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Unit 4 Marketing Your Documentary

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Unit 4- marketing your Documentary
A description of the target audience & potential market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Niche Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Focus group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing plan – part 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Produce a draft/ storyboard/script for two possible adverts. In addition, produce a draft/storyboard for 2 possible promotions. ,[object Object],[object Object]
Schedule for release of adverts/ promotions/ description of how feedback will be gained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An explanation of the potential use of two official research bodies in gaining feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An explanation of the role of the ASA and other official bodies in influencing the content of the adverts ,[object Object],[object Object]
Producing advertising and promotional materials for your documentary. ,[object Object],[object Object],[object Object],[object Object],[object Object]
In your production groups produce 1 example of the following: ,[object Object],[object Object],[object Object]
Client meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Task 4 – Focus group presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus group continued…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In your teams ensure that individually you can evidence to show how - make notes as evidence on the following…….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Unit 4 Marketing Your Documentary

  • 1. Unit 4- marketing your Documentary
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