Using social media to reach the public

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Curtis Rogers, MLIS, EdD

Presentation for the SC Municipal Clerks and Treasurers Institute.

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Using Social Media to Reach the Public Dr. Curtis R. Rogers, Communications Director SC State Library crogers@statelibrary.sc.gov 2011 SC Municipal Clerks & Treasurers Institute September 15

Agenda Overview (interactive vs. talking head) Video Questions & Answers Examples Group Exercise with Review

Have a Social Media Policy Be sure to have a social media policy for your office! SC Budget & Control Social Media Policy - http://www.state.sc.us/dio/SocialMediaPolicy.pdf SC State Library Social Media Policy - http://slidesha.re/akC65J Find more examples at Social Media Governance -http://socialmediagovernance.com/policies.php?f=5

Review of SC County Government Web Sites for Social Media Logos (August 2011)

Learning exercise Think about Social Media, the communities you serve, and your office workflow. In small groups, take ____ minutes to discuss: How to get more involved. How to make social media more effective. What are your next steps? Each group selects a note taker/speaker to report on what was discussed. Reports – each group will have 2 minutes to report on your discussion.

Resources How to Embrace Social Networking in Local Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz GovLoop – Social Media for Government Employees DISCUS – South Carolina’s Virtual Library Use your local public library!

Don’t be hostile to new technology Flickr:Lara604

Flickr:woodleywonderworks Treat new technology like they would.

Thank you! Dr. Curtis R. Rogers, Communications Director 803-734-8928 crogers@statelibrary.sc.gov

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Using social media to reach the public

1. Using Social Media to Reach the Public Dr. Curtis R. Rogers, Communications Director SC State Library crogers@statelibrary.sc.gov 2011 SC Municipal Clerks & Treasurers Institute September 15

2. Agenda Overview (interactive vs. talking head) Video Questions & Answers Examples Group Exercise with Review

4. What are your first thoughts?

5. How is local government changing?

7. Have a Social Media Policy Be sure to have a social media policy for your office! SC Budget & Control Social Media Policy - http://www.state.sc.us/dio/SocialMediaPolicy.pdf SC State Library Social Media Policy - http://slidesha.re/akC65J Find more examples at Social Media Governance -http://socialmediagovernance.com/policies.php?f=5

10. http://blog.hubspot.com

11. Review of SC County Government Web Sites for Social Media Logos (August 2011)

12. Learning exercise Think about Social Media, the communities you serve, and your office workflow. In small groups, take ____ minutes to discuss: How to get more involved. How to make social media more effective. What are your next steps? Each group selects a note taker/speaker to report on what was discussed. Reports – each group will have 2 minutes to report on your discussion.

13. Your homework assignment:

14. Resources How to Embrace Social Networking in Local Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz GovLoop – Social Media for Government Employees DISCUS – South Carolina’s Virtual Library Use your local public library!

15. Be flexible Flickr:Ingorrr

16. Don’t be hostile to new technology Flickr:Lara604

17. Flickr:woodleywonderworks Treat new technology like they would.

18. Keep up! Flickr:whiteafrican

19. Play & Experiment Flickr:TheLightworks

20. Flickr:lovelypetal

21. Thank you! Dr. Curtis R. Rogers, Communications Director 803-734-8928 crogers@statelibrary.sc.gov