Your Brand Story is not a Marketing Gimmick, it’s a Lifeline to Reach Scale

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Crowdsourcing Week

Social entrepreneurs need help. They have great ideas, they have great passion and they want to make a difference - but often they lack a story that can give their business wings and they lack support that can give their venture scale. By Christophe Fauconnier and Kyle Fraser, Innate Motion. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

IT’S A
LIFELINE
TO REACH
SCALE!
@cfauconnier
@innatemotion

3 GOLDEN
RULES

1.
CREATE
VALUE,
PEOPLE
TO PEOPLE

VIRTUAL
REALITY
REFUGEE
CAMP

OLD AGE
SIMULATION
SUIT

FROM
SAFETY TO
RELIABILITY

• Showreel

2.
STAGE
HOW
YOU
DARE TO CARE

TESLA
MODEL 3
PRESALES
= 350,000

WHY?

BEN &
JERRY’S
FASTEST
GROWING

WHY?

• Showreel

USING
RUGBY
TO HEAL
A NATION

3.
DESIGN
FOR INPUT
TO SCALE
YOUR IMPACT

DESIGN
FOR
LOSS
OF CONTROL

CREATED
FOR IMPACT
ENTREPRENEURS

YOUR
JOURNEY

STARTS
WITH
YOURSELF

DEFINING
YOUR
VENTURE

& THE
PEOPLE
YOU SERVE

WHAT’S
YOUR
FIGHT?

PICK A
FIGHT
THAT
MATTERS

innatemotion.com/innateX

THANK
YOU!
@cfauconnier
@innatemotion

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Your Brand Story is not a Marketing Gimmick, it’s a Lifeline to Reach Scale

1. STORY IS NOT A MARKETING GIMMICK... @cfauconnier @innatemotion

2. IT’S A LIFELINE TO REACH SCALE! @cfauconnier @innatemotion

3.

4. 3 GOLDEN RULES

5. 1. CREATE VALUE, PEOPLE TO PEOPLE

6. VIRTUAL REALITY REFUGEE CAMP

7. OLD AGE SIMULATION SUIT

8. FROM SAFETY TO RELIABILITY

9. • Showreel

10. 2. STAGE HOW YOU DARE TO CARE

11. TESLA MODEL 3 PRESALES = 350,000

13. BEN & JERRY’S FASTEST GROWING

15. • Showreel

16.

17. USING RUGBY TO HEAL A NATION

18. 3. DESIGN FOR INPUT TO SCALE YOUR IMPACT

19. DESIGN FOR LOSS OF CONTROL

20.

21. APP TO HUMANIZE YOUR BRAND

22. CREATED FOR IMPACT ENTREPRENEURS

23. YOUR JOURNEY

24. STARTS WITH YOURSELF

25. DEFINING YOUR VENTURE

26. & THE PEOPLE YOU SERVE

27. WHAT’S YOUR FIGHT?

28. PICK A FIGHT THAT MATTERS

29. innatemotion.com/innateX

30.

31. THANK YOU! @cfauconnier @innatemotion