"According to data from Crowd Factory, whose technology powers social sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back to the site to view the release."

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The Social PR Series is supported by Vocus. Vocus helps businesses get heard and
talked about on social media and beyond. It brings you all the conversations that matter,
without information overload, and lets you find influencers fast. Take a quick online demo
and see what it can do.
So you’ve got the social PR basics down, and you’re following and
engaging with relevant media and influencers. Maybe you’ve even
developed a few social media campaigns for your company or clients.
What are some other ways you can give your PR efforts an added
social boost?
Here are five social media tips for PR professionals.
1. Anticipate and Join Twitter Conversations

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Twitter
9342
followers
Google
8865
While you can’t always predict what news or events will become a #hashtag that people will follow, it’s a pretty followers
safe bet that events like the #Oscars or #adtech will have a large group of people following the hashtag before,
during and shortly after each event. PR pros should consider timing news or relevant content around these Gadgets
events so they have an immediately engaged audience for tweets about this content. 1162
followers
For example, indie fashion site Moxsie.com timed a Twitter-based “Fashion Police” contest around the #Oscars Apple
conversation, inserting contest-related tweets into the mix. 7588
followers
One thing to note: You can certainly drop your tweet into the fray and hope people will retweet it, but to truly
Skype
participate in the conversation, you should actively engage — retweeting good content, following interesting 571
people, replying to questions and posting more than just links to your brand content — so the community followers
recognizes you and values your contribution.
YouTube
1488
followers
2. Write Tweetable Press Release Headlines
Microsoft
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When you use a news distribution service such as PR Newswire or PRWeb to issue a press release, you 1
typically see a large number of tweets that feature your press release headline once your news hits the wire.
Writing your release headline with “tweetability” in mind can impact the number of tweets and retweets of your
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release. Health & Fitness 22
This is not only a great opportunity to get your company, product or client’s name out to the social community,
but also to drive views of your release. According to data from Crowd Factory, whose technology powers social
2
sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back
to the site to view the release. Just How Dangerous Is
Sitting All Day?
Four key things to ask yourself when writing a tweetable press headline are: [INFOGRAPHIC] 78
Is it short enough to fit into a tweet that also includes a Twitter handle and a link?
3
Is the company or product name in the beginning so it won’t get cut off?
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Does it contain relevant keywords to make it searchable? iPad 2 [PICS] 137
Is it punchy enough to generate retweets based on the headline alone?
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