A presentation to social gaming company, Tapulous, on getting women 18-22 to exercise 4+ times per week in preparation for a half or full marathon using social gaming triggers on mobile devices. I've also outlined ways Tapulous can use similar techniques to improve triggers, motivation and ability. For more, go to: www.cristinajcordova.com

1. Cristina Cordova habits.stanford.edu www.cristinajcordova.com

6. Getting women 18-22 To exercise 4+ times per week In preparation for a half or full marathon Using social gaming triggers on mobile devices

11. Can the same be done to form fitness habits (which may be entirely new)?

12. Can the same be done to form fitness habits (which may be entirely new)? YES!

28. To download this presentation, go to: http://bit.ly/sgfitness