“The Innovation Impact Board” was designed to ensure the alignment of R&D + Innovation projects of new products, processes, services or business models with the vision of an organization and with its competitiveness critical factors. This tool wants to assess the speed, impact and penetration of the results of innovation projects into the market, usually the "Achilles heel" of innovative organizations. It is also designed to answer questions such as: How long did it took for the new product/process/technology or business model to hit the market? What’s the return on investment after one year of the innovation market entry? Which markets did the innovation reach and what’s its degree of penetration? The analysis of the KPIs (Key Performance Indicators) that integrate the “Innovation Impact Board” (example in Table 1) will certainly be important in the process of rethinking current business models replying to the following questions: • Does the organization have the capacity to constantly analyse the market and create new opportunities? • What’s the market value proposition of the innovation? • Which markets are interested in this new value proposition? How does the organization create a client or customer relationship and makes them fall in love about this new idea? Which channels will be best to put the innovation on the market? • What is the expected income and market share? • What would be the impact of the innovation within the current business model and what kind of changes are needed to put it in place?