Today LinkedIn has become one of the Big Three in Social Media, along with Twitter and Facebook, and it counts more than 90 million users. But LinkedIn is not only for job searching. It allows you to build your Company Page, to list products and services and to get some great analitycs about your followers.

1. Linkedin in the Social Media Strategy
LINKEDIN
HOW TO USE LINKEDIN FOR YOUR
SOCIAL MEDIA STRATEGY
Linkedin, not just for job searching!
Cristina Simone
Social Media Specialist
http://it.linkedin.com/in/cristinasimone

2. Linkedin in the Social Media Strategy
AGENDA
• What about LinkedIn
• LinkedIn: users, numbers and so on..
• LinkedIn profile at a glance
• LinkedIn Companies beta
1 Overview
2 Careers
3 Products
4 Analytics
• LinkedIn ADV at a glance
• LinkedIn: tips and what’s going on
• Webliography

3. Linkedin in the Social Media Strategy
WHY SHOULD A COMPANY HAVE A PAGE ON LINKEDIN?
• “It’s not what you know, it’s who you know”
(some guy that was wrong)*
• “It’s not who you know, it’s who knows you”
(some guy that was right)*
*From the web

4. Linkedin in the Social Media Strategy
WHAT ABOUT LINKEDIN
• LinkedIn has become one of the Big Three in social media (along
with Twitter and Facebook);
• It’s a business orientated social networking site: the main use is for
business networking and recruitment;
• It’s purely professional based and doesn’t have the fun factor;
• It has similar features to Facebook in terms of “friends” called
“connections”, status updates and possibility of ADV;
• Users can interact by using status updates, groups and discussions;
• Users can get recommendations from their connections;

5. Linkedin in the Social Media Strategy
LINKEDIN: USERS, NUMBERS AND SO ON ..
• Users Registered: more than 90 million;
• Spanning more than 200 countries and territories worldwide;
• About half of users are in the USA;
• Top 3 country users: USA – INDIA - UK
Data Source: www.vincos.it;
http://press.linkedin.com/about

6. Linkedin in the Social Media Strategy
LINKEDIN: USERS, NUMBERS AND SO ON ..
• Unique visitors (estimated cookies): 98 million
• Unique visitors (users): 34 million
• Average time on site 8:10
• Gender: 39% female vs 61% male
• Age:18 - 24= 26%
25 - 34 = 51%
35 - 54= 16%
54 - any = 7%
Data Source: Google Ad Planner;
www.vincos.it

7. Linkedin in the Social Media Strategy
WHAT ABOUT LINKEDIN
• Without logging
in, there is not much to
do;
• You can search .. But
the results are hidden
behind the login ;
• Other tools are hidden
in the footer of the
page…but are much
more useful after
logging In;
• Next step…

8. Linkedin in the Social Media Strategy
LINKEDIN PROFILE AT A GLANCE
•..build your profile and
customize it!
•Add Applications: such as
WordPress, Polls, SlideShare,
etc;
•Join groups and participate
to the discussions ;
•Check the completeness of
your profile;
•Check “Who's Viewed Your
Profile?”
My profile: http://it.linkedin.com/in/cristinasimone

9. Linkedin in the Social Media Strategy
LINKEDIN COMPANIES BETA (NEW!)
• Companies beta have been launched on April 2010;
• LinkedIn users can follow companies (as on Twitter), and the changes into Company
will show up in the homepage stream;
• Companies Pages can be indexed by Google;
• What’s a Company page on Linkedin:
– It is essentially a company page visible to all its users;
– You may need to log on to your LinkedIn account before viewing the page;
– Companies list services, publish videos, create promotions and get endorsements from own
customers/clients/employees;
– It’s organized in 4 sections: Overview - Careers – Products (NEW!) – Analytics;
• If the Company page already exists, switch into “Edit mode”
• If not go to Companies Home and “Add a Company”

10. Linkedin in the Social Media Strategy
LINKEDIN COMPANIES BETA (NEW!)
Beforetoswitchinto “edit mode” youneedtoconfirm the email domain ofyour company (eg.
@apple.com; @microsoft.com; etc)

11. Linkedin in the Social Media Strategy
LINKEDIN COMPANIES BETA: 1SECTION, OVERVIEW
• Company page could
have information written
by a representative of the
company, or by
demographic & profile
data;
• It’s possible to add:
– Company description
– Logo
– Company Specialties
– Twitter Account
– Company Blog
– Basic Information (such as
number of employees,
website, Headquarter, etc)

12. Linkedin in the Social Media Strategy
LINKEDIN COMPANIES BETA: 2SECTION, CAREER
• Job posting isn’t a free
service;
• It’s possible to share the job
on other social networks (such
as twitter or facebook);
Benefits for users:
• To understand the range of
professional opportunities
offered at the company;
• To understand the company’s
hiring practices;
• To hear employees at the
company talk about their
experience and learn more
about the profiles of other
employees at the company.
Just to understand the look and feel of the Career pages in LinkedIn, you could check: IBM ; EBAY.

13. Linkedin in the Social Media Strategy
LINKEDIN COMPANIES BETA: 3SECTION, PRODUCTS
• To add a list of product/services such as videos;
• other LinkedIn members can provide direct recommendations (the LinkedIn user’s profile image is attached to the
recommendation);
Just to understand the look and feel of the Product pages in LinkedIn, you could check: NABA; HP
EDIT MODE LIVE MODE

14. Linkedin in the Social Media Strategy
LINKEDIN COMPANIES BETA: 4SECTION, ANALYTICS
• It offers the opportunity to check for page views and
visitors, filter by the sections (overview, careers; product; all
pages);
• It offers the possibility to compare analytics of own company
with similar companies;
• It offers the possibility to have a lot of information about
members that follow our Company:

15. Linkedin in the Social Media Strategy
LINKEDIN ADV AT A GLANCE
• Similar to facebook: Ad variation, you can select your target (job
function; age; geography:.)
• Pagament: PPC or CPM
• It appears on the
LinkedIn.com
website, LinkedIn Audience
Network, in any of the ad
placements on the
site, including the medium
rectangle advertisement on
LinkedIn profile pages and
the LinkedIn home page;
• may also be shown in the
text link advertisement at
the top of the LinkedIn.com
home page (images and
logos in the advertisement
may be omitted from that ad
placement)

16. Linkedin in the Social Media Strategy
LINKEDIN: TIPS AND WHAT’S GOING ON…
• On November 30th, 2010, LinkedIn launched the new
share button: an effective way to share relevant
professional content with own business network on
LinkedIn;
• Map your professional network to understand the
relationships between you and your connections;
• Display a LinkedIn Profile or Company profile on the
Facebook Page (free app);
• Available on iTunes

17. Linkedin in the Social Media Strategy
WEBLIOGRAPHY
• Where I found info ..
– http://blog.linkedin.com/
– http://www.vincos.it
– http://www.portentinteractive.com
– http://blogs.imediaconnection.com
– http://socialmediadiyworkshop.com

18. Linkedin in the Social Media Strategy
Thanks for the attention!
For further information, contact me:
mailto:cristina.simone@inwind.it
Find me on Social Networks: