SlideShare ist ein Scribd-Unternehmen logo
1 von 30
Loose:  The Future of Business is Letting Go Martin Thomas @crowdsurfing
The Future is Loose ,[object Object],[object Object]
Loose Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object]
1.Chaos, Complexity & Need for Speed ,[object Object],[object Object],[object Object],[object Object],[object Object]
1.Chaos, Complexity & Need for Speed ,[object Object],[object Object],“ The 21 st  Century is not a place for tidy minds”  Sir Martin Sorrell
2. New forms of collective behaviour ,[object Object],[object Object],   Emergence of new, informal organisational models Arab Spring Tea Party Movement Wikileaks Shared Grief in Wootton Bassett
3. New Generations ,[object Object],[object Object],[object Object],[object Object]
4. New Technology ,[object Object],[object Object],meets Connected  Consumer Disconnected  Corporation
Why Many Institutions Struggle ,[object Object],* Critical response time for responding to negative comments
5. Failure of Tight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emergence of Looser Ways of Thinking ,[object Object],[object Object],[object Object],[object Object]
Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tight Thinkers Need Not Apply ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trusting ,[object Object],[object Object],[object Object]
Nordstrom Revisited “ Prescriptive rules have the effect of infantilising staff & make it harder for them to adapt to different situations.  This goes as much for digital communications as for selling socks … Like the Nordstrom handbook we’re trusting staff to follow the spirit, not just the letter, of our guidelines” Meg Pickard, writing about The Guardian’s new social media guidelines, November 2010
Trust & Zappos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open ,[object Object],[object Object]
Agile ,[object Object],[object Object],[object Object]
Organisational Agility ,[object Object],[object Object],[object Object],   Business plans that used to take six months to develop and approve, can now be put together in a week
Informal ,[object Object],[object Object],[object Object]
Informality in the Workplace ,[object Object],[object Object],“ We’re giving people the latitude to go off & do their own thing.  We trust them to do their regular jobs & to experiment, innovate & have fun” Microsoft Snr Mgr, quoted in Business Strategy Review
Informality Drives Innovation  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Collaborative ,[object Object]
Numbers are Compelling  ,[object Object],[object Object],* McKinsey 2010
Lessons from Software Industry ,[object Object],[object Object],[object Object],[object Object]
Collaborative ,[object Object]
Community Commerce  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Commerce  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Formula for Collaborative Success   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object],@crowdsurfing

Weitere ähnliche Inhalte

Was ist angesagt?

2016 q4 McKinsey quarterlyy - does your data have a purpose
2016 q4 McKinsey quarterlyy - does your data have a purpose2016 q4 McKinsey quarterlyy - does your data have a purpose
2016 q4 McKinsey quarterlyy - does your data have a purposeAhmed Al Bilal
 
Start up-communities-23-feb-138
Start up-communities-23-feb-138Start up-communities-23-feb-138
Start up-communities-23-feb-138Salisu Borodo
 
Scire - shape your business in your own vision
Scire - shape your business in your own visionScire - shape your business in your own vision
Scire - shape your business in your own visionThe Argonauts
 
2017 q2 McKinsey quarterly - global forces
2017 q2 McKinsey quarterly - global forces2017 q2 McKinsey quarterly - global forces
2017 q2 McKinsey quarterly - global forcesAhmed Al Bilal
 
Daniel Kraft Opening Keynote Collective 2014
Daniel Kraft Opening Keynote Collective 2014Daniel Kraft Opening Keynote Collective 2014
Daniel Kraft Opening Keynote Collective 2014Sitrion
 
2018 q1 McKinsey quarterly - games in the strategy room
2018 q1 McKinsey quarterly - games in the strategy room2018 q1 McKinsey quarterly - games in the strategy room
2018 q1 McKinsey quarterly - games in the strategy roomAhmed Al Bilal
 
50 Sales and Social Business Quotes You Need to Hang in Your Office
50 Sales and Social Business Quotes You Need to Hang in Your Office50 Sales and Social Business Quotes You Need to Hang in Your Office
50 Sales and Social Business Quotes You Need to Hang in Your OfficeLinkedIn Sales Solutions
 
2017 q3 McKinsey quarterly - competing in a world of sectors without borders
2017 q3 McKinsey quarterly - competing in a world of sectors without borders2017 q3 McKinsey quarterly - competing in a world of sectors without borders
2017 q3 McKinsey quarterly - competing in a world of sectors without bordersAhmed Al Bilal
 
2017 q4 McKinsey quarterly - artificial intelligence takes shape
2017 q4 McKinsey quarterly - artificial intelligence takes shape2017 q4 McKinsey quarterly - artificial intelligence takes shape
2017 q4 McKinsey quarterly - artificial intelligence takes shapeAhmed Al Bilal
 
2017 q1 McKinsey quarterly - reinventing the core
2017 q1 McKinsey quarterly - reinventing the core2017 q1 McKinsey quarterly - reinventing the core
2017 q1 McKinsey quarterly - reinventing the coreAhmed Al Bilal
 
2016 q3 McKinsey quarterly - elevating the customer experience
2016 q3 McKinsey quarterly - elevating the customer experience2016 q3 McKinsey quarterly - elevating the customer experience
2016 q3 McKinsey quarterly - elevating the customer experienceAhmed Al Bilal
 
2015 q4 McKinsey quarterly - Agility
2015 q4 McKinsey quarterly - Agility2015 q4 McKinsey quarterly - Agility
2015 q4 McKinsey quarterly - AgilityAhmed Al Bilal
 
Creative Brief Dutch Entrepreneur One Source Solution
Creative Brief Dutch Entrepreneur One Source SolutionCreative Brief Dutch Entrepreneur One Source Solution
Creative Brief Dutch Entrepreneur One Source SolutionLauren Valbert
 
Cultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaCultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaMartin Thomas
 
2018 q2 McKinsey quarterly - taking aim with talent
2018 q2 McKinsey quarterly - taking aim with talent2018 q2 McKinsey quarterly - taking aim with talent
2018 q2 McKinsey quarterly - taking aim with talentAhmed Al Bilal
 
How to Build Digital Culture in Your Organisation
How to Build Digital Culture in Your OrganisationHow to Build Digital Culture in Your Organisation
How to Build Digital Culture in Your OrganisationFilip Baranski
 
How to Build The Ultimate Communication Platform
How to Build The Ultimate Communication PlatformHow to Build The Ultimate Communication Platform
How to Build The Ultimate Communication PlatformKelly Burlingham
 

Was ist angesagt? (19)

2016 q4 McKinsey quarterlyy - does your data have a purpose
2016 q4 McKinsey quarterlyy - does your data have a purpose2016 q4 McKinsey quarterlyy - does your data have a purpose
2016 q4 McKinsey quarterlyy - does your data have a purpose
 
Start up-communities-23-feb-138
Start up-communities-23-feb-138Start up-communities-23-feb-138
Start up-communities-23-feb-138
 
Scire - shape your business in your own vision
Scire - shape your business in your own visionScire - shape your business in your own vision
Scire - shape your business in your own vision
 
2017 q2 McKinsey quarterly - global forces
2017 q2 McKinsey quarterly - global forces2017 q2 McKinsey quarterly - global forces
2017 q2 McKinsey quarterly - global forces
 
Daniel Kraft Opening Keynote Collective 2014
Daniel Kraft Opening Keynote Collective 2014Daniel Kraft Opening Keynote Collective 2014
Daniel Kraft Opening Keynote Collective 2014
 
2018 q1 McKinsey quarterly - games in the strategy room
2018 q1 McKinsey quarterly - games in the strategy room2018 q1 McKinsey quarterly - games in the strategy room
2018 q1 McKinsey quarterly - games in the strategy room
 
50 Sales and Social Business Quotes You Need to Hang in Your Office
50 Sales and Social Business Quotes You Need to Hang in Your Office50 Sales and Social Business Quotes You Need to Hang in Your Office
50 Sales and Social Business Quotes You Need to Hang in Your Office
 
2017 q3 McKinsey quarterly - competing in a world of sectors without borders
2017 q3 McKinsey quarterly - competing in a world of sectors without borders2017 q3 McKinsey quarterly - competing in a world of sectors without borders
2017 q3 McKinsey quarterly - competing in a world of sectors without borders
 
Why asking why is so important for organisational improvement
Why asking why is so important for organisational improvementWhy asking why is so important for organisational improvement
Why asking why is so important for organisational improvement
 
2017 q4 McKinsey quarterly - artificial intelligence takes shape
2017 q4 McKinsey quarterly - artificial intelligence takes shape2017 q4 McKinsey quarterly - artificial intelligence takes shape
2017 q4 McKinsey quarterly - artificial intelligence takes shape
 
2017 q1 McKinsey quarterly - reinventing the core
2017 q1 McKinsey quarterly - reinventing the core2017 q1 McKinsey quarterly - reinventing the core
2017 q1 McKinsey quarterly - reinventing the core
 
2016 q3 McKinsey quarterly - elevating the customer experience
2016 q3 McKinsey quarterly - elevating the customer experience2016 q3 McKinsey quarterly - elevating the customer experience
2016 q3 McKinsey quarterly - elevating the customer experience
 
2015 q4 McKinsey quarterly - Agility
2015 q4 McKinsey quarterly - Agility2015 q4 McKinsey quarterly - Agility
2015 q4 McKinsey quarterly - Agility
 
Millennial Pay -- What Works and What Doesn't
Millennial Pay -- What Works and What Doesn'tMillennial Pay -- What Works and What Doesn't
Millennial Pay -- What Works and What Doesn't
 
Creative Brief Dutch Entrepreneur One Source Solution
Creative Brief Dutch Entrepreneur One Source SolutionCreative Brief Dutch Entrepreneur One Source Solution
Creative Brief Dutch Entrepreneur One Source Solution
 
Cultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social MediaCultural & Organisational Challenge of Social Media
Cultural & Organisational Challenge of Social Media
 
2018 q2 McKinsey quarterly - taking aim with talent
2018 q2 McKinsey quarterly - taking aim with talent2018 q2 McKinsey quarterly - taking aim with talent
2018 q2 McKinsey quarterly - taking aim with talent
 
How to Build Digital Culture in Your Organisation
How to Build Digital Culture in Your OrganisationHow to Build Digital Culture in Your Organisation
How to Build Digital Culture in Your Organisation
 
How to Build The Ultimate Communication Platform
How to Build The Ultimate Communication PlatformHow to Build The Ultimate Communication Platform
How to Build The Ultimate Communication Platform
 

Andere mochten auch

How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...Martin Thomas
 
Get the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesGet the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesMartin Thomas
 
C-suite and social media
C-suite and social mediaC-suite and social media
C-suite and social mediaMartin Thomas
 
Cultural challenges of social media
Cultural challenges of social mediaCultural challenges of social media
Cultural challenges of social mediaMartin Thomas
 
10 Social Media Tips for Directors
10 Social Media Tips for Directors10 Social Media Tips for Directors
10 Social Media Tips for DirectorsMartin Thomas
 
10 social media tips for directors
10 social media tips for directors10 social media tips for directors
10 social media tips for directorsMartin Thomas
 

Andere mochten auch (6)

How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...How Twitter is forcing institutions to meet organisational & cultural challen...
How Twitter is forcing institutions to meet organisational & cultural challen...
 
Get the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselvesGet the culture right and the tweets will look after themselves
Get the culture right and the tweets will look after themselves
 
C-suite and social media
C-suite and social mediaC-suite and social media
C-suite and social media
 
Cultural challenges of social media
Cultural challenges of social mediaCultural challenges of social media
Cultural challenges of social media
 
10 Social Media Tips for Directors
10 Social Media Tips for Directors10 Social Media Tips for Directors
10 Social Media Tips for Directors
 
10 social media tips for directors
10 social media tips for directors10 social media tips for directors
10 social media tips for directors
 

Ähnlich wie Introducing Loose

Martin Thomas, author of Crowd Surfing and Loose
Martin Thomas, author of Crowd Surfing and LooseMartin Thomas, author of Crowd Surfing and Loose
Martin Thomas, author of Crowd Surfing and LooseThreepipe
 
Taking A Strategic Approach to Social Media
Taking A Strategic Approach to Social MediaTaking A Strategic Approach to Social Media
Taking A Strategic Approach to Social MediaMartin Thomas
 
Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Martin Thomas
 
Unleashing Engagement; Social Media at Work
Unleashing Engagement; Social Media at WorkUnleashing Engagement; Social Media at Work
Unleashing Engagement; Social Media at WorkPolly Pearson
 
Webinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporationsWebinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporationsSociety3
 
The Application of Enterprise Social Networking to Talent Management and Tale...
The Application of Enterprise Social Networking to Talent Management and Tale...The Application of Enterprise Social Networking to Talent Management and Tale...
The Application of Enterprise Social Networking to Talent Management and Tale...guest59d0d1
 
Scotland's FinTech Summit 2019
Scotland's FinTech Summit 2019Scotland's FinTech Summit 2019
Scotland's FinTech Summit 2019Ray Bugg
 
VidenDanmark + Sam Kondo Steffensen
VidenDanmark + Sam Kondo SteffensenVidenDanmark + Sam Kondo Steffensen
VidenDanmark + Sam Kondo SteffensenVidenDanmark
 
Customer Experience Development - Leadership Class Introduction
Customer Experience Development - Leadership Class IntroductionCustomer Experience Development - Leadership Class Introduction
Customer Experience Development - Leadership Class IntroductionSociety3
 
Social Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial ServicesSocial Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial ServicesMartin Thomas
 
Talent Acquisition With Online Social Networks And Communities
Talent Acquisition With Online Social Networks And CommunitiesTalent Acquisition With Online Social Networks And Communities
Talent Acquisition With Online Social Networks And CommunitiesMonster
 
Navigating the Social Age.pptx
Navigating the Social Age.pptxNavigating the Social Age.pptx
Navigating the Social Age.pptxMartin Thomas
 
Social Intrapreneurship: Circle of Intrapreneurs Bucharest
Social Intrapreneurship: Circle of Intrapreneurs BucharestSocial Intrapreneurship: Circle of Intrapreneurs Bucharest
Social Intrapreneurship: Circle of Intrapreneurs BucharestEmanuele Musa
 
TrainingIndustryInnovationArticle-Mandel-Summer2015
TrainingIndustryInnovationArticle-Mandel-Summer2015TrainingIndustryInnovationArticle-Mandel-Summer2015
TrainingIndustryInnovationArticle-Mandel-Summer2015Beth Boone
 
IBM social business patterns paper / April 2013 - Venite a vederli il 23/5 al...
IBM social business patterns paper / April 2013 - Venite a vederli il 23/5 al...IBM social business patterns paper / April 2013 - Venite a vederli il 23/5 al...
IBM social business patterns paper / April 2013 - Venite a vederli il 23/5 al...Max Ardigó 🇦🇷
 
Patterns in achieving Social Business success by leading and pioneering organ...
Patterns in achieving Social Business success by leading and pioneering organ...Patterns in achieving Social Business success by leading and pioneering organ...
Patterns in achieving Social Business success by leading and pioneering organ...IBM Software India
 
Whitepaper IBM on social business patterns
Whitepaper IBM on social business patternsWhitepaper IBM on social business patterns
Whitepaper IBM on social business patternse-office bv
 

Ähnlich wie Introducing Loose (20)

Martin Thomas, author of Crowd Surfing and Loose
Martin Thomas, author of Crowd Surfing and LooseMartin Thomas, author of Crowd Surfing and Loose
Martin Thomas, author of Crowd Surfing and Loose
 
Taking A Strategic Approach to Social Media
Taking A Strategic Approach to Social MediaTaking A Strategic Approach to Social Media
Taking A Strategic Approach to Social Media
 
Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)Marketing Innovation (Ireland 2010)
Marketing Innovation (Ireland 2010)
 
Unleashing Engagement; Social Media at Work
Unleashing Engagement; Social Media at WorkUnleashing Engagement; Social Media at Work
Unleashing Engagement; Social Media at Work
 
(GCF2007) ICT as a Driver of Innovation and Entrepreneurship
(GCF2007) ICT as  a Driver of Innovation and Entrepreneurship(GCF2007) ICT as  a Driver of Innovation and Entrepreneurship
(GCF2007) ICT as a Driver of Innovation and Entrepreneurship
 
Webinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporationsWebinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporations
 
The Application of Enterprise Social Networking to Talent Management and Tale...
The Application of Enterprise Social Networking to Talent Management and Tale...The Application of Enterprise Social Networking to Talent Management and Tale...
The Application of Enterprise Social Networking to Talent Management and Tale...
 
Scotland's FinTech Summit 2019
Scotland's FinTech Summit 2019Scotland's FinTech Summit 2019
Scotland's FinTech Summit 2019
 
VidenDanmark + Sam Kondo Steffensen
VidenDanmark + Sam Kondo SteffensenVidenDanmark + Sam Kondo Steffensen
VidenDanmark + Sam Kondo Steffensen
 
Customer Experience Development - Leadership Class Introduction
Customer Experience Development - Leadership Class IntroductionCustomer Experience Development - Leadership Class Introduction
Customer Experience Development - Leadership Class Introduction
 
Social Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial ServicesSocial Media as a Change Driver in Financial Services
Social Media as a Change Driver in Financial Services
 
Talent Acquisition With Online Social Networks And Communities
Talent Acquisition With Online Social Networks And CommunitiesTalent Acquisition With Online Social Networks And Communities
Talent Acquisition With Online Social Networks And Communities
 
Navigating the Social Age.pptx
Navigating the Social Age.pptxNavigating the Social Age.pptx
Navigating the Social Age.pptx
 
Digital transformation guide and checklist 2020
Digital transformation guide and checklist 2020 Digital transformation guide and checklist 2020
Digital transformation guide and checklist 2020
 
CSR, SMEs and Social Media: A Report from the Front Lines
CSR, SMEs and Social Media: A Report from the Front LinesCSR, SMEs and Social Media: A Report from the Front Lines
CSR, SMEs and Social Media: A Report from the Front Lines
 
Social Intrapreneurship: Circle of Intrapreneurs Bucharest
Social Intrapreneurship: Circle of Intrapreneurs BucharestSocial Intrapreneurship: Circle of Intrapreneurs Bucharest
Social Intrapreneurship: Circle of Intrapreneurs Bucharest
 
TrainingIndustryInnovationArticle-Mandel-Summer2015
TrainingIndustryInnovationArticle-Mandel-Summer2015TrainingIndustryInnovationArticle-Mandel-Summer2015
TrainingIndustryInnovationArticle-Mandel-Summer2015
 
IBM social business patterns paper / April 2013 - Venite a vederli il 23/5 al...
IBM social business patterns paper / April 2013 - Venite a vederli il 23/5 al...IBM social business patterns paper / April 2013 - Venite a vederli il 23/5 al...
IBM social business patterns paper / April 2013 - Venite a vederli il 23/5 al...
 
Patterns in achieving Social Business success by leading and pioneering organ...
Patterns in achieving Social Business success by leading and pioneering organ...Patterns in achieving Social Business success by leading and pioneering organ...
Patterns in achieving Social Business success by leading and pioneering organ...
 
Whitepaper IBM on social business patterns
Whitepaper IBM on social business patternsWhitepaper IBM on social business patterns
Whitepaper IBM on social business patterns
 

Mehr von Martin Thomas

Facebook Comes of Age?
Facebook Comes of Age?Facebook Comes of Age?
Facebook Comes of Age?Martin Thomas
 
Gimmicks to Game Changers
Gimmicks to Game Changers Gimmicks to Game Changers
Gimmicks to Game Changers Martin Thomas
 
Twitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeTwitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeMartin Thomas
 
The Public Sector & The Social Media Opportunity
The Public Sector & The Social Media OpportunityThe Public Sector & The Social Media Opportunity
The Public Sector & The Social Media OpportunityMartin Thomas
 
Facebook comes of age?
Facebook comes of age?Facebook comes of age?
Facebook comes of age?Martin Thomas
 
Get the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselvesGet the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselvesMartin Thomas
 
Charity Marketing in a Real Time World
Charity Marketing in a Real Time WorldCharity Marketing in a Real Time World
Charity Marketing in a Real Time WorldMartin Thomas
 
Social Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismSocial Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismMartin Thomas
 
Impact of Social Media on Advertising
Impact of Social Media on AdvertisingImpact of Social Media on Advertising
Impact of Social Media on AdvertisingMartin Thomas
 
Gimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows UpGimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows UpMartin Thomas
 
A Strategic Approach to Social Media
A Strategic Approach to Social Media A Strategic Approach to Social Media
A Strategic Approach to Social Media Martin Thomas
 
PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)Martin Thomas
 
Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)Martin Thomas
 

Mehr von Martin Thomas (13)

Facebook Comes of Age?
Facebook Comes of Age?Facebook Comes of Age?
Facebook Comes of Age?
 
Gimmicks to Game Changers
Gimmicks to Game Changers Gimmicks to Game Changers
Gimmicks to Game Changers
 
Twitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeTwitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational Challenge
 
The Public Sector & The Social Media Opportunity
The Public Sector & The Social Media OpportunityThe Public Sector & The Social Media Opportunity
The Public Sector & The Social Media Opportunity
 
Facebook comes of age?
Facebook comes of age?Facebook comes of age?
Facebook comes of age?
 
Get the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselvesGet the culture right & the tweets will look after themselves
Get the culture right & the tweets will look after themselves
 
Charity Marketing in a Real Time World
Charity Marketing in a Real Time WorldCharity Marketing in a Real Time World
Charity Marketing in a Real Time World
 
Social Media & the Loosening Up of Journalism
Social Media & the Loosening Up of JournalismSocial Media & the Loosening Up of Journalism
Social Media & the Loosening Up of Journalism
 
Impact of Social Media on Advertising
Impact of Social Media on AdvertisingImpact of Social Media on Advertising
Impact of Social Media on Advertising
 
Gimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows UpGimmicks to Game Changers - Social Media Grows Up
Gimmicks to Game Changers - Social Media Grows Up
 
A Strategic Approach to Social Media
A Strategic Approach to Social Media A Strategic Approach to Social Media
A Strategic Approach to Social Media
 
PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)
 
Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)Crowdsourcing (Oct 10)
Crowdsourcing (Oct 10)
 

Kürzlich hochgeladen

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 

Kürzlich hochgeladen (20)

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 

Introducing Loose

  • 1. Loose: The Future of Business is Letting Go Martin Thomas @crowdsurfing
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Nordstrom Revisited “ Prescriptive rules have the effect of infantilising staff & make it harder for them to adapt to different situations. This goes as much for digital communications as for selling socks … Like the Nordstrom handbook we’re trusting staff to follow the spirit, not just the letter, of our guidelines” Meg Pickard, writing about The Guardian’s new social media guidelines, November 2010
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.