33. 10 Types of Innovation
Business
Model
Networks
& Alliances
Human
Capital
Core
Processes
s
Channel
Management
Service
Offering
Product
Systems
Product &
Performance
Brand
Promise
Customer
Experience
51. ConďŹdential and Proprietary space150 Š2013
iBeacon is a new technology
created by Apple to
enhance location
services for mobile devices.
image source: Apple
52.
53. ConďŹdential and Proprietary space150 Š2013
iBeacon was created to enable your
phone to do things when youâre
close to a specific location
like alert you when youâre in front of this Apple Store
image source: Apple
65. Pay per Look is an advertising model used in out-of-
home media (typically digital displays), where
advertisers pay the media vendor only when someone
looks at their ad. The Pay per Look model uses
technology that relies on optical sensors and/or video
cameras (known as anonymous video analytics (AVA)
technology) to detect faces that turn towards the display
while completely honoring privacy.
Advertisers pay for each look their ad receives, with the
actual amount paid based on the Cost per Look (CPL).
In this regard, Pay per Look is modeled after the
InternetĘźs Pay per Click model as proven by Google
AdWords.
Look-based Billing
With Pay per Look billing, the client sets their daily budget and Splash
will automatically continue to display the ad until the daily budget is
achieved. The client is charged only if someone looks at the ad, not
when the ad is displayed. The Daily Budget is entirely up to the client
and will depend on the amount the client is comfortable spending on
Pay per Look advertising each day.
Pay per Look ⢠Symphony ⢠Splash ⢠BMS â˘
66. Pay per Look is an advertising model used in out-of-
home media (typically digital displays), where
advertisers pay the media vendor only when someone
looks at their ad. The Pay per Look model uses
technology that relies on optical sensors and/or video
cameras (known as anonymous video analytics (AVA)
technology) to detect faces that turn towards the display
while completely honoring privacy.
Advertisers pay for each look their ad receives, with the
actual amount paid based on the Cost per Look (CPL).
In this regard, Pay per Look is modeled after the
InternetĘźs Pay per Click model as proven by Google
AdWords.
Look-based Billing
With Pay per Look billing, the client sets their daily budget and Splash
will automatically continue to display the ad until the daily budget is
achieved. The client is charged only if someone looks at the ad, not
when the ad is displayed. The Daily Budget is entirely up to the client
and will depend on the amount the client is comfortable spending on
Pay per Look advertising each day.
Pay per Look ⢠Symphony ⢠Splash ⢠BMS â˘