http://crowdfactory.com, The buildup for the album had a pretty serious social media component that may be used as a blueprint for future album releases. Spears's label, Jive Records worked with Crowd Factory's Social Offer technology to spread the word as much as possible via social media and reward influencers. Here's how it worked: Visitors to Britney.com saw an offer to pre-order the album and share the offer with their friends. If fans got 10 or more of their friends to visit Britney.com, they got a 20% off promo code for the entire Britney catalog. (This differs from the Groupon model — in which a certain amount of people are required to take part and, if they do, everyone gets the discount.)

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How Britney Spears Used a Groupon-Style Game to Like 497929 likes. Sign Up to see what your friends like.
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Britney Spears’s album, Femme Fatale, landed at number one on the
Billboard charts last week, but the singer didn’t get there all by
herself.
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The buildup for the album had a pretty serious social media
component that may be used as a blueprint for future album releases.
Spears’s label, Jive Records worked with Crowd Factory’s Social Offer Your Email Address Sign up
technology to spread the word as much as possible via social media
and reward influencers.

2. and reward influencers. TRENDING TOPICS
Here’s how it worked: Visitors to Britney.com saw an offer to pre-order the album and share the offer with their Google
friends. If fans got 10 or more of their friends to visit Britney.com, they got a 20% off promo code for the entire 10319
followers
Britney catalog. (This differs from the Groupon model — in which a certain amount of people are required to
take part and, if they do, everyone gets the discount.) Gadgets
1398
followers
As a result of the offer, 30% of traffic to Britney.com came through Crowd Factory. Each sharer got six or more
friends, on average, to visit the site.
YouTube
1843
Sanjay Dholakia, CEO of Crowd Factory, says the promotion worked because it joined two principles: deals followers
and gaming. “We combined the two things,” he says. “It’s sort of a game.” Dholakia says it makes more sense
to reward superfans in this case than to offer a deal for everyone a la Groupon. “This makes it more personal Apple
8732
and more effective,” he says. followers
The group-buying deal wasn’t the only social media innovation related to the album. Prior to the release, Tv
Britney’s team released several teaser videos on YouTube — at 10 seconds or fewer — that got a total of more 0
followers
than 10 million views. As part of her social media makeover, Spears — who lags behind pop stars like Lady
Gaga and Lil Wayne in Facebook fans — also recently launched a Tumblr site. Television
577
followers
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1843 followers 1509 followers 480 followers 1788
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Britney Spears Follow Social offer Follow News Follow
18 followers 0 followers 6702 followers Social
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11280
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