Crimson Hexagon used the ForSight social media analytics platform to analyze discussion on Twitter about the NCAA men's basketball tournament. Busted brackets, Ware's injury, and the teams in the final top the March Madness trends.

1. NCAA MARCH MADNESS TRENDS
PROPRIETARY & CONFIDENTIAL

2. What were people saying about NCAA
March Madness and the Final Four?
Using our ForSight platform, we analyzed 6,964,140
relevant posts on Twitter based on:
Volume Sentiment and Opinion
PROPRIETARY & CONFIDENTIAL

3. VOLUME: MOST TALKED ABOUT EVENTS
FINDINGS:
The most discussed
events during the
tournament were:
A. Opening rounds
B. Wichita State upset
C. Kevin Ware injury
PROPRIETARY & CONFIDENTIAL

4. VOLUME: THE INJURY
FINDINGS:
A. Kevin Ware’s broken leg was the subject of 27%
of all March Madness tweets.
B. Associated words and terms:
• “leg injury”
• “Louisville”
• “gruesome”
• “picture”
• “prayers”
PROPRIETARY & CONFIDENTIAL

5. BRACKETS: THE BEST AND THE BUSTED
FINDINGS:
A. 28% of all March Madness tweets were about brackets.
B. 20% were about busted brackets.
• The height of these mentions occurred during the opening rounds.
C. Only 4% were about winning brackets. PROPRIETARY & CONFIDENTIAL

6. SENTIMENT: THE FINAL GAME
FINDINGS:
A. 36% of people wrote in
support of one of the
teams.
B. 38% shared news and
scores of the game
with no opinion.
C. 6% of users shared
overall negative
feelings.
PROPRIETARY & CONFIDENTIAL

7. SENTIMENT: THE FINAL GAME
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8. CRIMSON HEXAGON
Crimson Hexagon, founded in 2007, is the leading provider of analysis
software that delivers business intelligence from social media data for global
corporations. Powered by patented technology developed at Harvard
University’s Institute for Quantitative Social Science, the Crimson Hexagon
ForSight™ platform delivers the industry’s most comprehensive Big Data
analysis capabilities for a variety of large-scale data sources. Clients include
leading global organizations such as: Microsoft, Samsung, Paramount
Pictures, General Electric, Starbucks, Twitter, The United Nations, and many
more. For more information go to: http://www.crimsonhexagon.com.
PROPRIETARY & CONFIDENTIAL