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Cristal Medina

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The mass will soon understand the current situation is not only unsustainable but unacceptable... This is the 1st in a 3 part series on strategic CSR for the benefit of Consumer and Business in society, primarily dealing with the why (should we bother?) Part 2 will explore specific directions and examples for companies to consider, converting cost to benefit, and possibly various other topics, depends on the material in my reach and time. Part 3 i will present a strategic overview for the CSR landscape, and how consumers will drive the revolution, hopefully aided by business, supported by Government. May the next revolution be led by paying not raging consumers. It is not impossible. "Those who make peaceful revolution impossible will make violent revolution inevitable." by J.F.Kennedy You are welcome to use, modify or build on my work, ideas and thinking presented here for your own purposes, commercial or non commercial, creative or otherwise. As you like. You can give me credit if it feels appropriate. Ideas are never static and thinking does not work in milestones. So i may produce an update at any time subject to new learnings, experiences, as well as exposures to different views. Please contribute also! We are the 100%. :-) Marco Monfils http://www.linkedin.com/in/marcomonfils

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