Presented at Crowdsourcing Week 2013 by Simon Dale, SAP. Learn more at CrowdsourcingWeek.com

1. Making Sense of the Crowd
Are we as smart as they think?
Simon Dale, SAP

2. © 2013 SAP AG. All rights reserved. 2
The Real Business of Crowd-x-ing
http://www.ft.com/cms/s/0/ed3ea2d0-cd40-11e2-90e8-
00144feab7de.html#axzz2VIZTpGpP
http://www.economist.com/news/technology-quarterly/21578514-luis-von-ahn-helped-save-
internet-spammers-his-larger-quest-put

3. So how?
A crowd is just a crowd unless you know what you are looking for

4. The rapid scaling &
simplification of
technology

5. Crowd sourced data and high-
powered infrastructure leads to new
opportunities
Nomura Research Institute

6. Individuals become
networks
We pride ourselves on our individuality and
uniqueness, but are more connected than ever
before.

7. Personalized Offer Testing

8. Personalisation
squared
We are still a while away from mind reading
technology. But what if predictive starts to
resemble something similar?

9. Intelligent Airports
9
>1m data points per day and growing (~10% customers with smartphones)

10. Storms Ahead
Turn threats into opportunities and weaknesses to your advantage

11. The Sexiest Job of the 21st Century?
180,000 shortfall by 2018 – DJ Patil, HBR
http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/

12. What are you going to do differently?

13. © 2013 SAP AG. All rights reserved. 13

14. © 2013 SAP AG. All rights reserved. 14
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