interesting and creative life of web3.0

1. Creative and Interesting
Life with Web3.0
Mr. Alex Hung
Crossover International Co. Ltd
Email: alex@crossover-int.com

2. Who am I?
• Web3.0 expert
– Enhance Web2.0 Business Model + Social
Network + Mobile Computing + Pervasive
Computing + Artificial Intelligence
• Over 19 years experience in the IT industry
and accumulated extensive IT expertise and
broad industry knowledge, with both
technical and business perspectives.
• I got my MBA and MSc in Information
Systems Management from HKUST, and a
Computer Science degree conferred by
HKU.

4. World in 2000 as Predicted in 1910
by French artist Villemard in 1910

5. In the 21st century, in order to control traffic jams in the
air, there will be more and more flying policemen.

6. Wars will be fought by “combat cars”.

7. Schools will be equipped with audio books.

8. Horses will be so rare that people will pay to see them.

9. You’ll be able to send mail just by dictating it into
loudspeaker.

10. Heating with Radium.

11. Building sites will be equipped with automatic devices
and machines.

12. Makeup will be applied just by pressing few buttons.

13. Hair salon.

14. Electric train from Paris to Beijing.

15. Tailor.

16. Motorized roller skates.

17. Video-telegraph.

18. Listening to an audio-newspaper.

19. Tech innovation 2012-2015

20. QUANTIFIED
NIKE FUELBAND
The tipping point for QUANTIFIED?

21. QUANTIFIED
BABOLAT
Tennis racquet features sensors to analyze
player performance

22. MOBILE
MOMENTS
SNAPCHAT
Hyper-temporary photo sharing

23. MOBILE
MOMENTS
PROJECT INGEBORG
Virtual library in Klagenfurt, Austria

24. MADE
FOR ONE
3D SYSTEMS
3D printed acoustic guitar

25. EMBODIED
PLAN UK
Female-focused charity advertisement
can only be viewed by women

26. EMBODIED
SAMSUNG
Smart TV uses face recognition to respond to
user

27. OUTSOURCED
LIFE
THE MILKMAID
Milk jug sends SMS when milk is low or off

28. SURFACE
RETAIL
PEAPOD
QR code virtual stores at US commuter
hotspots

29. DEVICES
AND DEMOS
PROJECT GLASS
Google unveils smart glasses prototype

30. GET GOING!

31. • In average, each person in Hong Kong owns
about 2.3 sim card
• 60% of them are Smartphones
– 70% of people use smartphone while eating
– 80% use it while watching TV, and
– 90% use it during the toilet time

33. Page 33
Evolution of Mobile Devices
Source: mobileworldcapital.com

34. Page 34
Evolution of Mobile Devices

35. Benefits
•
•
•
•
•
•
•
•
•
•
locator (GPS)
Calendar of events (view and share via email
or Social Media)
RSVP for events and payment acceptance
Subscription billing and profile updates
Video and image gallery
Membership benefits (special coupons)
Blog/ Social Media interaction from the phone
Push notifications of upcoming events (pop ups
or badge)
Mass sharing of media for attendees of a
particular event
Banner advertising spots

36. Page 36
QR Code
• Quick Response Code (a type
of 2D barcode)
• Applications (flight boarding
pass, train ticket)
QR Scanner
QR Code Generator

37. Page 37
Mobile Payment
• Near Field Communication (NFC)
• Google Wallet
• Paypal

38. Page 38
Update on Recent trends and latest
development in mobile platforms
• Google Play Books
• Google Glass
• Smartphone with curved screen
• iPhone with fingerprint identity
sensor
• iPhone using 64-bit architecture
CPU Chip

39. Page 39
Air Gesture
• A special control functions without touching
the screen, e.g.:
Quick glance
When the screen is turned off, move
your hand above the sensor to view
notifications, missed calls, new
messages, time and date, and more.
Air jump
While viewing emails or webpages,
move your hand up or down across the
sensor to scroll the page up or down.

40. Page 40
Air browse
Move your hand to the left or right across the
sensor to browse images, webpages, songs, or
memos.
Air move
Tap and hold an icon with one hand, and then move
your other hand to the left or right across the sensor to
move the icon to another location.
While using the daily or weekly calendar, tap and hold
an event, and then move your other hand to the left or
right to move the event to another day or week.
Air call-accept
When a call comes in, move your hand to
the left, and then to the right across the
sensor to answer the call.

41. Page 41
Air View
• Point at an item with your finger to preview the
content or view information in a pop-up
window. When you point at an area on a
webpage for a few seconds, the device
magnifies the area.

42. Page 42
Location-Based Technology
• GPS (Global Positioning System)
• Map and compass
• Driving navigation
• Indoor Positioning

43. Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko

44. Definition of Web 3.0
• - Semantic Web and personalization.
• - "the computer is generating new information", rather
than humans.[74]
• - Web 3.0 to emerge from new and innovative Web 2.0
services with a profitable business model.
• - first-generation Metaverse (convergence of the virtual
and physical world),
• - enable the use of autonomous agents to perform some
tasks for the user
• - 3D simulations, augmented reality, human-constructed
semantic standards, and pervasive broadband, wireless,
and sensors.

45. Web 1.0
• Read-only Content and Static HTML
websites

46. Web 2.0
• User Generate Content and Social network

47. Web 3.0
• Semantic Web, machine can read the data
and help us

49. Welcome to Web 3.0

50. The Web is Everywhere
We don’t need to
be hooked to a
desk to have
internet access;
wi-fi is practically
everywhere.
You don’t even
need a phone to
log onto the web,
Mirror, walls,
refrigerators, desks
and
shelves…Anything
with a flat surface
would probably
do.

51. Human – Computer Interface
• Human – Computer
Interface refers to any
medium that allows
interaction between the
user and the machine
– such as keyboards and
touch-screens.
• Mobile phones went from
keypads to voice
command
• The motion sensing phone
is already on its way
– with eye movement sensing
and 3D visual designs

52. Cloud Storage
• What’s Special about cloud computing?
• Cloud computing example – Google Translate
– The original text is uploading to its database,
– the server processes it,
– then downloads the target text to your PC.
• Google’s supercomputer cover text, sound,
video and maps without having you install a
single additional software.
• The information is shared by possibly millions of
users at the same time.

53. Cloud Storage

54. A single ID: One for All, All for One
• Have you ever forgotten your password
before?
• Web 3.0 aims to solve this problem by
unifying the resources of different platform
all into one.
• Imagine if you can shop online, blog, chat
on the web phone with just a one-stop
registration process!

55. What Semantic Web?
• The sites you visit every day use natural
language, images and page layout to
present information
– easy for you to understand.
• But computers can't make sense of all this
information.
– can't read, see relationships or make decisions
like you can.
• The Semantic Web proposes to help
computers "read" and use the Web.

56. Why Semantic Web?
• Suppose you want to buy something online
with some basic criteria
• Your best bet would be to
– look at different retailers'
web pages, comparing
prices and shipping times
and rates; or
– look for a site that will
compare prices and
shipping options from
several retailers all at once.

57. Why Semantic Web?
• With the Semantic Web, you could enter
your preferences into a computerized agent
– which would search the Web, find the best
option for you, and place your order.
• The agent could then
– open personal finance software and record the
amount you spent on your computer,
– mark the date of arrival on your calendar.
– learn your habits and preferences

58. Why Semantic Web?
• The agent would do by searching through
metadata that clearly identify and define what
the agent needs to know.
• Metadata
– simply machine-readable data that describe other
data.
– invisible as people read the page, but they're clearly
visible to computers.
• Metadata can also allow more complex,
focused Web searches with more accurate
results.

59. Wall-e Movie…..

70. Social Periphery & Mobile Social
Networks

71. Social Periphery & Mobile Social
Networks

72. Social Periphery & Mobile Social
Networks

73. Social Periphery & Mobile Social
Networks

74. Social Periphery & Mobile Social Networks

75. Page 77
Augmented Reality (AR)
• A live view of a physical, realworld environment whose
elements are augmented by
computer-generated sensory
input such as sound, video,
graphics or GPS data.
• Artificial information about the
environment and its objects can
be overlaid on the real world.
• E.g. Where is Dr. Sun?

76. Where is Dr. Sun?
搜尋孫中山
• iPhone and Android phone apps for
the Campaign on 1911 Revolution
• With Augmented Reality (AR) and
interactive user experience
• Guide users on a virtual journey
through 30 designated spots related
to the history of the 1911 Revolution
and Dr Sun Yat-sen in Hong Kong.

77. Where is Dr. Sun?
搜尋孫中山
Augmented Reality (AR)
• 30 check points with
GPS locating function.
• Take photos with the
stamp
• To ensure the function
goes well, Crossover
did the site visit both
individually and with
the client.

78. Where is Dr. Sun?
搜尋孫中山
Q&A and Badges
Collection
• Answer the multiple
choice questions for
each checkpoint and
earn a badge
• Get the Final Badge
within a specific area

79. Pervasive Mobile Application (Web
3.0)
• The future applications should be able to
provide the users the most reasonable result
based on the following conditions:
– location, time, weather, personal preference, etc

80. Pervasive Mobile Application (Web
3.0)
• System can get related information from social
network, like:
– Facebook, Twitter, Weibo, etc.
Example – YummyYummy
 Users can:
 Sharing delicious food
or recipe
 Search for restaurants
by their current
location and users’
preference

81. Definition of Web 3.0
• - Semantic Web and personalization.
• - "the computer is generating new information", rather
than humans.[74]
• - Web 3.0 to emerge from new and innovative Web 2.0
services with a profitable business model.
• - first-generation Metaverse (convergence of the virtual
and physical world),
• - enable the use of autonomous agents to perform some
tasks for the user
• - 3D simulations, augmented reality, human-constructed
semantic standards, and pervasive broadband, wireless,
and sensors.

82. Thanks.
From Alex Hung
alex@crossover-int.com
www.crossover-int.com