How does SugarCRM help make every user a customer expert, creating personalized one- to-one connections between users and customers every time they engage? It’s simple: Sugar gives users the relevant customer information they need, so they know what matters to their customers, when it matters. This insight provides users with the means to know and understand their customers—and to make the most of every interaction, whether in person, on the phone, via chat or email, or through social media channels.

1. Overview
Creating Customer Experts
Every Customer. Every User. Every Time. SugarCRM

2. SugarCRM: Creating Customer Experts
2 SugarCRM - Overview
How does SugarCRM help make every user a customer expert, creating personalized one-
to-one connections between users and customers every time they engage? It’s simple:
Sugar gives users the relevant customer information they need, so they know what matters
to their customers, when it matters. This insight provides users with the means to know and
understand their customers—and to make the most of every interaction, whether in person,
on the phone, via chat or email, or through social media channels.
Every Customer. Every User. Every Time.
Every Customer. Sugar enables users
across an organization to understand
each customer as an individual, obtain all
relevant customer information in a single
view, and access that information when
it matters. Teams can understand their
accounts inside and out with personalized
360-degree business, online, and social
customer intelligence, can identify what
matters, and can know when to engage.
Every User. Sugar helps all users do
their jobs better. Our user-first philosophy
reflects our obsession with how people
use CRM in actual business situations.
Through Sugar’s enhanced user
experience, integrated mobile access,
and embedded customer intelligence
on every screen, all users can be more
productive and focus on what matters
most: their customers.
Every Time. Sugar helps employees
sell and provide support with the power
of collective expertise. Marketing, sales,
and support professionals can connect in
real time with experts across the extended
organization, understand each point of
contact the customer has made with
the business, and collaborate and share
winning practices to drive higher customer
lifetime value.
The Most Flexible Platform
Future Proof. From the beginning,
we’ve built Sugar with an open software
architecture. Sugar leverages only open
industry-standard technologies including
HTML5, REST, JavaScript, and PHP,
delivering improved agility, lower total
cost of ownership, and long term peace
of mind. Developers have complete
access to our software platform and
have responded by creating nearly 200
commercial integrations with leading
business applications. As businesses
grow, and as business and social
networks evolve, Sugar can easily be
modified, extended, and integrated quickly
and effectively. This flexibility makes Sugar
a long-term, future proof solution that
continues to add value after other CRM
applications have become obsolete.
Deploy Anywhere. Sugar’s versatility
makes it the most agile CRM solution. The
Sugar platform can be deployed through
Sugar’s On-Demand multi-tenant service,
on-premise behind a firewall, or through
Sugar’s private cloud offering. Sugar
customers are not locked into only one
delivery model, and can easily move their
Sugar installation between the different
delivery models based on their changing
requirements. With Sugar, users are never
locked-in by inflexible deployments that,
over time, become too expensive and too
cumbersome to meet business needs.
Your Business, Your CRM. Unlike
traditional monolithic CRM systems
only IT controls, Sugar’s best-of-breed
platform enables anyone to rapidly build
and deploy powerful personalized mobile
solutions, social applications and business
processes in the cloud or on premise.
Sugar has the flexibility, agility, and
simplicity required to enable customers to
quickly and easily make Sugar their own.
Customers can easily adapt Sugar to fit
their customer processes, for their teams,
their business, in their words. Sugar’s
open solution provides market leading
flexibility in personalization, configuration,
and customization so it can integrate
into any business with minimal disruption
and reduced implementation costs. With
Sugar, user adoption is faster, and return
on investment occurs sooner.

3. 3SugarCRM - Overview
Lowest Total Cost of
Ownership
Complete Value. SugarCRM is a
complete CRM system for one price. That
means we provide an integrated,
enterprise- class marketing and lead
management, sales management, service
management, and customer management
system with every edition, with no
unexpected add- ons or hidden costs.
Even better, Sugar’s managed as a single
system, across all devices, which reduces
complexity and IT overhead. Sugar is
designed to deliver the lowest total cost of
ownership in the market today, and
designed to keep it that way. From our
open, industry-standard architecture, to our
cross-device integrated CRM suite, to our
numerous deployment options, Sugar
provides a higher value over a longer
service life.
With our millions of
complicated records,
Sugar Professional
offered an ease-of-use
that was unmatched.
The flexibility it
provides allows us
to manage our data
into campaigns that
continue to exceed
our expectations year-
on-year.”
Lorena Clavijo, Aftermarket Analyst,
GM Colombia
Open Culture
Open Ecosystem. The more our
customers use Sugar, the more they want
to put it to work on additional business
challenges. That’s when they discover
the benefits of Sugar’s ecosystem, which
brings together leading solutions, solution
providers, and experienced partners.
Building on Sugar’s open platform,
innovative applications can be developed
faster and at a lower cost than on
proprietary platforms.
Open Community. Sugar’s active
community includes more than 30,000
registered developers on six continents.
Our community helps us drive innovation
through continuous idea creation, usage,
and feedback on Sugar’s platform,
extensions, and complementary
applications. Between our developer
community and certified partners,
virtually any business integration,
extension, or plug-in can be easily
created or already exists.
Pure-play CRM. At SugarCRM, all we do
is CRM. We don’t build CRM as a sideline
or cross-sell and we don’t make our
customers invest in an array of products
or technology to build out their customer
relationship management strategy.
Instead, we focus on one thing: a CRM
platform that creates customer experts.
Innovative, open,
best-in-class CRM solutions
Exceptional value and return on
investment
Unparalleled flexibility in
deployment and integration
An intensive focus on the success
of each of our customers
Our switch to
SugarCRM means
that we are now even
better equipped to
deliver excellence in
customer service.”
Donal Keane, UK Marketing Manager,
Loomis UK
Sugar is available in four subscriptions
to meet the needs of any business, from
small, single team firms through the
largest enterprises. Each Sugar version is
based on the same software code which
allows for easy migration as businesses
grow or needs change.
Sugar Professional
A full-featured CRM suite including
sales, marketing, and customer support,
designed for single customer-facing
teams.
Sugar Corporate
A full-featured CRM suite including
sales, marketing, and customer support,
designed for multiple customer-facing
teams and channels.
Sugar Enterprise
A full-featured CRM suite including
sales, marketing, and customer support,
designed for complex organizations and
channels. Adds support for advanced
forecasting, self-service customer portal,
advanced reporting, private cloud hosting,
development sandboxes, and a higher
level of customer support.
Sugar Ultimate
Sugar’s most advanced features with the
highest level of support.

4. SugarCRM
Customer relationship management CRM software
for business. In the cloud, online,on demand,onsite –
the best sales,email and mobile CRM integration.
CRMWorks ASIA
www.crmworks.asia
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