SEO, AdWords, Analytics (Online Marketing) in Turkey. This presentation gives brief information and a status update of a promising internet market, Turkey. Different revenue models and performance appraisal of these models for major Turkish web sites are also included in this presentation. If you would like to get deatiled information regarding the e-commerce/online marketing environmentt of Turkey please consult to crm @ myparmaksiz. com

1. M. Yalçın Parmaksız Electronics Eng, MBA E-Marketing Coordinator, EBİ A.Ş E-Commerce Performance Measurement Informatics Associations of Turkey (IAT),Istanbul, Turkey June 11, 2010 www.myparmaksiz.com crm@myparmaksiz.com

2. Trends in Turkey Last 1 month www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

3. E Commerce Sites - 1 www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

4. E Commerce Sites - 2 www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

5. Google Web Master Tools- Search Queries Click Through Rate Number of clicks/Number of impressions Number of impressions Google Search Queries Average position in Google search results www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

6. About Turkey www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

7. Internet Users Stats in Turkey www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

8. Internet Users www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

9. Internet Users in Turkey www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

10. PC /Lap Top Internet Use in Turkey www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

11. Mobile Internet Use in Turkey www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

12. Turkey – The Facts www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

13. Convergence is taking place www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

14. Top Activities Carried Out - Turkey www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

15. Most Popular Web Sites www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

16. Ecommerce Basics in the past 6 months www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

17. The internet can influence purchasing www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

18. Components of a Successful Website www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

19. SEO/SEM SEO = search engine optimization. The art of getting your website to the top of natural listings on the search engines SEM = search engine marketing. Technically covers both, but colloquially refers to the management of Paid Search campaigns www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

20. Google’s Worldwide Search Share (Jul 2009) www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

21. Organic and Sponsored Search Results Sponsored Search Results Organic Search Results www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

22. Heat Maps www.eyetools.com, Cornell University 2004 www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

23. Black Magic SEO www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

24. How does Google... www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

25. 1.Trust /Authority of the Host Domain www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

26. 2.Link Popularity of the Specific Page Link Link Link Link Link Link Link Link Link Link Home Page Link Link Critical Mass of links pointing to the home page Link Category Pages Category Pages Few or no links pointing to the subcategory pages The lack of links prevents subcategory pages from ranking well in organic search www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

27. 3. Anchor Texts of External Links & Semantics www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

28. 4. On-Page Keyword Usage www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

29. 6. Social Graph Metrics www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

30. 7. Registration and Hosting Data www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

31. SEO Ranking Factors www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

32. SEO vs AdWords www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

34. Google Content Networkwww.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

35. Google AdWords- Content Network www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

36. Google AdWords Image Ads www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

37. Google AdWords Video Ads www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

38. Google AdWords Mobile Ads www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

39. Ready to implement- Video and Banner Ads www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

41. Interaction Rate:

42. ClickThrough Rate:

43. Mousover rate:

44. Play Rate: The play rate column in your video ad reports indicates the number of plays your video receives divided by the number of times your video ad is shown (impressions).www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

45. What is Google Analytics ? www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

46. Providing Answers to Difficult Questions www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

47. A Few Features www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

48. How Google Analytics Works ? www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM

49. Report Interface www.myparmaksiz.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM