At the time, a challenge was made to the purchase by shareholders who believed that because Warren Buffett was the buyer, the offer must have been a low-ball offer. This objection was lodged even though the offer was 12.3 percent higher than the share price at the time. The deal made it through the shareholder vote and the company is now a part of Berkshire Hathaway.
3. 1) WIIFM—"What's In It For Me?" All
stakeholders in any deal want to
understand this, so it needs to be laid out
in such a way that there is little doubt
regarding the benefits. People have a hard
time moving forward if they do not know
where they will end up. They also won't
move forward on the promise of a bright
ending if they can't see a clear road map to
get there.
4. 2) Schedule—Uncertainty can be a dangerous enemy in
organizations when you are making big deals or sales.
Your buyer and associated stakeholders must understand
the schedule of events. This is not just a calendar,
because a calendar only presents a sequence of actions.
The schedule, to be of persuasive value, also needs to
include performance metrics so that all participants can
assess progress by the quality of planned outcomes.
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5. 3) Off ramps—What happens if things are not
working? The schedule sets out the milestones
of performance. If the milestones are not met,
those involved are going to want to know what
the recovery process looks like. Will things halt
altogether? Will there be a revision of the
budget, staffing, the entire plan? Clarity in the
off ramps gives confidence to the cautious.
6. 4) Landmine map—If you do not provide an outline of
the anticipated problems and your resolution to them,
then it will be provided for you. The problem is that when
the stakeholders provide the outline it is usually
amplified outside the bounds of reasonable
expectations. By showing a thoughtful analysis of the
risks, you can reduce the resistance.
Your deals may not be in the billions, or even millions,
but you still need to clear the path. Deals move faster
when there is a detailed roadmap.
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