Survey of Area Leaders

FINAL REPORT 2009 Cumberland Region Tomorrow Survey of Area Leaders Prepared by: May 21, 2009

Dan Prince President [email_address] Sara Dailey Research Manager [email_address] Prince Market Research 200 31st Avenue North Nashville, TN 37203 Toll Free: 800.788.7728 Phone: 615.292.4860 Fax: 615.292.0262 www.PMResearch.com

Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 CRT Survey of Area Leaders Prince Market Research

I. Overall Summary 2009 CRT Survey of Area Leaders Prince Market Research

Research Sponsor: Cumberland Region Tomorrow ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Research Purpose ,[object Object],[object Object],[object Object],[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Research Methodology ,[object Object],[object Object],[object Object],[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Key Findings 2009 CRT Survey of Area Leaders Prince Market Research

Nearly one-half of respondents work for a private company; 32% government, 11% non-profit. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Of those respondents who participated in the survey, one-half currently live in Davidson County. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Just 28% of respondents surveyed hold an Elected or Appointed position in Middle TN. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Over one-half of all respondents have lived in another city the size of Nashville or larger. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Regional Opportunities and Crises/Problems are the top 2 motivators for regional collaboration. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Currently just 27% say regional collaboration is working, but 81% say it is a Very Important issue. ,[object Object],[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Over 2/3 of respondents say improving Transit Options is the most important focus for Middle TN. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Transportation & Other Infrastructure are the most important issues for Middle TN to focus on. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

The greatest benefit of a regional transit system is Reduced Traffic Congestion. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

8 of 10 respondents say Funding is the biggest barrier to making transit options available to all. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Nearly one-half of respondents say “Middle TN” is the best term to describe the 10-county region. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

II. Appendix 2009 CRT Survey of Area Leaders Prince Market Research

Respondent Demographics - Breakouts

Elected or Appointed respondents are more likely to work for a government agency. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Elected or Appointed respondents are more likely to reside in a county other than Davidson. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Nearly 1/2 of respondents outside of Davidson County hold an Elected or Appointed position. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Respondents in Davidson County are more likely to have lived in other large U.S. cities. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Regional Collaboration - Breakouts

Appointed respondents show a greater motivation for Regional Opportunities & Crises than Elected. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Davidson County respondents are less likely to say that the region is doing a good job collaborating. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Respondents in Davidson County are most likely to say regional collaboration is Very Important. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Davidson County respondents place a high importance on Transit Option Improvements. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Elected respondents are more likely to say Regional Economic Growth is Extremely Important. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

[object Object],Transportation Infrastructure is Extremely Important to about ¾ of Davidson County respondents. 2009 CRT Survey of Area Leaders Prince Market Research

Non-Elected/Appointed respondents are less likely to say Regional Land Development is Important. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Nearly 3/4 of Elected respondents say Other Regional Infrastructure is Extremely Important. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Open Space Conservation is Extremely Important to Davidson County; more so than other counties. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Respondents living outside of Davidson County are less likely to say Air Quality is Extremely Important. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

[object Object],There were no major differences among segments. 2009 CRT Survey of Area Leaders Prince Market Research

Respondents outside of Davidson are slightly more likely to say funding is the biggest barrier. ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Respondents outside of Davidson County show a greater liking for the term “Middle Tennessee.” ,[object Object],2009 CRT Survey of Area Leaders Prince Market Research

Survey of Area Leaders

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