Social Media for the Freelance Soul was a presentation given at The Digital Arts Experience in White Plains, New York. The presentation focused on leveraging social media platforms and utilizing specific techniques to help freelancers and solopreneurs launch their businesses, get more clients and properly brand themselves, their products and their services.

1. SOCIAL MEDIA
FOR...
THE FREELANCE
Soul
Cristin Grogan The Digital Arts Experience
Friday, June 28, 13

2. SOCIAL MEDIA
FOR...
THE FREELANCE
Soul
#DAESocial
@cristin
HASHTAG!
Friday, June 28, 13

3. What is
Social Media?
Officially, social media is an “umbrella term
that defines the various activities that integrate
technology, social interaction, and the
construction of words, pictures, videos and
audio.”
-Wikipedia
Friday, June 28, 13

4. How popular
is
Socialmedia?
A few figures from Pew Internet’s December 2012:
Friday, June 28, 13

5. How popular
is
Socialmedia?
1
A few figures from Pew Internet’s December 2012:
Friday, June 28, 13

6. How popular
is
Socialmedia?
1
There were 1.43 billion social network users in 2012 (a 19.2 increase
over 2011 figures)
A few figures from Pew Internet’s December 2012:
Friday, June 28, 13

7. How popular
is
Socialmedia?
1
2
There were 1.43 billion social network users in 2012 (a 19.2 increase
over 2011 figures)
A few figures from Pew Internet’s December 2012:
Friday, June 28, 13

8. How popular
is
Socialmedia?
1
2
There were 1.43 billion social network users in 2012 (a 19.2 increase
over 2011 figures)
A few figures from Pew Internet’s December 2012:
65% of Internet users in the US used social networking sites (a 4%
increase from 2011)
Friday, June 28, 13

9. How popular
is
Socialmedia?
1
2
3
There were 1.43 billion social network users in 2012 (a 19.2 increase
over 2011 figures)
A few figures from Pew Internet’s December 2012:
65% of Internet users in the US used social networking sites (a 4%
increase from 2011)
Friday, June 28, 13

10. How popular
is
Socialmedia?
1
2
3
There were 1.43 billion social network users in 2012 (a 19.2 increase
over 2011 figures)
A few figures from Pew Internet’s December 2012:
65% of Internet users in the US used social networking sites (a 4%
increase from 2011)
61% of adults under 30 reported that they used a social networking
site at least once per day
Friday, June 28, 13

11. How popular
is
Socialmedia?
1
2
3
There were 1.43 billion social network users in 2012 (a 19.2 increase
over 2011 figures)
What does this all mean?
A few figures from Pew Internet’s December 2012:
65% of Internet users in the US used social networking sites (a 4%
increase from 2011)
61% of adults under 30 reported that they used a social networking
site at least once per day
Friday, June 28, 13

12. That a significant
amount of our
consumer’s time is being
spent...
Friday, June 28, 13

13. On
SOCIAL NETWORKS
That a significant
amount of our
consumer’s time is being
spent...
Friday, June 28, 13

14. The way we
disseminate
information is
CHANGING
Friday, June 28, 13

15. The way we
disseminate
information is
CHANGING
Friday, June 28, 13

16. The way we
disseminate
information is
CHANGING
Friday, June 28, 13

17. The way we
disseminate
information is
CHANGING
Friday, June 28, 13

18. The way we
disseminate
information is
CHANGING
Friday, June 28, 13

19. The way we
disseminate
information is
CHANGING
Friday, June 28, 13

20. The way we
disseminate
information is
CHANGING
Friday, June 28, 13

21. The way we
disseminate
information is
CHANGING
Friday, June 28, 13

22. The way we
disseminate
information is
CHANGING
Friday, June 28, 13

23. The way we
disseminate
information is
CHANGING
Friday, June 28, 13

24. Passive
Consumers have gone from
passive to active...
So companies must transition
“broadcasters” to “listeners”...
Friday, June 28, 13

25. Passive
Consumers have gone from
passive to active...
So companies must transition
“broadcasters” to “listeners”...
Friday, June 28, 13

26. Passive
ACTIVE
Consumers have gone from
passive to active...
So companies must transition
“broadcasters” to “listeners”...
Friday, June 28, 13

27. BROADCAST
Social Media has changed
the way businesses
their message...
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28. Believe it or not...
Friday, June 28, 13

29. of consumers
expect a company
to have some sort of
socialmediapresence
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30. of consumers
expect a company
to have some sort of
93%
socialmediapresence
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31. Friday, June 28, 13

32. The problem is...
Friday, June 28, 13

33. Most businesses are still treating
social media like JUST another
marketing channel...
The problem is...
Friday, June 28, 13

34. Most businesses are still treating
social media like JUST another
marketing channel...
The problem is...
place
Friday, June 28, 13

35. Friday, June 28, 13

36. But that’s not what our consumers want...
Friday, June 28, 13

37. of social media users believe that a
company should go further than just
having a presence...
Theyshouldbeinteractingwiththeircustomers
Friday, June 28, 13

38. of social media users believe that a
company should go further than just
having a presence...
85%
Theyshouldbeinteractingwiththeircustomers
Friday, June 28, 13

39. Friday, June 28, 13

40. Consumers want a dialogue...
Friday, June 28, 13

41. Consumers want a dialogue...
Two way communication!
Friday, June 28, 13

42. How social
media has
changed
everything
Friday, June 28, 13

43. The old rules of marketing...
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44. 1
The old rules of marketing...
Friday, June 28, 13

45. Marketing simply meant advertising (and branding)1
The old rules of marketing...
Friday, June 28, 13

46. Marketing simply meant advertising (and branding)1
2
The old rules of marketing...
Friday, June 28, 13

47. Marketing simply meant advertising (and branding)1
2 Advertising was one way: company-to-consumer
The old rules of marketing...
Friday, June 28, 13

48. Marketing simply meant advertising (and branding)1
2
3
Advertising was one way: company-to-consumer
The old rules of marketing...
Friday, June 28, 13

49. Marketing simply meant advertising (and branding)1
2
3
Advertising was one way: company-to-consumer
Advertising was exclusively about selling products
The old rules of marketing...
Friday, June 28, 13

50. Marketing simply meant advertising (and branding)1
2
3
4
Advertising was one way: company-to-consumer
Advertising was exclusively about selling products
The old rules of marketing...
Friday, June 28, 13

51. Marketing simply meant advertising (and branding)1
2
3
4
Advertising was one way: company-to-consumer
You needed to have a huge budget
Advertising was exclusively about selling products
The old rules of marketing...
Friday, June 28, 13

52. Marketing simply meant advertising (and branding)1
2
3
4
Advertising was one way: company-to-consumer
You needed to have a huge budget
Advertising was exclusively about selling products
The old rules of marketing...
5
Friday, June 28, 13

53. Marketing simply meant advertising (and branding)1
2
3
4
Advertising was one way: company-to-consumer
You needed to have a huge budget
Advertising relied on interrupting people to get them to pay attention to a
message
Advertising was exclusively about selling products
The old rules of marketing...
5
Friday, June 28, 13

54. The NEWrules of marketing...
Friday, June 28, 13

55. 1
The NEWrules of marketing...
Friday, June 28, 13

56. Marketing is now morethanjustadvertising1
The NEWrules of marketing...
Friday, June 28, 13

57. Marketing is now morethanjustadvertising1
2
The NEWrules of marketing...
Friday, June 28, 13

58. Marketing is now morethanjustadvertising1
2
The NEWrules of marketing...
People want authenticity, not “spin”
Friday, June 28, 13

59. Marketing is now morethanjustadvertising1
2
3
The NEWrules of marketing...
People want authenticity, not “spin”
Friday, June 28, 13

60. Marketing is now morethanjustadvertising1
2
3 People want participation, not propaganda
The NEWrules of marketing...
People want authenticity, not “spin”
Friday, June 28, 13

61. Marketing is now morethanjustadvertising1
2
3
4
People want participation, not propaganda
The NEWrules of marketing...
People want authenticity, not “spin”
Friday, June 28, 13

62. Marketing is now morethanjustadvertising1
2
3
4 All you really need is an internetconnection
People want participation, not propaganda
The NEWrules of marketing...
People want authenticity, not “spin”
Friday, June 28, 13

63. Marketing is now morethanjustadvertising1
2
3
4 All you really need is an internetconnection
People want participation, not propaganda
The NEWrules of marketing...
5
People want authenticity, not “spin”
Friday, June 28, 13

64. Marketing is now morethanjustadvertising1
2
3
4 All you really need is an internetconnection
Instead of causing one-way interruption, marketing is about
havingcontentready for when your audience needs it most
People want participation, not propaganda
The NEWrules of marketing...
5
People want authenticity, not “spin”
Friday, June 28, 13

65. And most importantly...
Friday, June 28, 13

66. Friday, June 28, 13

67. you havetheabilityto reachyour buyers directly
Friday, June 28, 13

68. MARKETING IS nolongeraboutseeing
yourcompanyonTV...
you havetheabilityto reachyour buyers directly
Friday, June 28, 13

69. MARKETING IS nolongeraboutseeing
yourcompanyonTV...
It’saboutyourbuyersseeingyour
companyontheweb
you havetheabilityto reachyour buyers directly
Friday, June 28, 13

70. MARKETING IS nolongeraboutseeing
yourcompanyonTV...
It’saboutyourbuyersseeingyour
companyontheweb
you havetheabilityto reachyour buyers directly
it’saboutusinggreatonlinecontentto
drivepeopleintothepurchasing process
Friday, June 28, 13

71. MARKETING IS nolongeraboutseeing
yourcompanyonTV...
It’saboutyourbuyersseeingyour
companyontheweb
you havetheabilityto reachyour buyers directly
it’saboutusinggreatonlinecontentto
drivepeopleintothepurchasing process
Plus, there are so many opportunities within social for...
Friday, June 28, 13

72. PUBLIC
RELATIONS
Customer
Service
collaboration
loyalty
building
Customer
Acquisition
thought
leadership
networking
RECRUITING
Friday, June 28, 13

73. Going beyond the
basics
Friday, June 28, 13

74. Using social media to find new
clients...
Friday, June 28, 13

75. Using social media to find new
clients...
Great
CONTENT
Friday, June 28, 13

76. Using social media to find new
clients...
Great
CONTENT
Friday, June 28, 13

77. Using social media to find new
clients...
Amplified
bysocial
Great
CONTENT
Friday, June 28, 13

78. Using social media to find new
clients...
Amplified
bysocial
Great
CONTENT
Friday, June 28, 13

79. Using social media to find new
clients...
Amplified
bysocial
Shared by
fans
Great
CONTENT
Friday, June 28, 13

80. Using social media to find new
clients...
Amplified
bysocial
Shared by
fans
Great
CONTENT
Friday, June 28, 13

81. Using social media to find new
clients...
Amplified
bysocial
Shared by
fans
Getsyou
known
Great
CONTENT
Friday, June 28, 13

82. Using social media to find new
clients...
Amplified
bysocial
Shared by
fans
Getsyou
known
Great
CONTENT
Friday, June 28, 13

83. Using social media to find new
clients...
Amplified
bysocial
Shared by
fans
Getsyou
known
Great
CONTENT
Getsyou
CLIENTS
Friday, June 28, 13

84. Using social media to find new
clients...
Amplified
bysocial
Shared by
fans
Getsyou
known
Great
CONTENT
Getsyou
CLIENTS
Friday, June 28, 13

85. Using social media to find new
clients...
Amplified
bysocial
Shared by
fans
Getsyou
known
Great
CONTENT
Getsyou
CLIENTS
Builds
SEO
Friday, June 28, 13

86. Using social media to find new
clients...
Amplified
bysocial
Shared by
fans
Getsyou
known
Great
CONTENT
Getsyou
CLIENTS
Builds
SEO
Friday, June 28, 13

87. Using social media to find new
clients...
Amplified
bysocial
Shared by
fans
Getsyou
known
Great
CONTENT
Getsyou
CLIENTS
Builds
SEO
Google
Results
Friday, June 28, 13

88. Using social media to find new
clients...
Amplified
bysocial
Shared by
fans
Getsyou
known
Great
CONTENT
Getsyou
CLIENTS
Builds
SEO
Google
Results
Friday, June 28, 13

89. Freelance
TIPS
Friday, June 28, 13

90. Freelance
TIPS
1
2
3
Friday, June 28, 13

91. Freelance
TIPS
1
2
3
NICHE, NICHE, NICHE
Friday, June 28, 13

92. Freelance
TIPS
1
2
3
NICHE, NICHE, NICHE
BLOG, BLOG, BLOG
Friday, June 28, 13

93. Freelance
TIPS
1
2
3
NICHE, NICHE, NICHE
BLOG, BLOG, BLOG
ENGAGE, ENGAGE, ENGAGE
Friday, June 28, 13

94. Getting
TACTICAL
Friday, June 28, 13

95. FACEBOOK Tips for FACEBOOK:
Friday, June 28, 13

96. FACEBOOK
1
Tips for FACEBOOK:
Friday, June 28, 13

97. FACEBOOK
1 Set up custom tabs for your Facebook page
Tips for FACEBOOK:
Friday, June 28, 13

98. FACEBOOK
1
2
Set up custom tabs for your Facebook page
Tips for FACEBOOK:
Friday, June 28, 13

99. FACEBOOK
1
2
Set up custom tabs for your Facebook page
Tips for FACEBOOK:
Cover Image
Friday, June 28, 13

100. FACEBOOK
1
2
3
Set up custom tabs for your Facebook page
Tips for FACEBOOK:
Cover Image
Friday, June 28, 13

101. FACEBOOK
1
2
3
Set up custom tabs for your Facebook page
Tips for FACEBOOK:
Cover Image
Share Your Story
Friday, June 28, 13

102. FACEBOOK Tactics for FACEBOOK:
Friday, June 28, 13

103. FACEBOOK
1
Tactics for FACEBOOK:
Friday, June 28, 13

104. FACEBOOK
1 Post outside of normal business hours
Tactics for FACEBOOK:
Friday, June 28, 13

105. FACEBOOK
1
2
Post outside of normal business hours
Tactics for FACEBOOK:
Friday, June 28, 13

106. FACEBOOK
1
2
Post outside of normal business hours
Tactics for FACEBOOK:
Don’t overlook the weekend...or Thursday
Friday, June 28, 13

107. FACEBOOK
1
2
3
Post outside of normal business hours
Tactics for FACEBOOK:
Don’t overlook the weekend...or Thursday
Friday, June 28, 13

108. FACEBOOK
1
2
3
Post outside of normal business hours
Tactics for FACEBOOK:
Don’t overlook the weekend...or Thursday
Ask for the engagement
Friday, June 28, 13

109. FACEBOOK
1
2
3
Post outside of normal business hours
Tactics for FACEBOOK:
Don’t overlook the weekend...or Thursday
Ask for the engagement
4
Friday, June 28, 13

110. FACEBOOK
1
2
3
Post outside of normal business hours
Tactics for FACEBOOK:
Don’t overlook the weekend...or Thursday
Ask for the engagement
4 Switch up your wording
Friday, June 28, 13

111. TWITTER Tips for TWITTER:
Friday, June 28, 13

112. TWITTER Tips for TWITTER:
1
Friday, June 28, 13

113. TWITTER Tips for TWITTER:
1 Set up a customized background
Friday, June 28, 13

114. TWITTER Tips for TWITTER:
1
2
Set up a customized background
Friday, June 28, 13

115. TWITTER Tips for TWITTER:
1
2
Set up a customized background
Use strategic hashtags & only one or two at
the most
Friday, June 28, 13

116. TWITTER Tips for TWITTER:
1
2
3
Set up a customized background
Use strategic hashtags & only one or two at
the most
Friday, June 28, 13

117. TWITTER Tips for TWITTER:
1
2
3
Set up a customized background
Use strategic hashtags & only one or two at
the most
Keep your tweets to 100 characters & under
to allow for replies and retweets
Friday, June 28, 13

118. TWITTER Tactics for TWITTER:
Friday, June 28, 13

119. TWITTER Tactics for TWITTER:
1
Friday, June 28, 13

120. TWITTER Tactics for TWITTER:
1 Tweet during business hours (8AM - 7PM)
Friday, June 28, 13

121. TWITTER Tactics for TWITTER:
1
2
Tweet during business hours (8AM - 7PM)
Friday, June 28, 13

122. TWITTER Tactics for TWITTER:
1
2
Tweet during business hours (8AM - 7PM)
Spread content and become a source of
information first
Friday, June 28, 13

123. TWITTER Tactics for TWITTER:
1
2
3
Tweet during business hours (8AM - 7PM)
Spread content and become a source of
information first
Friday, June 28, 13

124. TWITTER Tactics for TWITTER:
1
2
3
Tweet during business hours (8AM - 7PM)
Spread content and become a source of
information first
Listen first...Then enter the conversation...
Friday, June 28, 13

125. LINKEDIN Tips for LINKEDIN:
Friday, June 28, 13

126. LINKEDIN
1
Tips for LINKEDIN:
Friday, June 28, 13

127. LINKEDIN
1 Profile Picture is IMPORTANT
Tips for LINKEDIN:
Friday, June 28, 13

128. LINKEDIN
1
2
Profile Picture is IMPORTANT
Tips for LINKEDIN:
Friday, June 28, 13

129. LINKEDIN
1
2
Profile Picture is IMPORTANT
Tips for LINKEDIN:
Join Groups that are pertinent to your
industry
Friday, June 28, 13

130. LINKEDIN
1
2
3
Profile Picture is IMPORTANT
Tips for LINKEDIN:
Join Groups that are pertinent to your
industry
Friday, June 28, 13

131. LINKEDIN
1
2
3
Profile Picture is IMPORTANT
Tips for LINKEDIN:
Join Groups that are pertinent to your
industry
Because it matters for SEO
Friday, June 28, 13

132. LINKEDIN Tactics for LINKEDIN:
Friday, June 28, 13

133. LINKEDIN
1
Tactics for LINKEDIN:
Friday, June 28, 13

134. LINKEDIN
1 Instead of your position, add your passion
Tactics for LINKEDIN:
Friday, June 28, 13

135. LINKEDIN
1
2
Instead of your position, add your passion
Tactics for LINKEDIN:
Friday, June 28, 13

136. LINKEDIN
1
2
Instead of your position, add your passion
Tactics for LINKEDIN:
Include your company page in positions
Friday, June 28, 13

137. LINKEDIN
1
2
3
Instead of your position, add your passion
Tactics for LINKEDIN:
Include your company page in positions
Friday, June 28, 13

138. LINKEDIN
1
2
3
Instead of your position, add your passion
Tactics for LINKEDIN:
Include your company page in positions
Give recommendations
Friday, June 28, 13

139. LINKEDIN
1
2
3
Instead of your position, add your passion
Tactics for LINKEDIN:
Include your company page in positions
Give recommendations
4
Friday, June 28, 13

140. LINKEDIN
1
2
3
Instead of your position, add your passion
Tactics for LINKEDIN:
Include your company page in positions
Give recommendations
4 Contribute to conversations and discussions
Friday, June 28, 13

141. Pinterest Tips for PINTEREST:
Friday, June 28, 13

142. Pinterest Tips for PINTEREST:
1
Friday, June 28, 13

143. Pinterest Tips for PINTEREST:
1 Pinterest is an incredible SEO tool
Friday, June 28, 13

144. Pinterest Tips for PINTEREST:
1
2
Pinterest is an incredible SEO tool
Friday, June 28, 13

145. Pinterest Tips for PINTEREST:
1
2
Pinterest is an incredible SEO tool
Add hashtags and searchable keywords in
the description
Friday, June 28, 13

146. Pinterest Tips for PINTEREST:
1
2
3
Pinterest is an incredible SEO tool
Add hashtags and searchable keywords in
the description
Friday, June 28, 13

147. Pinterest Tips for PINTEREST:
1
2
3
Pinterest is an incredible SEO tool
Add hashtags and searchable keywords in
the description
Create boards for different purposes
Friday, June 28, 13

148. PINTEREST Tactics for PINTEREST:
Friday, June 28, 13

149. PINTEREST Tactics for PINTEREST:
1
Friday, June 28, 13

150. PINTEREST Tactics for PINTEREST:
1 Tell a story with your boards
Friday, June 28, 13

151. PINTEREST Tactics for PINTEREST:
1
2
Tell a story with your boards
Friday, June 28, 13

152. PINTEREST Tactics for PINTEREST:
1
2
Tell a story with your boards
Make the content inspirational and
informational
Friday, June 28, 13

153. PINTEREST Tactics for PINTEREST:
1
2
3
Tell a story with your boards
Make the content inspirational and
informational
Friday, June 28, 13

154. PINTEREST Tactics for PINTEREST:
1
2
3
Tell a story with your boards
Make the content inspirational and
informational
Get personal! Pin not only business-related
pins, but personal ones , too!
Friday, June 28, 13

155. Pinterest Tips for PINTEREST:
Friday, June 28, 13

156. Pinterest Tips for PINTEREST:
1
Friday, June 28, 13

157. Pinterest Tips for PINTEREST:
1 Pinterest is an incredible SEO tool
Friday, June 28, 13

158. Pinterest Tips for PINTEREST:
1
2
Pinterest is an incredible SEO tool
Friday, June 28, 13

159. Pinterest Tips for PINTEREST:
1
2
Pinterest is an incredible SEO tool
Add hashtags and searchable keywords in
the description
Friday, June 28, 13

160. Pinterest Tips for PINTEREST:
1
2
3
Pinterest is an incredible SEO tool
Add hashtags and searchable keywords in
the description
Friday, June 28, 13

161. Pinterest Tips for PINTEREST:
1
2
3
Pinterest is an incredible SEO tool
Add hashtags and searchable keywords in
the description
Create boards for different purposes
Friday, June 28, 13

162. A
Freelancer’s
SOCIAL
STRATEGY
Friday, June 28, 13

163. FIRST
STEPS:
Friday, June 28, 13

164. FIRST
STEPS:
What’s your “one thing”?
Friday, June 28, 13

165. FIRST
STEPS:
What’s your “one thing”?
1
Friday, June 28, 13

166. FIRST
STEPS:
What’s your “one thing”?
1 This is where your niche comes in
Friday, June 28, 13

167. FIRST
STEPS:
What’s your “one thing”?
1 This is where your niche comes in
2
Friday, June 28, 13

168. FIRST
STEPS:
What’s your “one thing”?
1 This is where your niche comes in
2 Where do you add value?
Friday, June 28, 13

169. FIRST
STEPS:
What’s your “one thing”?
1 This is where your niche comes in
2 Where do you add value?
3
Friday, June 28, 13

170. FIRST
STEPS:
What’s your “one thing”?
1 This is where your niche comes in
2 Where do you add value?
3 Who is your target consumer?
Friday, June 28, 13

171. FIRST
STEPS:
Friday, June 28, 13

172. FIRST
STEPS:
Define your social media strategy
Friday, June 28, 13

173. FIRST
STEPS:
Define your social media strategy
1
Friday, June 28, 13

174. FIRST
STEPS:
Define your social media strategy
1 What are your goals?
Friday, June 28, 13

175. FIRST
STEPS:
Define your social media strategy
1 What are your goals?
2
Friday, June 28, 13

176. FIRST
STEPS:
Define your social media strategy
1 What are your goals?
2 What are you using social media for?
Friday, June 28, 13

177. FIRST
STEPS:
Define your social media strategy
1 What are your goals?
2 What are you using social media for?
3
Friday, June 28, 13

178. FIRST
STEPS:
Define your social media strategy
1 What are your goals?
2 What are you using social media for?
3 Analyze your audience
Friday, June 28, 13

179. FIRST
STEPS:
Define your social media strategy
1 What are your goals?
2 What are you using social media for?
3 Analyze your audience
4
Friday, June 28, 13

180. FIRST
STEPS:
Define your social media strategy
1 What are your goals?
2 What are you using social media for?
3 Analyze your audience
4 Create a channel plan
Friday, June 28, 13

181. FIRST
STEPS:
Friday, June 28, 13

182. FIRST
STEPS:
Listen + Engage + Measure:
Friday, June 28, 13

183. FIRST
STEPS:
1
Listen + Engage + Measure:
Friday, June 28, 13

184. FIRST
STEPS:
1 Listen: Find out where your customers are
and what they’re talking about
Listen + Engage + Measure:
Friday, June 28, 13

185. FIRST
STEPS:
1 Listen: Find out where your customers are
and what they’re talking about
Listen + Engage + Measure:
2
Friday, June 28, 13

186. FIRST
STEPS:
1 Listen: Find out where your customers are
and what they’re talking about
Listen + Engage + Measure:
2
Engage: After engaging, find out what you can add
to the conversation that helps the consumer and builds
your personal authority
Friday, June 28, 13

187. FIRST
STEPS:
1 Listen: Find out where your customers are
and what they’re talking about
Listen + Engage + Measure:
2
Engage: After engaging, find out what you can add
to the conversation that helps the consumer and builds
your personal authority
3
Friday, June 28, 13

188. FIRST
STEPS:
1 Listen: Find out where your customers are
and what they’re talking about
Listen + Engage + Measure:
2
Engage: After engaging, find out what you can add
to the conversation that helps the consumer and builds
your personal authority
3 Measure: Use social data to track your results,
measure how effective your strategies have proved
Friday, June 28, 13

189. FIRST
STEPS:
Friday, June 28, 13

190. FIRST
STEPS:
Ask for help if you need it...
Friday, June 28, 13

191. FIRST
STEPS:
1
Ask for help if you need it...
Friday, June 28, 13

192. FIRST
STEPS:
1 There are resources on the web that can help
you!
Ask for help if you need it...
Friday, June 28, 13

193. FIRST
STEPS:
1 There are resources on the web that can help
you!
Ask for help if you need it...
2
Friday, June 28, 13

194. FIRST
STEPS:
1 There are resources on the web that can help
you!
Ask for help if you need it...
2 Start a LinkedIn Discussion to get your answer
Friday, June 28, 13

195. SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...
Friday, June 28, 13

196. SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...
It’s not the silver bullet...
Friday, June 28, 13

197. SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...
It’s not the silver bullet...
It’s not your “Hail-Mary” pass...
Friday, June 28, 13

198. SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...
It’s not the silver bullet...
It’s not your “Hail-Mary” pass...
It cannot:
Friday, June 28, 13

199. SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...
It’s not the silver bullet...
It’s not your “Hail-Mary” pass...
Sell a product no one wants
Deliver RESULTS overnight
Guarantee Sales
Be used forshort-term PROJECTS
It cannot:
Friday, June 28, 13

200. SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...
But it’s great for solopreneurs...
It’s not the silver bullet...
It’s not your “Hail-Mary” pass...
Sell a product no one wants
Deliver RESULTS overnight
Guarantee Sales
Be used forshort-term PROJECTS
It cannot:
Friday, June 28, 13

201. HELPYOU IDENTIFYAND FIND NEW CLIENTS
Friday, June 28, 13

202. HELPYOU IDENTIFYAND FIND NEW CLIENTS
Use Twitter to enter
conversations about your
industry
Friday, June 28, 13

203. HELPYOU IDENTIFYAND FIND NEW CLIENTS
Chime in with discussions on
LinkedIn
Use Twitter to enter
conversations about your
industry
Friday, June 28, 13

204. HELPYOU IDENTIFYAND FIND NEW CLIENTS
Chime in with discussions on
LinkedIn
Use Twitter to enter
conversations about your
industry
Browse Yahoo Answers,
Craig’s List and Quora to find
what people are asking about
Friday, June 28, 13

205. SOCIALMEDIACANHELP
BUILDYOURAUTHORITY
Friday, June 28, 13

206. SOCIALMEDIACANHELP
BUILDYOURAUTHORITY
Start a blog
Friday, June 28, 13

207. SOCIALMEDIACANHELP
BUILDYOURAUTHORITY
Start a blog
Answer questions on Yahoo Answers,
Quora, LinkedIn and Twitter
Friday, June 28, 13

208. SOCIALMEDIACANHELP
BUILDYOURAUTHORITY
Start a blog
Answer questions on Yahoo Answers,
Quora, LinkedIn and Twitter
Ask to guest blog on other widely-read and
recognized industry blogs
Friday, June 28, 13

209. SOCIALMEDIACANHELP
BUILDYOURAUTHORITY
Start a blog
Answer questions on Yahoo Answers,
Quora, LinkedIn and Twitter
Ask to guest blog on other widely-read and
recognized industry blogs
Start with projects you’re working on
to get experience
Friday, June 28, 13

210. socialmediacan
hELPSPREAD
YOUR BRAND
Friday, June 28, 13

211. The more you blog, the more SEO benefits
you reap
socialmediacan
hELPSPREAD
YOUR BRAND
Friday, June 28, 13

212. The more you blog, the more SEO benefits
you reap
The more your blog posts educate and
inform, the more inclined people will be to
share them on social
socialmediacan
hELPSPREAD
YOUR BRAND
Friday, June 28, 13

213. The more you blog, the more SEO benefits
you reap
The more your blog posts educate and
inform, the more inclined people will be to
share them on social
Begin building products which
conserve your time
socialmediacan
hELPSPREAD
YOUR BRAND
Friday, June 28, 13

214. Friday, June 28, 13

215. HAVE FUN!
Friday, June 28, 13

216. HAVE FUN!
...and if you need help, don’t hesitate to ask!
Friday, June 28, 13

217. Friday, June 28, 13

218. Enjoyed THEPRESENTATION? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGAN
Friday, June 28, 13

219. Enjoyed THEPRESENTATION? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGAN
Speaking next: June29,2013 MAILING LIST!
Friday, June 28, 13

220. Thank you!
Enjoyed THEPRESENTATION? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGAN
Speaking next: June29,2013 MAILING LIST!
Friday, June 28, 13

221. Thank you! Cristin Grogan
www.cristingrogan.com
Twitter: @cristin
LINKEDIN:
LINKEDIN.COM/CRISTINGROGAN
Enjoyed THEPRESENTATION? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGAN
Speaking next: June29,2013 MAILING LIST!
Friday, June 28, 13