Mike Contreras Co-Founder & Director SensisChallenges

1. Powering Developer
Communities with Prize
Challenges

2. Macro Trend. The Hub Economy.
Hub Players-
A few digital players own
the platforms that enable
multiple sectors of the
global economy. Consider
Android Auto, Apple
CarPlay, and OpenCar.
Network Effect
The more users of
software on the platforms
the more attractive it
becomes for new
stakeholders to make
their products
compatible with the
platform standards.
Harvard Business Review. Managing our Hub Economy.

3. The Hub Economy
depends on…
rapid and massive
developer engagement
and creation of 3rd party
apps, integrations etc..
Marketing Trend. Developers as marketing channels.
Resulting in
a big push for
Platform Evangelism

4. Understanding Developer Evangelism
What is it?
Marketing focused on gaining a critical mass of developer activity.
.
Who does it?
A product marketer or technology champion with knowledge of a
company’s suite of tools and APIs and connections to the developer
community.
Why do it?
To establish technology adoption, distribution, and technical standards for
the purpose of gaining network effects.

5. n n n
Product Marketers doing
Developer Evangelism face
challenges.
Driving massive developer adoption is hard to
scale, measure, and optimize.
HACK-A-THONS
& EVENTS
=NOT SCALABLE

6. Do free T-shirt’s lead to 3rd party apps?
T-shirts. Blogs. Events.
Developers on platform. API calls. 3rd Party Apps.

7. n n n
Developers are motivated by
Competition and Incentives.

8. Crowdsourcing Guarantees Developer Adoption.
For the Developer For the Product Marketer
ü Online = low barrier to participation.
ü Variety of coding contests and platforms
to choose from.
ü Winners get cash, bragging rights, and
training on new platforms.
ü Online = increased developer reach and
engagement.
ü Ensures technical standards and platform
tools are implemented for prize money to be
awarded.
ü Winners create viable 3rd party apps and are
much more likely to develop on the platform
again.

9. Developer Evangelism for HHS Health IT
Interoperability Standards
n n n
9

10. Inviting the healthcare and
innovation community to create an
API solution that allows people to
authorize the seamless and secure
flow of their health data across
health care provider IT networks.
n n n
n n n

11. n n n
Phase 1
Phase 2
Phase 3
Patients Providers
Prize Pot: $250,000
Proposals
Prototype & Pilot
Scale &
Implement
10 Winners, $5K each
5 Winners, $20K each
2 Winners, $50K each
Total Winning: $75,000
A secure system for users to seamlessly
store and share their health data with
trusted care providers. The authorization
for sharing of data is accomplished through
a Quick Response (QR) code scan and an
OAuth 2.0 handshake.
Live and Leave Well™ provides both a
consumer mediated exchange of end of life
plans and creates a transportable package of
data about that person’s end of life plans
Results
Challenge Design
10 Commercially viable API Products developed

12. Inviting the developer and data science
community to build working
prototypes using CDC’s Tracking
Network API exploring connections
between the environment and health.
n n n

13. n n n
Results Responsive Site Built by Developers for Developers
5
Data analytics and visualization tools created,
enabling insights related to environments and
heart disease, asthma, and pulmonary disease.
Challenge Winner

14. Envision the outcomes the enterprise needs and break apart
the scope of work into a series of contests.
Crowd Integration is developer evangelism
Execute contests paying only for performance while measuring
for engagement.
.
Enable the capture of key learnings and evangelize
stakeholders on the business value and processes required to
operationalize crowd challenges.

15. n n n
twitter.com/sensischallengewww.facebook.com/sensischallenges
www.linkedin.com/company/sensischallenges mcontreras@sensisagency.com
sensischallenges.com
Let’s Ignite the
Power of the Crowd