updates received in chronological order.
  • 66.
  • 67. Online photo management and sharing application. www.flickr.com Launched February 2004 Offers two types of accounts: Free and Pro Free account users can upload up to 100 MB of images a month and 2 videos – Pro is unlimited Users organize photos using tags – this allows people searching for images related to certain topics to find them quickly 2010 – feature became available for users to label their photographs as suitable for stock use
  • 68.
  • 69. Public can browse presentations by category, or use the search bar to find slides on specific subjects.
  • 70.
  • 71. When you listen to a song on the site, you increase its importance which then affects how many people it is recommended to.
  • 72.
  • 73. This allows for a combined view of everyone’s bookmarks on the website.
  • 74. On the homepage, Delicious will list the most “popular” and most “recent” pages.
  • 75.
  • 76.
  • 77. FREE video/voice calls through Skype to other users.
  • 78. Calls/Text messages to landlines and mobile phones can also be made – for a small fee.
  • 79. Video conference with multiple people at the same time.
  • 80.
  • 81. Users can login to their Meebo account and access all of their social networking accounts.
  • 82.
  • 83.
  • 84. People can submit everything from news to videos to images – people can see this and Digg what they like best.
  • 85.
  • 86. Customize a template using the template designer.
  • 87. Post text, photos, and videos to your blog.
  • 88.
  • 89. Users can customize their own wiki with topics that interest them. These can then be shared with other users across the internet.
  • 90.
  • 91. Get involved. Not on a social networking site? – join one. Not using social media in addition to district curriculum? – use it. There are too many social media sites out there to not take advantage. – so, take advantage
  • 92. Links & Resources http://mashable.com/ http://www.onlineuniversities.com/blog/2010/05/100-inspiring-ways-to-use-social-media-in-the-classroom/ http://www.facebook.com/pages/create.php http://www.youtube.com/watch?v=ddO9idmax0o
  • 93. Questions? Comments? Contact: Katie Rudesheim Public Information Officer Copperas Cove ISD rudesheimc@ccisd.com